Growth hacks

•

6 j'aime•1,696 vues

Siddhi

Slides from talk at TiE Chennai

Technologie Business

Growth
Hacks
Siddharta Govindaraj
siddharta@tourmyapp.com

User Lifecycle
Acquisition
↓
Activation
↓
Retention
↓
Referral
↓
Revenue
This presentation →
Dave McClure’s
AARRR Metrics
Tour My App →

Undercover Virality
I love you. Get your free Hotmail
email

Hacking SEO
Scraped data off support sites to build
the initial content and ranked higher for
keywords than the official forums
Embed an image on your homepage to
increase your free plan
Every embed on another site contains a
HTML link back to the site

Just Faking It
Fake users to simulate a large amount of
activity

Questions?
Siddharta Govindaraj
siddharta@tourmyapp.com
My Company: Tour My App
http://tourmyapp.com
@tourmyapp
facebook.com/tourmyapp

Recommandé

New Trends in SEO by FVCP by the CBEIDStraight North

14 Theories Inc. #WebNightmare CampaignMatt Landers

12 Digital Tools for BloggersAffiliate Summit

Xugar linkSEOCompanyMelbourne

Fandom Marketing IntroFandom Marketing

The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon ...Kimberly Krause Berg

Social kickstart reviewReview product

How you use yoour 10,000,000 Toman for Digital CampaignAnetwork

Recommandé

New Trends in SEO by FVCP by the CBEIDStraight North

14 Theories Inc. #WebNightmare CampaignMatt Landers

12 Digital Tools for BloggersAffiliate Summit

Xugar linkSEOCompanyMelbourne

Fandom Marketing IntroFandom Marketing

The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon ...Kimberly Krause Berg

Social kickstart reviewReview product

How you use yoour 10,000,000 Toman for Digital CampaignAnetwork

Geeking out on AdWords paid search tactics - Internet Summit 2013Andrew Delamarter

Scott Frangos - Google Plus for Content Marketersdlvr.it

5 Growth Hacking MetricsSyafrizal Adi

Inbound Marketing & the Next Phase of the WebHubSpot

SearchLove San Diego 2019 - Lindsay Dayton LaShell - Don’t Let Facebook Get Y...Distilled

Google+ for NonprofitsShelly Kramer

It's Worth a Google-2013 Digital Marketing TrendsWSI Strategic Marketing

Introduction to digital marketing - mylivproVedant Khandelwal

Branded-Tray 2015 core programBranded Sports Media

Local Social Media Is Your Competitive Advantage | Webinar with Charity Ziert...AppFolio

CDIMPAnanya Joshi

Growth Hacking Strategies - SouthStart Conference Australia Prosperity Media

Social media-for-seo-atiiouhida

London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...Branded3

Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson

Social Media Agency & Digital Marketing Company in IndoreIshan Mishra

Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA...HubSpot

Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup

Primar DigitalSumedh Bokil

All famous company profile v11.0 oct 21, 2013Pauline Pangan

Not all features are equalSiddhi

The end of the backlog?Siddhi

Contenu connexe

Similaire à Growth hacks

Geeking out on AdWords paid search tactics - Internet Summit 2013Andrew Delamarter

Scott Frangos - Google Plus for Content Marketersdlvr.it

5 Growth Hacking MetricsSyafrizal Adi

Inbound Marketing & the Next Phase of the WebHubSpot

SearchLove San Diego 2019 - Lindsay Dayton LaShell - Don’t Let Facebook Get Y...Distilled

Google+ for NonprofitsShelly Kramer

It's Worth a Google-2013 Digital Marketing TrendsWSI Strategic Marketing

Introduction to digital marketing - mylivproVedant Khandelwal

Branded-Tray 2015 core programBranded Sports Media

Local Social Media Is Your Competitive Advantage | Webinar with Charity Ziert...AppFolio

CDIMPAnanya Joshi

Growth Hacking Strategies - SouthStart Conference Australia Prosperity Media

Social media-for-seo-atiiouhida

London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...Branded3

Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson

Social Media Agency & Digital Marketing Company in IndoreIshan Mishra

Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA...HubSpot

Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup

Primar DigitalSumedh Bokil

All famous company profile v11.0 oct 21, 2013Pauline Pangan

Similaire à Growth hacks (20)

Geeking out on AdWords paid search tactics - Internet Summit 2013

Scott Frangos - Google Plus for Content Marketers

5 Growth Hacking Metrics

Inbound Marketing & the Next Phase of the Web

SearchLove San Diego 2019 - Lindsay Dayton LaShell - Don’t Let Facebook Get Y...

