SlideShare une entreprise Scribd logo
1  sur  3
Télécharger pour lire hors ligne
The Post-
COVID New
Normal
Shield
We’ve already entered the era of the “new normal” here in the
midst of COVID, but one has to wonder how things will change
on the first day after the pandemic is officially declared “over”
with the dawn of a new, new normal. We all know that the
scourge of the novel coronavirus formally began on March 11,
2020 when the World Health Organization declared it as such.
However, none of us can accurately predict when it will be over.
We do not know what’s next – but we
do know that financial services and
efforts to keep moving our
economies forward will continue, in
whatever form. The big question is,
what will regulatory compliance,
financial responsibility and the
industry look like on Day 1 of the
post-COVID new compliance normal?
Office buildings have more than a few vacancies these days.
Large cities such as London, New York City and other financial
epicenters have been particularly hard hit… New York’s largest
tenants, like Google, WeWork and JP Morgan, are MIA, and the
upper class is now fleeing the confines of dense living for the
suburbs.
In Europe, the story is a little different. In France, Germany, Italy
and Spain, office buildings are once again operating, albeit at
about three-quarters occupancy.
The office
https://www.shieldfc.com/
The Technology
Operational resilience has been on full display and reached new
heights in the wake of the pandemic. Knowledge sharing
amongst compliance officers, made possible by technology,
evolved to a sustainable cadence and workflow that enabled
standardization of regulatory practices.
The Regulations
The Future
Financial firms are the stewards of our economy; when they
falter and post strings of losses, there is a pronounced ripple
effect. Here’s where things become ironic. Compliance teams,
bloated though they are for many firms, were the saviors of
many banks and, indeed, many economies, because they figured
out how to stabilize remote work when it was unexpectedly
thrust upon the world back in March.
https://www.shieldfc.com/
Although reporting requirements were relaxed at the onset of
the pandemic, upholding compliance measures that thwart,
identify and halt market abuse has been an unwavering
constant. Federal and state agencies initially allowed compliance
workers to catch up with the overnight shift to telework, giving
officers time to come to terms with new policies, how to
interpret them, enact them and abide by them. It took time, but
financial firms showed their resilience and compliance officers
demonstrated their creativity.

Contenu connexe

Plus de Shield

Have a Look At the Risk Management and Rise of Regtech - Shield
Have a Look At the Risk Management and Rise of Regtech - ShieldHave a Look At the Risk Management and Rise of Regtech - Shield
Have a Look At the Risk Management and Rise of Regtech - ShieldShield
 
Shield Launches New Version - Compliance eDiscovery Platform
Shield Launches New Version - Compliance eDiscovery PlatformShield Launches New Version - Compliance eDiscovery Platform
Shield Launches New Version - Compliance eDiscovery PlatformShield
 
Utilization Of Artificial Intelligence | Financial Compliance
Utilization Of Artificial Intelligence | Financial ComplianceUtilization Of Artificial Intelligence | Financial Compliance
Utilization Of Artificial Intelligence | Financial ComplianceShield
 
Know The New Compliance Normal From Shield
Know The New Compliance Normal From ShieldKnow The New Compliance Normal From Shield
Know The New Compliance Normal From ShieldShield
 
Get To Know About The Post Covid New Normal | Shield
Get To Know About The Post Covid New Normal | ShieldGet To Know About The Post Covid New Normal | Shield
Get To Know About The Post Covid New Normal | ShieldShield
 
Initial Guide For Impact of Blockchain in Capital Markets
Initial Guide For Impact of Blockchain in Capital MarketsInitial Guide For Impact of Blockchain in Capital Markets
Initial Guide For Impact of Blockchain in Capital MarketsShield
 
Role Of Artificial Intelligence In Financial Services | Shield
Role Of Artificial Intelligence In Financial Services | ShieldRole Of Artificial Intelligence In Financial Services | Shield
Role Of Artificial Intelligence In Financial Services | ShieldShield
 
Rules For AI in Financial Services | Sheild FC
Rules For AI in Financial Services | Sheild FCRules For AI in Financial Services | Sheild FC
Rules For AI in Financial Services | Sheild FCShield
 
About Data Quality And Regulatory Compliance at FI - Shield
About Data Quality And Regulatory Compliance at FI - ShieldAbout Data Quality And Regulatory Compliance at FI - Shield
About Data Quality And Regulatory Compliance at FI - ShieldShield
 
How To Halt Great Resignation Wave? - Shield
How To Halt Great Resignation Wave? - ShieldHow To Halt Great Resignation Wave? - Shield
How To Halt Great Resignation Wave? - ShieldShield
 
