Presentation for dmexco Speakers Corner 2015 by Siwen Zhang -
For a long time SEO just meant optimizing for search engines. A lot of people still believe this. However, this is definitely not the case nowadays.
Search engines such as Google are constantly changing their algorithm as well to provide users the best results possible. This session shows the most important Google Updates in the last years and highlights which intension as well as results they had.
The updates and demands of today’s search engines have increased the requirements of SEO tremendously. It is not about the engine anymore.
So how do you have to approach this digital marketing channel in the future to be successful? Find it out in this session.
1. Why YOU control the future
of SEO
Cologne, 17th September 2015
2. About me
Siwen Zhang
Director SEO
Born in China/Shanghai
Studies: International Business Administration
SEO focus topics: Strategy Development,
International SEO
twitter.com/siwen_zhang
siwen.zhang@explido.de
www.xing.com/profile/Siwen_Zhang
15. Google Updates
Panda
Low quality content
Little/no content
Penguin
Unnatural links
Links from networks
Mobile Update
Mobile friendliness
became a ranking factor
Hummingbird
Semantic
interpretation of
search queries
16. Quick & Dirty
Technical Tricks
Keyword Spamming
Black Hat
SEO
Yesterday
Source: http://www.createfreedom.com.au/guaranteed-way-to-make-money-in-a-gold-rush/
17. Natural &
sustainable
Hart diligent work
No short-cuts
Added Value
SEO
Today
Source: Fotolia/meailleluc.com