Google+ for Nonprofits

It's Worth a Google-2013 Digital Marketing Trends

Introduction to digital marketing - mylivpro

Branded-Tray 2015 core program

Local Social Media Is Your Competitive Advantage | Webinar with Charity Ziert...

CDIMP

Growth Hacking Strategies - SouthStart Conference Australia

Social media-for-seo-atii

London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...

Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014

Social Media Agency & Digital Marketing Company in Indore

Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA...

Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf

Primar Digital

All famous company profile v11.0 oct 21, 2013

Plus de Siddhi

Not all features are equalSiddhi

The end of the backlog?Siddhi

Kanban for StartupsSiddhi

Venture lab tech entrepreneurship market surveySiddhi

Technology Entrepreneurship: Assignment 2Siddhi

5 steps to better user engagementSiddhi

Bridging the gap between your Agile project organisation and the traditional ...Siddhi

So you wanna build something? Now what?Siddhi

Agile in short projectsSiddhi

Continuous feedbackSiddhi

Organizational Dysfunctions - Agile to the RescueSiddhi

Agile is not the easy way outSiddhi

The Three AmigosSiddhi

Visualisation & Self OrganisationSiddhi

Portfolio Management - Figuring Out How to Say When and WhySiddhi

Attention Middle Management ChickensSiddhi

Agile Project Outsourcing - Dealing with RFP and RFISiddhi

Migrating Legacy CodeSiddhi

Big Bang Agile Roll-outSiddhi

World War 4 TalentSiddhi

Plus de Siddhi (20)

Not all features are equal

The end of the backlog?

Kanban for Startups

Venture lab tech entrepreneurship market survey

Technology Entrepreneurship: Assignment 2

5 steps to better user engagement

Bridging the gap between your Agile project organisation and the traditional ...

So you wanna build something? Now what?

Agile in short projects

Continuous feedback

Organizational Dysfunctions - Agile to the Rescue

Agile is not the easy way out

The Three Amigos

Visualisation & Self Organisation

Portfolio Management - Figuring Out How to Say When and Why

Attention Middle Management Chickens

Agile Project Outsourcing - Dealing with RFP and RFI

Migrating Legacy Code

Big Bang Agile Roll-out

World War 4 Talent

Dernier

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

A Domino Admins Adventures (Engage 2024)Gabriella Davis

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Finology Group – Insurtech Innovation Award 2024The Digital Insurer

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

GenCyber Cyber Security Day PresentationMichael W. Hawkins

Slack Application Development 101 Slidespraypatel2

Histor y of HAM Radio presentation slidevu2urc

Real Time Object Detection Using Open CVKhem

What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco

Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge

Dernier (20)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

A Domino Admins Adventures (Engage 2024)

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

[2024]Digital Global Overview Report 2024 Meltwater.pdf

Axa Assurance Maroc - Insurer Innovation Award 2024

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Data Cloud, More than a CDP by Matt Robison

Finology Group – Insurtech Innovation Award 2024

Breaking the Kubernetes Kill Chain: Host Path Mount

Scaling API-first – The story of a global engineering organization

Powerful Google developer tools for immediate impact! (2023-24 C)

Boost Fertility New Invention Ups Success Rates.pdf

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

GenCyber Cyber Security Day Presentation

Slack Application Development 101 Slides

Histor y of HAM Radio presentation slide

Real Time Object Detection Using Open CV

What Are The Drone Anti-jamming Systems Technology?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Growth hacks

1. Growth Hacks Siddharta Govindaraj siddharta@tourmyapp.com

2. What the heck is growth hacking?

3. Marketing + Tech

4. User Lifecycle Acquisition ↓ Activation ↓ Retention ↓ Referral ↓ Revenue This presentation → Dave McClure’s AARRR Metrics Tour My App →

5. Hacks to acquire users

6. Undercover Virality I love you. Get your free Hotmail email

7. Riding a Platform + + + +

8. Hacking SEO Scraped data off support sites to build the initial content and ranked higher for keywords than the official forums Embed an image on your homepage to increase your free plan Every embed on another site contains a HTML link back to the site

9. Just Faking It Fake users to simulate a large amount of activity

10. Questions? Siddharta Govindaraj siddharta@tourmyapp.com My Company: Tour My App http://tourmyapp.com @tourmyapp facebook.com/tourmyapp