ECDU12 - Jo-Anne Kelleway – Back to the Future - AUS

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Jo-Anne Kelleway – Back to the Future - AUS

Technology Business

Thinking Back over 21 years, the truth is....

Lessons Learnt...
1. The only thing you can 2. Don’t be fooled...
guarantee is... No-one can
Everything changes predict the future

Black &
White
Screens

Big Pick &
Boxes DOS

Mag
Strip
Readers

The Invention of e-Mail...

1. E-Badge
2. E-Barcodes
3. E-Surveys

The Invention of Mobile...
Advantages:
• SMS messaging put our
message in your pocket

Disadvantages:
• Not everyone had a
phone that could
support picture
messages

Virtual Events will Kill Face-to-Face

Threat:
• We can recreate the
event world online

Current Outcome:
• Nothing Beats
Face-to-Face
• Online enhances the
event experience

The Invention of Social...

• Free Viral Marketing

• Building the Event Buzz

• Connecting Event Networks

• Collecting Event Content

• Building Event Communities

To “The Cloud” & beyond...

• Recent IBM Whitepaper:
– 2.5 quintillion bytes of data
daily worldwide
– 90% of the worlds data has
been created in the last 2
years alone!
– IDC predicts that digital
content will grow to 2.7
zettabytes (ZB) in 2012. An
increase of 48% from 2011.
• DATA IS THE NEW BLACK

Self
Serve

Clouds & Dot.net
Apps Javascript

WiFi
NFC

Twitter – jkinfosalons
LinkedIn – http://au.linkedin.com/in/joannekelleway

www.infosalonsgroup.com

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ECDU12 - Jo-Anne Kelleway – Back to the Future - AUS

1. Jo-Anne Kelleway CEO Info Salons Group

2. Thinking Back over 21 years, the truth is....

3. Lessons Learnt... 1. The only thing you can 2. Don’t be fooled... guarantee is... No-one can Everything changes predict the future

4. Black & White Screens Big Pick & Boxes DOS Mag Strip Readers

5. The Invention of WWW...

6. The Invention of e-Mail... 1. E-Badge 2. E-Barcodes 3. E-Surveys

7. The Invention of Mobile... Advantages: • SMS messaging put our message in your pocket Disadvantages: • Not everyone had a phone that could support picture messages

8. Virtual Events will Kill Face-to-Face Threat: • We can recreate the event world online Current Outcome: • Nothing Beats Face-to-Face • Online enhances the event experience

9. The Invention of Social... • Free Viral Marketing • Building the Event Buzz • Connecting Event Networks • Collecting Event Content • Building Event Communities

10. To “The Cloud” & beyond... • Recent IBM Whitepaper: – 2.5 quintillion bytes of data daily worldwide – 90% of the worlds data has been created in the last 2 years alone! – IDC predicts that digital content will grow to 2.7 zettabytes (ZB) in 2012. An increase of 48% from 2011. • DATA IS THE NEW BLACK

11. Self Serve Clouds & Dot.net Apps Javascript WiFi NFC

12. Twitter – jkinfosalons LinkedIn – http://au.linkedin.com/in/joannekelleway www.infosalonsgroup.com

ECDU12 - Jo-Anne Kelleway – Back to the Future - AUS

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