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How good Social Media and Event Technology enhance the event experience
1. How Social Media and Event
Technology enhance the
event experience
Josh Dry - Marketing Executive at
ShowGizmo and Event Camp Organiser
@ShowGizmo #Convene2013
Josh@ShowGizmo.com
3. What are Event Camps?
• Started via #Eventprofs
• #ECDU12, #ECME12 and #ECME13
• Live Hybrid Events with remote
audiences
• Event Profs around the World present
• Sharing latest trends and technologies
@ShowGizmo #Convene2013
josh@ShowGizmo.com
4. What is the point of good Social
Media for Events?
Not Social Media #101
Before, During and After
Used to help achieve your event objectives
Channels are open (whether you like it or not)
E.g.1 Crowd-sourced notes via Google Doc at NetHui 2012
E.g.2 #susanalbumparty and #nowthatchersdead
@ShowGizmo #Convene2013
josh@ShowGizmo.com
5. What is the point of good Tech
at Events?
Make some otherwise timely processes
streamlined i.e. Why we email
The unseen hero; registration systems,
lead capture, event apps, voting handsets
What is happening at Convene 2013 today?
@ShowGizmo #Convene2013
josh@ShowGizmo.com
6. Good Social Media and Event Tech
make events better:
Example: See a Tweet see the
Hashtag more Event Info (website, live
stream link) watching stream Tweet a
question get a reply!
Direct/Free/Fast/Educational/Feel-good
experience for an otherwise non-attendee.
@ShowGizmo #Convene2013
josh@ShowGizmo.com
8. What makes a good SMC?
Knowledge of Tech, Social Media and the
event objectives
A SMC that can talk on camera and
understands the audiences
@ShowGizmo #Convene2013
josh@ShowGizmo.com
9. Achieving event ROIs through
Social Media and Event
Technology…
Use ShowGizmo for
Reach
one or many events:
Engagement with audience/ source to
source conversations
Keeping it digital (info and comms)
Capturing these leads
Using reports
Status/Kudos
@ShowGizmo #Convene2013
josh@ShowGizmo.com
10. Now is the time to mobilise
BYOD
Sharing + Communicating Digitally
Green and Sustainable
The work that Event Apps can do…
‘The use of smartphones will continue to grow from 50%
of exhibition visitors currently to 90% in the next two years’
– Feb Edition Exhibition News
@ShowGizmo #Convene2013
josh@ShowGizmo.com
11. Connect
Create profile
Upload info
Search
Favourite
Facebook
Twitter
Plan
Show info
People info
Downloads
Schedule
Venue map
Notifications @ShowGizmo #Convene2013
josh@ShowGizmo.com
12. For Delegates…
Plan your schedule
Connect with the right people
Download information
Share what you find
Provide feedback in real time
@ShowGizmo #Convene2013
josh@ShowGizmo.com
13. For Exhibitors…
Delegates scan Exhibitor QR codes
with the ShowGizmo scanner:
Leads for exhibitors
Info straight to delegates phones
@ShowGizmo #Convene2013
josh@ShowGizmo.com
14. Where are Event Apps headed?
IPS
RFID
AR
HUD
FOTP
Where are they not headed?
Registration
Own internal social side
To the nearest recycle centre
@ShowGizmo #Convene2013
josh@ShowGizmo.com
15. Thinking Green and Sustainable
Digital communication / collateral
is eliminating waste
No Duplicated Technologies
programmes
Eliminating time + costs
Opportunities: Saving on your
and their print costs (event in
Middle East giving away $48
tablets)
Virtual Goodiebags?
@ShowGizmo #Convene2013
josh@ShowGizmo.com
16. Live Polls: fully configurable by you, display results in real time
Vote Now!
@ShowGizmo #Convene2013
josh@ShowGizmo.com
17. There is Rapid Growth in both
these areas!
New tool ‘Vine’
Lanyrd / Slideshare / Storify /
Esponce
Videos still king
1st Event App acquisition
How to Know/Find out about these?
#eventprofs, LizKing, CorbinBall
@ShowGizmo #Convene2013
josh@ShowGizmo.com
18. It’s what attendees want…
You can reach them and they
can reach you
The potential sharing reach of
your content
If you won’t your competitors will
@ShowGizmo #Convene2013
josh@ShowGizmo.com
19. What success
looks like……
Success = all the ways it was enhanced
It’s not just the experience either…
Success can be: attendance numbers
(online), increased sponsor promotion,
new leads captured (more or cheaper),
new social connectios, demonstrating
new technologies
Event Camp success: no budget thus
no revenue. Reach and strength of
knowledge shared
@ShowGizmo #Convene2013
josh@ShowGizmo.com
20. Your event is just
around the corner…
Get the balls rolling in social and
tech spaces…
Template Event Apps like
ShowGizmoare ready now!
