A brief description about blue ocean strategy, four action frame work ,about red ocean ,comparison of blue ocean with red ocean,figures of comparison.

1. SRI KRISHNA ARTS AND SCIENCE
Author- SHREYAS.SUMESH.MENON
BLUE OCEAN STRATEGY

2. Content
1. Aim
2. Blue Ocean Strategy
3. Blue Ocean vs Red Ocean
4. Why Blue Ocean
5. Four action framework

3. Aim
To know the what is Blue Ocean strategy ,its advantages
over Red Ocean and viability of it in the growing
economy like India

4. Blue Ocean
• Referred to a latest and undiscovered markets
• Opportunities with new value creations
• New customer bases and no competition.
• A market not yet explored with a deep potential in it

5. Blue Ocean
• Resulting in demand picking up automatically
• Growth is rapid but profitable
• Making competition being merely irrelevant.

6. Blue Ocean Vs. Red Ocean

7. Blue Ocean Vs.Red Ocean
Blue ocean Red ocean
•New market space is created
•Competition becomes
irrelevant
•Capturing and creating new
demand
•Works in existing market
space
•Tight competition for the
market share
•Utilising the existing demand

8. Red Ocean

9. Blue Ocean
You’re the “ONLY ONE”

10. Why Blue Ocean?
*Kim &Mauborgne,2004

11. Comparision
Blue Ocean
• 14% of the business
launches had adopted
• contributed to 38% of
the revenue impact
• 61% profit impact
Red Ocean
• 86% of the business
launches had adopted
• contributed to 62% of
the revenue impact
• 39% profit impact

12. Four Action Frame work
Eliminate Raise
Reduce Creat

13. Four Action Frame work
Factors in the industry that should be eliminated
Factors that should be reduced below the industrial standers
F Factors that should be raised above the industrial standers
Which factor should be created that industry never offered
Eliminate
Reduce
Raise
Create

14. THANK YOU