9. Market Research
Most Preferred in Bangalore :
In Departmental Stores:
1. Grover Shiraz Art Collection
2. Sula Cabernet Shiraz
3. Seagram's Nine Hills
In Restaurants:
1. Sula Satori Merlot
2. Sula Chenin Blanc
3. Moet- et-Chandon
10. 15%
locate
d in ROI
85% located
in
Maharashtr
a
6 wineries
in India
11.
12. Things to be noted
Red wines rule the taste buds of Indians
Nearly 50 %of consumers are women
growing at 5 per cent every 6 months
The 80 registered wine importing firms in
India currently bring in over 120 foreign
wine labels to the country.
French control 45 per cent of the
imported wine market share but their
dominance is being challenged by wines
from Australia and Italy, which together
control almost 30 per cent of the
market.
14. Variants of
Cabernet
Chantilli
Sauvignon
• Dry red
Merlot • Dry red
Shiraz • Dry red
Chardonnay • Dry white
Chenin Blanc • Medium dry white
Sauvignon Blanc • Dry white
White Zinfandel • Blush
15. Top wines by Indage wines
Marquise de Pompadour
Chantilli Cabernet
Sauvignon
Riviera Blanc de Blanc
Ivy Shiraz
16. Top wines by Grover
vineyards
Cabernet Shiraz Rs 460 RW
Viognier (Clairette) Rs 440 RW
Shiraz Rose Rs 420 WW
La Reserve Red Wine Rs 765 RW
Sauvignon BLANC Rs 470 WW
*RW – Red Wine | WW – White Wine
28. Wine Publications
Sommelier India WINE Magazine
Fine wine and champagne magazine India will be
launched on 24th April 2011 in New Delhi
Food and wine magazine
29. Wine Tasting
Events
Delhi wine dinner
Wine tasting with KGA
Bangalore
Wine village
30. Wine- tasting events
Offer a minimal amount at low cost
Especially at gatherings where one
doesn’t want to be embarrassed due
to wrong selection of wine.
It gives a chance for tasters to try
wine many customers would not
normally think to order
After the even a certain percentage
of discount can be offered to
customers on all the bottles
purchased
40. Sponsor charity
events
Find an appropriate local charity event
that the winery can sponsor
Be either the main sponsor showcased
throughout or one of the largest sponsors
Charity event can be hosted at your
winery or store, where customers will be
directed towards your wine products
41.
42. Gift Ideas
Network with local business such as
law offices or larger corporations that
do a lot of gift giving during the holiday
season.
Larger corporations also purchase gift
baskets for vendors and their loyal
customers. You can offer unique business
gift baskets for their company and even
offer local deliveries.
A business gift basket can have bottles
of your wine, foods such cheese and other
appropriate wine accessories such as
corkscrews wine glasses, wine – themed
43.
44. Offers & Discounts
In order to spark interest of local restaurants
or stores, offer them a few free bottles of the
wine
First , educate the owners of the restaurants or
store from where the wine came from.
Once they seem interested, offer a few free
bottles for them to use as promotion of your
product
These bottles can be used a free sample or a as
daily special for customers to try
If the customers enjoy the wine chances are the
restaurant or store will want more.
45.
46. Wine Club
The world is full of wine enthusiasts ,according
to ICWine.com. That is why they created a wine
club, which sells wine to an elite few instead of
mass consumers
Once you host wine tasting parties or social
networking sites, you can form a group of wine
enthusiasts that will stay loyal to your brand
Within this club. host parties where you can
educate them on new wines you are developing.
Because this group will be knowledgeable on
your wine. You can use their comments to
improve your product.
47.
48.
49. Others
Guides & Books
Event Sponsorships
Wine Fairs
Newspaper Features
Showcase Artists on Labels
Through GPRS service
