In sales, always remember there are two important languages: body and verbal. More presentations: https://slideshop.com/Themed-Slides

1. COMMONPLACE BUT STUDY-BASED
NONVERBAL SALES TIPS THAT WORK

2. IN SALES,
IT’S IMPORTANT
TO KNOW WHEN
AND HOW TO
SPEAK.
Ask questions to understand
your prospect’s needs
Don’t introduce a product
right away
Speak to prospects as if
they’re your friends

3. Sales isn’t just about words, though.
Gestures also play an important role.
IF YOU’RE SERIOUS ABOUT CLOSING A
DEAL, KEEP THESE STUDY-BASED
NONVERBAL SALES TIPS IN MIND.

4. BE ENTHUSIASTIC
In a study conducted in 2005, subjects were asked to
rate their thirst and hunger. Then they were exposed to
a series of subliminal photos of happy, angry or neutral
faces – masked each time by a neutral face.
Source: UCSD News
1
Happy, neutral, or angry
(subliminal – 16 msec)
Neutral mask
(visible – 400 msec)

5. AFTERWARDS THE SUBJECTS WERE ASKED TO TASTE AND
EVALUATE A SMALL, PREDETERMINED SAMPLE OF A DRINK.
Subjects with a high level of thirst who were subliminally
exposed to a happy face said they would be willing to
pay more for the drink and would want more of it.
Source: UCSD News
RESULT:
EXPOSED TO A happy Face An angry face
Willingness to pay 38 cents 10 cents
Wanting more half-cup 1-2 sips
FACTS:

6. During a normal conversation, a person should
make eye contact 60% to 70% of the time, to create
a sense of emotional connection.
Source: WSJ | Forbes
USE EYE CONTACT WISELY
However, while eye contact
may signify trust and empathy
in friendly situations, it can
also be associated with
dominance in adversarial
situations.
2

7. IN ONE STUDY, RESEARCHERS TRACKED THE
PARTICIPANTS’ EYE MOVEMENTS WHILE
WATCHING A SPEAKER EXPRESS HIS VIEWS
ABOUT A SOCIO-POLITICAL VIDEO.
Source: Forbes
Participants who spent more time looking into the
speaker’s eyes were less persuaded by his argument –
unless they already agreed with the speaker’s
opinions.
RESULT:

8. STAND AND SIT UP STRAIGHT -
NOT ONLY TO APPEAR BUT ALSO
TO FEEL CONFIDENT.
KEEP A CONFIDENT POSTURE3

9. THOSE WHO SAT SLUMPED
HAD LOWER WORK-RELATED
SELF-CONFIDENCE THAN
THOSE WHO SAT UP STRAIGHT.
Source: Psychology Today
Participants in another study were
told either to sit up straight or to
slouch while completing a mock
job evaluation. They then rated
how fit they felt they were for the
job.
RESULT:

10. High-power body language is open and relaxed.
Low-power body language is closed and guarded.
Source: JamesClear
DO “HIGH-POWER POSES”
PRIOR TO IMPORTANT MEETINGS
4

11. Source: Entrepreneur
NEUTRAL RECRUITERS
CONSISTENTLY PREFERED TO
HIRE PARTICIPANTS WHO HAD
PRACTICED POWERFUL POSES.
Researchers asked participants to
perform either powerful or weak
poses for two minutes before
undergoing a job interview.
RESULT:

12. There were also changes in the hormones of the
participants. Those who performed a powerful pose
had an increase in testosterone level and a decrease
in cortisol level.
Testosterone
Helps people focus
and lead better
Cortisol
Makes people
reactive to stress
Powerful pose 20% increase 10% decrease
Weak pose 25% decrease 15% increase
Source: Entrepreneur

13. IN SALES, ALWAYS REMEMBER THERE ARE TWO
IMPORTANT LANGUAGES:
BODY AND VERBAL

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