Maintain The Informational Firewall With The Help Of Shield
Maintain The Informational Firewall With The Help Of ShieldMaintain The Informational Firewall With The Help Of Shield
Maintain The Informational Firewall With The Help Of ShieldShield
 
How Is Information Sharing Harmful - Shield FC
How Is Information Sharing Harmful - Shield FCHow Is Information Sharing Harmful - Shield FC
How Is Information Sharing Harmful - Shield FCShield
 
Stay one Step Ahead Using Technology - Shield
Stay one Step Ahead Using Technology - ShieldStay one Step Ahead Using Technology - Shield
Stay one Step Ahead Using Technology - ShieldShield
 
Shield - Stay one Step Ahead Using Technology
Shield - Stay one Step Ahead Using TechnologyShield - Stay one Step Ahead Using Technology
Shield - Stay one Step Ahead Using TechnologyShield
 
Monday Morning Quarterbacking Doesn’t Get Things Done
Monday Morning Quarterbacking Doesn’t Get Things DoneMonday Morning Quarterbacking Doesn’t Get Things Done
Monday Morning Quarterbacking Doesn’t Get Things DoneShield
 
AI-Driven Communications Compliance Platform - Shield
AI-Driven Communications Compliance Platform - ShieldAI-Driven Communications Compliance Platform - Shield
AI-Driven Communications Compliance Platform - ShieldShield
 
Surging Demand for its AI-Driven Communications Compliance Platform
Surging Demand for its AI-Driven Communications Compliance PlatformSurging Demand for its AI-Driven Communications Compliance Platform
Surging Demand for its AI-Driven Communications Compliance PlatformShield
 
Tackling the Proliferation of Pump & Dump Schemes
Tackling the Proliferation of Pump & Dump SchemesTackling the Proliferation of Pump & Dump Schemes
Tackling the Proliferation of Pump & Dump SchemesShield
 
Pump & Dump Schemes - Tackling the Proliferation
Pump & Dump Schemes - Tackling the ProliferationPump & Dump Schemes - Tackling the Proliferation
Pump & Dump Schemes - Tackling the ProliferationShield
 
What’s Up with WhatsApp? | Shield
What’s Up with WhatsApp? | ShieldWhat’s Up with WhatsApp? | Shield
What’s Up with WhatsApp? | ShieldShield
 

Plus de Shield (20)

Have a Look At the Risk Management and Rise of Regtech - Shield
Have a Look At the Risk Management and Rise of Regtech - ShieldHave a Look At the Risk Management and Rise of Regtech - Shield
Have a Look At the Risk Management and Rise of Regtech - Shield
 
Shield Launches New Version - Compliance eDiscovery Platform
Shield Launches New Version - Compliance eDiscovery PlatformShield Launches New Version - Compliance eDiscovery Platform
Shield Launches New Version - Compliance eDiscovery Platform
 
Utilization Of Artificial Intelligence | Financial Compliance
Utilization Of Artificial Intelligence | Financial ComplianceUtilization Of Artificial Intelligence | Financial Compliance
Utilization Of Artificial Intelligence | Financial Compliance
 
Know The New Compliance Normal From Shield
Know The New Compliance Normal From ShieldKnow The New Compliance Normal From Shield
Know The New Compliance Normal From Shield
 
Get To Know About The Post Covid New Normal | Shield
Get To Know About The Post Covid New Normal | ShieldGet To Know About The Post Covid New Normal | Shield
Get To Know About The Post Covid New Normal | Shield
 
Initial Guide For Impact of Blockchain in Capital Markets
Initial Guide For Impact of Blockchain in Capital MarketsInitial Guide For Impact of Blockchain in Capital Markets
Initial Guide For Impact of Blockchain in Capital Markets
 
Role Of Artificial Intelligence In Financial Services | Shield
Role Of Artificial Intelligence In Financial Services | ShieldRole Of Artificial Intelligence In Financial Services | Shield
Role Of Artificial Intelligence In Financial Services | Shield
 
Rules For AI in Financial Services | Sheild FC
Rules For AI in Financial Services | Sheild FCRules For AI in Financial Services | Sheild FC
Rules For AI in Financial Services | Sheild FC
 
About Data Quality And Regulatory Compliance at FI - Shield
About Data Quality And Regulatory Compliance at FI - ShieldAbout Data Quality And Regulatory Compliance at FI - Shield
About Data Quality And Regulatory Compliance at FI - Shield
 
