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TBD-Italy 2014 Rimini | Simon Falvo

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How to Leverage Social Media to Build your Brand and Audience.
Talk at TBD-Italy 2014, Rimini October 11th, 2014, by Simon Falvo - Wild About Travel

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TBD-Italy 2014 Rimini | Simon Falvo

  1. 1. How to leverage social media to build your brand + audience Simon Falvo - TBDI: Rimini, October 11th, 2014
  2. 2. “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” - BRIAN SOLIS Simon Falvo - TBDI: Rimini, October 11th, 2014
  3. 3. } }} SOCIAL MEDIA BRAND BUILDING AWARENESS REPUTATION FIDELIZATION and 01: 02: 03: RELATIONSHIPS Simon Falvo - TBDI: Rimini, October 11th, 2014
  4. 4. What SOCIAL not MEDIA are Your ti ps & tri cks to applying m akeup with a pro touch. Advertising Billboard me me me ... Simon Falvo - TBDI: Rimini, October 11th, 2014
  5. 5. WHAT SOCIAL MEDIA SHARING ARE RELATIONSHIPS INTERACTIONS CONVERSATIONS TRUST LOYALTY Simon Falvo - TBDI: Rimini, October 11th, 2014
  6. 6. Same Platfoornm alls? CONTENT Simon Falvo - TBDI: Rimini, October 11th, 2014
  7. 7. } BEST RESULTS require more Effort Simon Falvo - TBDI: Rimini, October 11th, 2014
  8. 8. Not all are made equal SOCIALMEDIA Simon Falvo - TBDI: Rimini, October 11th, 2014
  9. 9. Take the best from each platform Simon Falvo - TBDI: Rimini, October 11th, 2014
  10. 10. SCHEDULING HOOTSUITE TWEETDECK BUFFER Simon Falvo - TBDI: Rimini, October 11th, 2014
  11. 11. FACEBOOK Brand >>> Page (no personal profile) Overcrowded, Limited control on stream Targeted advertising (page and/or posts) >>> Good results with limited investment >>> Great analytics Mobile users steadily increasing but mobile/tablet app still not great Simon Falvo - TBDI: Rimini, October 11th, 2014
  12. 12. TWITTER Search engine Easy categorization and tracking Great for real-time conversations Chats are a good way to boost followers Images getting more and more important Simon Falvo - TBDI: Rimini, October 11th, 2014
  13. 13. GOOGLE+ Good for SEO, although killing authorship reduced potential and traffic More sophisticated audience >>> Share your best content Great search engine, some very active communities Perfect to showcase photography and to share knowledge Simon Falvo - TBDI: Rimini, October 11th, 2014
  14. 14. INSTAGRAM/PINTEREST Visual and easy Integration with Facebook/blog Use IFTT (If This Then That) to display Instagram pics on Twitter Instagram >>> Strong communities Pinterest >>> Call-to-action and Conversions Simon Falvo - TBDI: Rimini, October 11th, 2014
  15. 15. There's no magic formula or recipe Simon Falvo - TBDI: Rimini, October 11th, 2014
  16. 16. EXPERIMENT Analyze Have fun Simon Falvo - TBDI: Rimini, October 11th, 2014
  17. 17. [ SOCIAL MEDIA is a Tool Behaviour [ ] SOCIAL ] is a Simon Falvo - TBDI: Rimini, October 11th, 2014
  18. 18. Thank You! simon falvo | wild about travel simon.falvo@gmail.com Simon Falvo - TBDI: Rimini, October 11th, 2014
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How to Leverage Social Media to Build your Brand and Audience. Talk at TBD-Italy 2014, Rimini October 11th, 2014, by Simon Falvo - Wild About Travel

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