My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
36. Add site to CSP
Wait for CDN to respond
HTTP requests
HTTP responses
37. Add site to CSP
Wait for CDN to respond
HTTP request logged
HTTP requests
HTTP responses
38. Add site to CSP
Wait for CDN to respond
HTTP request logged
Little protection against hijack
HTTP requests
HTTP responses
39. Add site to CSP
Wait for CDN to respond
HTTP request logged
Little protection against hijack
Wait for script execution
HTTP requests
HTTP responses
40. Add site to CSP
Wait for CDN to respond
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
HTTP requests
HTTP responses
41. Add site to CSP
Wait for CDN to respond
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
42. Add site to CSP
Wait for CDN to respond
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
43. Single CSP change
Wait for CDN to respond
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
44. Single CSP change
Wait for CDN to respond
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
45. Single CSP change
Scale-up for faster response
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
46. Single CSP change
Scale-up for faster response
HTTP request logged
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
47. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
48. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
Little protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
49. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
50. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Wait for script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
51. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Optimize script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
52. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Optimize script execution
Hope no perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
53. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Optimize script execution
Prevent perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
54. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Optimize script execution
Prevent perf-killing injection
Identifiers, cross-site tracking
HTTP requests
HTTP responses
55. Single CSP change
Scale-up for faster response
HTTP request logged in your logs
More protection against hijack
Optimize script execution
Prevent perf-killing injection
Tracking is opt-in
HTTP requests
HTTP responses