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1. Product Marketing Framework for
SERVICE LAUNCH
Your Company Name

2. AGENDA
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01 Agenda
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02 Agenda
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04 Agenda
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03 Agenda
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06 Agenda
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05 Agenda
01
2

3. 01
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3
MISSION

4. 01
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MISSION
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VISION
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GOAL
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STRATEGIES
4
OUR VISION

5. 01
MS.ALI GENTH
Finance Manager
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MR.JHON SMITH
Product Manager
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MS.JIM WASTON
CEO/ Director
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MR.GARY DOE
Managing Director
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5
OUR TEAM

6. 6
MARKET OVERVIEW
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Total Available Market (TAM)
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Serviceable Available Market (Sam)
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Your Target Market
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Your Market Share
Market
Share
Target Market

7. 2017
2018
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50%
3 Out Of 10 People
Bought Online
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40%
Now 8 Out Of 10
Buy Online
7
BUYER BEHAVIOR

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8
COMPARE

9. NEED
Process
Change
Value
Decision
Maker
Value
Proposition
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9
CUSTOMER NEED ANALYSIS

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Internal
Factor
External
Factor
10
SWOT ANALYSIS

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LOW
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25%
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MEDIUM
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50%
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HIGH
83%
Your Text Here
11
SEGEMENTATION

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12
TARGETING

13. COMPETITOR
A
COMPETITOR
B
COMPETITOR
D
COMPETITOR
C
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13
STRATEGIC POSITIONING

14. COMPETITOR
01
COMPETITOR
02
COMPETITOR
03
COMPETITOR
04 Your Logo
Here
14
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05
OUR OFFERINGS VS. THE COMPETITION

15. 15
Category 1
Category 2
Category 3
Category 4
Category 5
Category 6
49%
2%
5%
7%
10%
15%
Brand A
Brand B
Brand C
Brand D
Brand E
Others
COMPETITIVE BRANDS MARKET SHARE

16. 16
Strategic
Alliance
Ownership
Agent
Distributor
Direct
Indirect
Export
Licensing
Contract
Manufacturing
Direct Foreign
Investment
Joint
Venture
MARKET ENTRY
STRATEGY
MARKET ENTRY STRATEGY

17. 17
75%
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45%
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65%
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55%
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95%
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25%
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NEW MARKET LOCATION

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Place
Price
Promotion
People
Process
Physical
Environment
Product
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18
MARKETING MIX

19. 2021
2017 2018 2019 2020
TEXT HERE
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19
TIMELINE

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Health Insurance
Paid Vacation
Meal Breaks Social Security
Peaks & Bonuses
Pay Raise
Employees Allowance
Achievement Award
20
BENEFITS OF OUR NEW SERVICE

21. LOSS
Tr = Tc
COST
TC
TR
FC
Total Variable
Costs
Units
Quality Sold
PROFIT
BREAK EVEN POINT
FIXED COSTS
21
BREAK EVEN ANALYSIS

22. Contingency
Planning
Description Of
Potential
Problem
Probability And
Impact
Main Impact Of
Potential
Problem
Workaround
The Problem
Consequence Of
Workaround
Preparation
Activation
Scope Of
Contingency
22
CONTINGENCY PLAN

23. 23
• Service design and
testing.
• Process and system
design and testing.
• Marketing program
design and testing.
• Personnel training.
• Service testing and pilot
run.
• Test marketing.
• Business analysis.
• Project
authorization.
• Formulation of new
services
objective/strategy.
• Idea generation and
screening.
• Concept development
and testing.
• Full – scale launch.
• Post – launch review.
Enablers
Tools
People
Service
Concept
elements
Systems
Technology
NEW SERVICE DEVELOPMENT PROCESS

24. CRITICAL SUCCESS FACTORS
Client
Operational
Excellence
People Financial
Targeting Targeting Targeting Targeting
New Clients
Presentation Skill
Training
Delivering More Than Is
Promised
Revenue Per Existing
Client
Increased Client
Satisfaction
Marketing Skills Training
Improved Client
Turnaround
Revenue From New
Clients
Improved Clients Service On The Job Training Revenue Per Service
Improved Service
Delivery
Technology Training
More Aggressive Marketing
Campaign
24
SERVICE SUCCESS FACTORS

25. Client
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Operational
Excellence
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Financial
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People
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audience's attention.
01
03
02
04
25
SERVICE SUCCESS FACTORS

26. RECOVERY
Employee Response To
Service Delivery System
Failure
ADAPTABILITY
Employee Response To
Customers Needs and
Requests
COPING
Employee Response To
Problem customers
SPONTANEITY
Unprompted And Unsolicited
Employee Actions And
Attitudes
26
SERVICE ENCOUNTER SUCCESS FACTORS

