This document provides an overview of potential growth strategies for CEB to expand its customer experience (CX) consulting practice. It first analyzes the competitive CX consulting landscape, identifying the top 4 firms as Satmetrix, Bain & Company, NPX, and Temkin Group. It then evaluates three potential growth strategies for CEB: product innovations, brand improvements, and people acquisitions. For each strategy, it outlines specific tactics and provides a feasibility analysis. It concludes by recommending CEB form specialized teams to implement a full CX transformation starting in Q3 2015, with the goal of becoming a market leader.