1. OBJECTIVE
PROFESSIONAL SUMMARY
ACCOMPLISHMENTS
SHERRI
GOODWIN
300 LUKE ROAD, SPRINGTOWN, TX 76082 | (C) 817-913-3902 | SHERRIGOODWIN1@GMAIL.COM
Seeking a position as a Dealer Performance Representative at a rapidly growing automotive
technology company.
An ambitious, highly motivated and energetic sales manager. Over 17 years of sales
experience in automotive and housing markets with a history of building and maintaining
satisfied customer relationships. Consistently achieve goals utilizing knowledge in various
ecommerce platforms.
Exceeded profit goals and generated over 4.4 million in front and back end gross profits.
Consistently exceeded sales goals and generated over 2000 new and pre-owned sales.
Managed a large personal database expanding both nationally and internationally.
Achieved Ford Motor Companies E2 Excellence Award based on highest ranking
performance in delivering quality sales, customer satisfaction and leadership in dealership
for six years.
Three years with Ford Motor Company the Internet Sales Team ranked No. 1 with Ford
Internet Sales in the nation out of over 3100 Ford dealers through collaborative
teamwork.
Excellent teamwork contributed to achieving No.1 volume Ford dealer in the state of
Texas 10 years consecutively. This led to being ranked in the top 6 Ford dealerships in
the nation for 2014 out of over 3100 Ford dealers.
Awarded Employee of the Month out of 275 employees.
Awarded Salesperson of the Month out over 50 sales consultants.
Achieved highest front and back end gross profits for dealership in 2005 out of over 50
sales consultants.

2. WORK HISTORY
TRAINING
SEPTEMBER 2003-AUGUST 2015
Internet Sales Manager | Five Star Ford | North Richland Hills, TX.
New and pre-owned vehicle sales via Internet and leading customers through the entire
purchasing or leasing process, including product selection, negotiation of trade-in values and
vehicle pricing, analysis of customer credit, structuring appropriate loan packages, delivering
product, and maintaining satisfied customer retention.
SEPTEMBER 2000-SEPTEMBER 2003
Sales Consultant | Sutliff Capital Ford | Harrisburg, PA
Sale of new vehicles by understanding and demonstrating characteristics, capabilities, and
features of products; developing and qualifying buyers; and closing sales.
MARCH 1998-MARCH 2000
Housing Consultant | Oakwood Homes | Lake Worth, TX
Interact with current and prospective customer to sell product while achieving and/or
exceeding minimum expectations for monthly sales goals. Completing loan applications and
paperwork. Recording and completing closing of all loan documents.
2015
Digital Dealer Retailer Education and Training: FordDirect.com, dealer.com, Google,
Reputation.com
Ford Digital Dealer , Arlington, TX
2003-2015
Certified in all Ford Products and Selling U : Ford Product knowledge, Competitive
Comparisons , Selling Processes
Ford Motor Company Certified , North Richland Hills, TX
2015
Create Offer Tool and Dealer Training Systems: Digital Lead Conversion
Truecar, North Richland Hills, TX
2003
Power Phone Ups: Creating lead opportunities by phone
Applied Concepts, Harrisburg, PA
2002
Sales Training :
Joe Verde Interactive Workshop , Philadelphia, PA