4. Created by Alice Fuller
Whatās Creating
The Trend?
ā¢ Social is now mobile. Viewers
consume content more via
mobile than desktop
ā¢ Need for immediacy and instant
feedback
ā¢ Entertainment & Voyeurism.
Live Vicariously
ā¢ REAL unscripted reality
television. Share Your Life!
ā¢ Only Smartphone & internet
required.
5. Created by Alice Fuller
What Is Mobile
Live Streaming?
ā¢ Simple way to broadcast live
video via mobile device or
tablet using mobile apps
ā¢ Share live content to your
social proļ¬les
ā¢ Fans and followers share with
their fans and followers
ā¢ Reach and engage with global
audiences
ā¢ Watch on mobile or online
6. Created by Alice Fuller
Desktop Live
Streaming
ā¢ Use desktop computer and
applications
ā¢ Use multiple cameras & video
sources
ā¢ Integrate graphic overlays
ā¢ Stream to multiple platforms at
same time
ā¢ Watch on mobile or online
7. Created by Alice Fuller
Advantages
ā¢ Real-time engagement with
customers and audiences.
ā¢ Get instant feedback
ā¢ Itās mobile and web. 2 places
audiences hangout most via
social media
ā¢ Create content or value and
repurpose it
ā¢ Create premium content and
monetize it
8. Created by Alice Fuller
Pitfalls
ā¢ Itās LIVE! To err is human!
ā¢ Trolls
ā¢ Canāt censor viewers, but you
can block people
ā¢ Potential Copyright and
Permissions Issues
ā¢ Quality of streams depending
on your phone and available
internet
9. Created by Alice Fuller
So How Do I Use It For
My Individual Business?
18. Created by Alice Fuller
YouTube
ā¢ Choice of the internet celebrities
ā¢ Various monetization options
ā¢ Record private or public streams to your
proļ¬le.
ā¢ View & engage via the web and mobile
ā¢ Stream from outside sources, including
software
ā¢ YouTube recommends your content to
new viewers
ā¢ Recorded vids can be used for SEO
21. Created by Alice Fuller
Facebook Live
ā¢ Instant audience
ā¢ Stream to proļ¬les, pages, & groups
ā¢ Download recorded video in HD & SD
ā¢ Stream via mobile & desktop using multi
camera software & tools
ā¢ Invite guests into stream
ā¢ Deep analytics
ā¢ Filters
25. Created by Alice Fuller
Periscope
ā¢ Twitter owned and Twitter proļ¬le required.
Debuted March 2015
ā¢ Stream directly to Twitter proļ¬le
ā¢ Record private or public streams to your
proļ¬le. Make available for 24 hrs or longer
ā¢ View & engage via the web and mobile
ā¢ Get paid by viewers
ā¢ Stream from outside sources, including
software
ā¢ Viewers share hearts to express interest.
26. Created by Alice Fuller
Instagram Live
ā¢ Debuted 2016
ā¢ Stream directly to Instagram account
ā¢ Record private or public streams to your
proļ¬le. Make available for 24 hrs or longer
ā¢ Add to Instagram Stories
ā¢ Invite and accept guests
ā¢ Viewers share hearts to express interest.
ā¢ Some analytics provided
27. Created by Alice Fuller
BeLive.TV
ā¢ Participate via app and web
ā¢ Similar to Google Hangouts, but comments
available on screen
ā¢ Various chat chat formations
ā¢ Graphic overlays
ā¢ Great for public group chats. 3 people
participate at a time. Organizer invites and
accepts new people
ā¢ Chats can be recorded for playback
ā¢ Schedule upcoming broadcasts
28. Created by Alice Fuller
Tips
ā¢ Use available WiFi
ā¢ Good lighting is crucial
ā¢ Use mic or use quiet place when needed
ā¢ Use tripod when needed
ā¢ Introduce yourself, more than once
ā¢ Comment and add info of value to other
peopleās streams
ā¢ Share streams with followers and social
proļ¬les.
29. To Learn More Contact:
Alice Fuller
Principal Consultant, Sheer Social
SheerSocial.com
Ph: 818-672-6287
Cell: 919-218-7853
Email: alice@sheersocial.com
Facebook: Fb.com/Sheersocial
Twitter: @Sheersocial