EMBRACE IT before and during
@ShowGizmo #Convene2013
josh@ShowGizmo.com
21. And After?
Increasing the time of your event…
Leverage from what you have done…
(Tweet Category, Event App reports and
use of Technology reports!)
How the event achieved its ROIs through
good social media and event
technology…. what were yourmeasures-
what do results looks like?
@ShowGizmo #Convene2013
josh@ShowGizmo.com
22. Future proof your events today!
Think about your goals! Focus Event
Tech and Social Media on ROI
Give it a go!
Feedback Loop: use reports and
evaluations
‘If you don’t have an event app for your event by the end of this year,
your attendees will be asking why’ – Corbin Ball, ABEE 2012
@ShowGizmo #Convene2013
josh@ShowGizmo.com
24. THANK YOU!
We are on stand #95, come have a chat
about Event Tech, Social Media, Event
Apps or your events…
info@ShowGizmo.com or @ShowGizmo
Use the app today and let us know what
you think…
@ShowGizmo #Convene2013
josh@ShowGizmo.com
Notes de l'éditeur
ShowGizmo – an app used by event organisers around the world to mobilise their events.Over 200 events in more than 11 countries in the past 3 years.Actually our 3rd birthday this month – still only event app provider in NZ.We are Event profs that know what an event app should entail.Our App goes across all devices and includes a mobile web version.We also make Event Apps for companies to mobilise their own events or large Expos/Events to have their own app for that event.
START – I have organised and MCd at 3 Event Camps nowFOR EXAMPLE Why ShowGizmo got involved…Demo our app. Getting info to people digitally and receiving feedback.BUT MAINLY Aligned with what we believe in!!
START – point of GOOD social media. Not just for the sake of it. And not telling you how to create a FB PageLayer these comms across channels and timeFOR EXAMPLEIf the channels aren’t open – they will Tweet, Pin, Share, Like anywayGOOD EXAMPLE – GOOGLE DOC And chances are they will get it wrong BAD EXAMPLE – SUSAN BOYLE so you may as well see what they are saying and have the ability to manage it! And the right to get involved with the conversations.
START – these days you will have tech in play whether you like it or not its now about making the right choice on supplier and knowing about the new technologies you could implement that would enhance.FOR EXAMPLE CONVENE today: SHOWGIZMO and EVENT SOLUTIONS…Registration through Event Solutions, we have taken these registrations and entered them into ShowGizmo creating a profile and individual Qr Code. This Qr Code is also on your Lanyard allowing others to scan you and have all your information favourited in their phone for access later on. All going on seamlessly without your knowing.
EXAMPLE And this is pulled together by the role of the Social Media Concierge…
STARTThis is me at ECDU12….What am I doing?
LIVE POLLING?.....
Touch on: how the event can achieve its ROIs through good social media and event technology…. what were your ROIs- what do results looks like?REPORTS: usually event tech will be held by the company internally – should supply these to you.Social Media reports – give you the basic but some external parties are better for this. Twitter: Tweet Category, Tweet Reach, What The Trend….EXAMPLE Status: implementing augmented reality first…
STARTMore smartphones in the world than toothbrushes, and more access to once than running water…The average smartphone user looks at their phone within 3minutes of waking up.FOR EXAMPLEQr Code on screen here at a recent Investors Pitch event we did. This potential investor is scanning to download the App and will then feedback his interest on each pitch he saw this evening.The same as on my TSHIRT here – scan this to download ShowGizmo….
START – as digital show guides…Sharing all event info and showing who is at the show…Moving to 2way communication with feedback through evaluations, ratings and polls….
Before: load up the meetings they want to attend, see basic when+where detailsDuring: receive notifcations, tweets, scan and download info. Send Meeting requestsAfter: Sharing best finds. Suppliers or Speaker notes
BEFORE: set up profile. DURING: LEAD CAPTURE driven by the delegates! They have chosen to scan you/ qualifying theselves….AFTER: follow up. Reflect on time, costs and efforts saved during the day by having an event app in play
Finger on the pulse…RFID = radio frequency……
NO DUPLICATED TECHNOLOGIES – Live Poll from your phone….Please go into the App – if you havent already got it please download ShowGizmo from your App Store and login with your email and the event password.Or can login to our mobile website, same instructions, by going toshowgizmo.mobiFrom there you can go into my session and vote on the Poll I have up….Results at the end of this presentation…