27. CRM
Demand And
Capacity Planning
Engagement
Management
Service Delivery
Management
ERP And Corporate
Dashboards
Pipeline Monitoring
What-if-scenarios
Utilization Planning
Future Capacity
Planning
Statements Of Work
Details
Activity And Milestone
Scheduling
Resource Assignment
Financial Planning
Changes, Issues,
And Risks
Management
Progress Tracking
And Re-planning
Status Reporting
Financial Re-
forecasting
Client Deliverables
Billing Data
Client
Satisfaction
New
Business
Repeat
Business
Scope
Change
Strategic
Business
Financial
Management
▪ Monitor Project Expenditure
▪ Monitor Work In Progress
▪ Plan Billable Milestones
▪ Forecast Revenue And Margins By Services
Line, Region, Customer, And Project
▪ Track Revenue By Billable Resources
27
SERVICE RESOURCE PLANNING

28. VISION
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MISSION
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CORE VALUE
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28
REVIEW MISSION AND VISION

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Target
Scope
Advantage
Low Cost Product Uniqueness
Broad
(Industry Wide)
Cost Leadership
Strategy
Differentiation
Strategy
Narrow
(Market
Segment)
Focus Strategy
(Low Cost)
Focus Strategy
(Differentiation)
29
COST LEADERSHIP STRATEGY

30. Technology
Progress
High
Low
Market Impact
High Low
Breakthrough
Disruptive
Incremental
Game Changer
Levels of
Service
Innovation
30
LEVELS OF SERVICE INNOVATION

31. 31
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Evidence
Front Stage
Backstage
Support
Systems
User
Interaction
SERVICE BLUEPRINT

32. LOW
SERVICE
AGENDA
HIGH
SERVICE
01 02 03
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32
TAXONOMY OF SERVICES PROCESS

33. SERVICE
IMPROVEMENT PLAN
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Your Text Here
Your Text Here
33
SERVICE IMPROVEMENT PLAN

34. Clear
Need
Research
Observe
Prioritize
Insight
Brainstorm
Concepts
Hypothesis
NEW IDEAS
FEEDBACK
BUILD IT
Experiment
Revise
Hypothesis
34
SERVICE DEVELOPMENT

35. 35
Warranty After Sale Service
Installation
Delivery And
Credit
Brand
Name
Quality
Packaging
Features
Styling
Core
Benefit Or
Service
Augmented Product
Actual Product
Core Product
CONCEPT DEVELOPMENT AND EVALUATION

36. 15
15
25
25
35
35
Jan
Feb
Mar
Apr
May
Jun
Target Market
0
1
2
3
4
5
6
1Q17 2Q17 3Q17 4Q17 1Q18
Forecasting Of
Sales Volume
2 2 2 2 2 2 2
1.5 1.5 1.5 1.5 1.5 1.5 1.5
1.8 1.8 1.8 1.8 1.8 1.8 1.8
0
1
2
3
4
5
6
Indication Of Product
Positioning
Competitor
Reaction
0
5
2017 2018 2019 2020
Specification Of New
Product Development
0
2
4
6
8
10
12
Jan Feb Mar Apr May
36
MARKETING ASSESSMENT

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Claim
Canalization
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Variable Cost of
Production
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Sales volume
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Incremental
Fixed Cost
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Contribution And Profitability
Of The New Service
37
FINANCIAL ASSESSMENT

38. 35%
Text Here
78%
Text Here
38%
Text Here
90%
Text Here
68%
Text Here
38
DEVELOPMENT & TESTING

39. 39
Viable Product
Extended MVP
Minimal Viable
Product
Concept
Test Problem Solution
Market Analysls
Check Feasibility
(Prototyping)
Positioning
Test Selling
Build
Text Here
MARKET TESTING

40. 40
POST INTRODUCTION EVALUATION
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41. OPTION A
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OPTION B
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OPTION C
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41
DELIVERY PROCESS

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ADAM SMITH
Company CEO
42
STAFFING

43. 43
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SERVICE PACKAGE

44. 44
$ 35
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$ 45
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$ 55
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TEXT HERE
SERVICE PACKAGE

45. 45
Time
Text Here
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SERVICE DESIGN DOCUMENT

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46
SERVICE DESIGN DOCUMENT

47. 47
0
5
10
15
20
25
30
Category 1 Category 2 Category 3 Category 4 Category 5
Series 1 Series 2
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❑This slide is 100% editable. Adapt it to your
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SERVICE LIFE CYCLE

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48
BUSINESS QUOTES

49. 49
Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@123.com