How To Halt Great Resignation Wave? - Shield
How To Halt Great Resignation Wave? - ShieldHow To Halt Great Resignation Wave? - Shield
How To Halt Great Resignation Wave? - Shield
 
Maintain The Informational Firewall With The Help Of Shield
Maintain The Informational Firewall With The Help Of ShieldMaintain The Informational Firewall With The Help Of Shield
Maintain The Informational Firewall With The Help Of Shield
 
How Is Information Sharing Harmful - Shield FC
How Is Information Sharing Harmful - Shield FCHow Is Information Sharing Harmful - Shield FC
How Is Information Sharing Harmful - Shield FC
 
Stay one Step Ahead Using Technology - Shield
Stay one Step Ahead Using Technology - ShieldStay one Step Ahead Using Technology - Shield
Stay one Step Ahead Using Technology - Shield
 
Shield - Stay one Step Ahead Using Technology
Shield - Stay one Step Ahead Using TechnologyShield - Stay one Step Ahead Using Technology
Shield - Stay one Step Ahead Using Technology
 
Monday Morning Quarterbacking Doesn’t Get Things Done
Monday Morning Quarterbacking Doesn’t Get Things DoneMonday Morning Quarterbacking Doesn’t Get Things Done
Monday Morning Quarterbacking Doesn’t Get Things Done
 
AI-Driven Communications Compliance Platform - Shield
AI-Driven Communications Compliance Platform - ShieldAI-Driven Communications Compliance Platform - Shield
AI-Driven Communications Compliance Platform - Shield
 
Surging Demand for its AI-Driven Communications Compliance Platform
Surging Demand for its AI-Driven Communications Compliance PlatformSurging Demand for its AI-Driven Communications Compliance Platform
Surging Demand for its AI-Driven Communications Compliance Platform
 
Tackling the Proliferation of Pump & Dump Schemes
Tackling the Proliferation of Pump & Dump SchemesTackling the Proliferation of Pump & Dump Schemes
Tackling the Proliferation of Pump & Dump Schemes
 
Pump & Dump Schemes - Tackling the Proliferation
Pump & Dump Schemes - Tackling the ProliferationPump & Dump Schemes - Tackling the Proliferation
Pump & Dump Schemes - Tackling the Proliferation
 
What’s Up with WhatsApp? | Shield
What’s Up with WhatsApp? | ShieldWhat’s Up with WhatsApp? | Shield
What’s Up with WhatsApp? | Shield
 

Dernier

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 

Dernier (20)

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 

The post-COVID new normal | Shield

  • 1. The Post- COVID New Normal Shield We’ve already entered the era of the “new normal” here in the midst of COVID, but one has to wonder how things will change on the first day after the pandemic is officially declared “over” with the dawn of a new, new normal. We all know that the scourge of the novel coronavirus formally began on March 11, 2020 when the World Health Organization declared it as such. However, none of us can accurately predict when it will be over.
  • 2. We do not know what’s next – but we do know that financial services and efforts to keep moving our economies forward will continue, in whatever form. The big question is, what will regulatory compliance, financial responsibility and the industry look like on Day 1 of the post-COVID new compliance normal? Office buildings have more than a few vacancies these days. Large cities such as London, New York City and other financial epicenters have been particularly hard hit… New York’s largest tenants, like Google, WeWork and JP Morgan, are MIA, and the upper class is now fleeing the confines of dense living for the suburbs. In Europe, the story is a little different. In France, Germany, Italy and Spain, office buildings are once again operating, albeit at about three-quarters occupancy. The office https://www.shieldfc.com/ The Technology Operational resilience has been on full display and reached new heights in the wake of the pandemic. Knowledge sharing amongst compliance officers, made possible by technology, evolved to a sustainable cadence and workflow that enabled standardization of regulatory practices.
  • 3. The Regulations The Future Financial firms are the stewards of our economy; when they falter and post strings of losses, there is a pronounced ripple effect. Here’s where things become ironic. Compliance teams, bloated though they are for many firms, were the saviors of many banks and, indeed, many economies, because they figured out how to stabilize remote work when it was unexpectedly thrust upon the world back in March. https://www.shieldfc.com/ Although reporting requirements were relaxed at the onset of the pandemic, upholding compliance measures that thwart, identify and halt market abuse has been an unwavering constant. Federal and state agencies initially allowed compliance workers to catch up with the overnight shift to telework, giving officers time to come to terms with new policies, how to interpret them, enact them and abide by them. It took time, but financial firms showed their resilience and compliance officers demonstrated their creativity.