Comparison of Vision, Mission & Goals of different companies in clothing industries.

1. ORGANIZATIONAL
BEHAVIOR

2. Vision:
It’s a future oriented, detailed description of
outcomes you want to accomplish. Therefore a vision
statement should be future-oriented. It’s an image of
what a company wants to create. It isn’t what a
company is, it’s what it wants to become.
Goals:
Goals Drive long term decisions and define strategic
directions. They are dreams with deadlines,
quantifiable. One should clearly know if you hit them
or not.

3. Values:
Describe the approach and the manner in which we
want to work to achieve our goals. They are the
foundational beliefs about how you want your
employees to act. They are the beliefs that create the
culture of an organization

5. PUMA
To be the most preferred company that brings Luxury in every
home.
Goal:The goal is a holistic and memorable brand experience that
builds meaningful and long-term relationships with
consumers and mastering the science of retail. This is to say,
that our stores aren’t just brand museums, but they first-andforemost should contribute positively to PUMA’s profitability

6. Values:PUMA seeks to be the most desirable Sport lifestyle company by
developing a sustainable, iconic global brand, built upon core
values such as design innovation and inclusiveness, and
communicated through all consumer touch points, from product
to distribution to marketing.
Vision:PUMA Vision—to be safer, more peaceful, and more creative than
the world today. The 4Keys is the tool developed to help PUMA
stay true to PUMA Vision are to be Fair, Honest, Positive, and
Creative in everything they do. They believe that by staying true to
their values, inspiring the passion and talent of their people,
working in sustainable, innovative ways, and

7. doing their best to be Fair, Honest, Positive, and Creative,
they will keep on making the products their customers love,
and at the same time bring that vision of a better world a little
closer every day.

9. Goals:The goal of their efforts is to build 100 %sustainability into every
product they make. Therefore, they started in the early 1990s to
approach this dilemma by setting up different measuring
regulations to improve their working practices.
Values:They are the embodiment of the energy and events of our times,
inspiring people with a pioneering spirit. They believe that
business can drive profits through principles, and that their
values as a company and as individuals give them a competitive
advantage.

10. Empathy — walking in other people’s shoes
Originality — being authentic and innovative
Courage — standing up for what we believe
Integrity — doing the right thing
Vision:The future of the brand will build upon the foundation they
have inherited : affirming the company’s tradition, closing
gaps that may exist between principles and practices and
updating some of their values to reflect contemporary
circumstances

12. Goals :Through Zara’s business model, we aim to contribute to the
sustainable development of society and that of the
environment with which we interacts.
Vision :Zara mission and vision is to give the customer an exclusive
choice of fashion by providing a quicker turnover of new stock
than other fashion retailers.

13. Values:• Utilizing shops actively
• Creating value from product differentiation
• The principle of small quantity production
• Utilizing the advantage of geographical conditions

15. Vision :Gap Inc.’s vision is to be the first choice in family retail
clothing while maximizing customer satisfaction and
shareholder value. Gap. Inc. is a brand-builder. They create
emotional connections with customers around the world
through inspiring product design, unique store experiences,
and compelling marketing
Goals:Their company culture encourages each one to “Wear their
passion.”
They continue to make Gap Inc. a globally effective
organization and a great place to work through career
advancement opportunities, workforce diversity and open
dialogue.

16. Gap Inc. created This Way Ahead as a prime vehicle to achieve
their goal of providing youth with opportunities to unleash their
potential and create a successful path to adulthood.
Values:Think : customers first – they consider the needs and value the
diversity of thought, experience and perspectives among their
customers.
Inspire : creativity – they open themselves to new ideas,
tapping into their diversity of perspectives.
Do : what’s right – they treat every customer, supplier and
employee with respect.
Deliver : results – they strive to create an inclusive environment
where employees thrive and generate top performance.

17. The Gap stores key values are:
•Integrity
•Respect
•Open-mindedness
•Quality
•Balance

19. Goals:Their goal as a Group is to lead the sporting goods industry with
brands built upon a passion for sports and a sporting lifestyle.
Inspired by our heritage, they know that a profound
understanding of the consumer and customer is essential to
achieving this goal. To anticipate and respond to their needs,
they continuously strive to create a culture of innovation,
challenging themselves to break with convention and embrace
change. By harnessing this culture, they push the boundaries of
products, services and processes to strengthen their
competitiveness and maximize the Group’s operational and
financial performance. This, in turn, will drive long-term value
creation for their shareholders.

20. Vision :The Adidas Group strives to be the global leader in the
sporting goods industry with brands built on a passion for
sports and a sporting lifestyle.
Values:Performance, Passion, Integrity, Diversity.
These values come from sport and sport is the soul of the
Adidas Group. It is what links our past and our present. It is
what orients us towards the future.

21. Because these values are ingrained in everyone at the Adidas Group,
they:
•Innovate, creating the world’s leading products
•Work collectively, across ethnic and regional differences
•Perform and lead, delivering superior financial results and
investment returns, and
•Maintain the highest standards of corporate responsibility in the
communities in which we operate.

22. PUMA
LEVIS STRAUSS
ZARA
ADIDAS
GAP Inc.
Vision: The brand
attempts to create a
global presence,
their approach
being consumer
oriented.
Vision: To develop
products which are
100% sustainable,
the company is
environment
conscience.
Vision: To offer
fashionable
clothes at
affordable
prices.
Vision: To
achieve goals at
environtmental
and social front.
Vision: To
maximise
customer
satisfaction and
shareholder’s
value.
Goal: Reaching
upto consumers
through efficient
and motivated
employees.
Goal: Respect to
human rights, and
providing safety,
security to worker s
and their families.
Goal: Gain
profitability,
building on
brand
recognition
Goal: Focus on
capacity building
through
employee
training
programs.
Goal: Strives to
create an effective
organisation
through open
dialogue,
workforce
diversity,
opportunities
Common values :
passion, openness
and self-belief
Common values:
empathy, originality,
courage, integrity
Common
values: product
differentiation,
Variety and
small quantity
production
Common
values: passion,
performance,
integrity,
diversity
Common values:
Quality, balance,
respect, open
mindedness.

23. THANK YOU…….
Presented by:
Ishita Jadia
Kritika Ghai
Sheryl Mehra
Promita Majumdar
Jasmine Kaur