Advanced Mobile Analytics to really understand how consumers are using mobile applications: insights about location, sociodemographic profile, operating system, network operator, brand of the smartphone, etc.

1. Cómo utilizan los usuarios
las aplicaciones móviles
How consumers are using
the smartphones
February 2014
Advanced Mobile Analytics to really understand how consumers are using mobile
applications: insights about location, sociodemographic profile, operating system,
network operator, brand of the smartphone, etc.

2. How consumers are using
the smartphones
Background
Methodology
The massive and growing use of smartphones
among consumers makes necessary to have
insights about what users really do with their
smartphones. Smartme Analytics technology
is born to give answers to don´t resolved
questions such as:
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Based on out Smartme Analytics technology,
we monitor mobile devices from a large pool
of users so we can tell you what people really
do with their mobile devices.
What applications are they really using?
How they are? age, gender, way of life, etc.
What other applications are they consuming
besides your own ones?
Are they spending more time in your app
or in the competitors ones?
Operators, Devices manufactures, Developers,
Publishers, Brands, Agencies, Gaming and other
Internet Players are testing Smartme Analytics
services. You can rely on our technology to
track your own user group or analyze the
information we are collecting from thousands
of mobile users.
This brifing report shows insights from 1.280
smartphone users, over the age of 18, who
have installed our research app during 3
months before the publication of this study.
At home or on the go?
More 3G or WiFi?
www.smartmeanalytics.com
Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

3. How consumers are using
the smartphones
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Remarkable Insights into the behavior of smartphone users
Mobile apps usage overview
Smartphone users spend 1hour and 1 minute
per day in mobile apps. They are consuming
more mobile apps on WiFi than on 3G.
Gaming
Heavy users of gaming apps are between 2635 years old. Pou is the top 1 mobile game
among 18-25 male iOS users; Candy Crush is
the top 1 mobile game among 18-25 male and
female Android users.
Operators
Users of Tier 2 operators are heavy users of
instant messaging and users of Tier 1 make
more calls. Those from Tier 3 use instant
messaging and calls with less frequency.
Ranking of most used gaming apps by gender, age and operating system.
Social Networking
Women use more than men social networks
both on labour and weekend days. Instagram
mobile app surpasses Facebook and Twitter
usage during weekends.
www.smartmeanalytics.com
Shopping
Amazon is the most used shopping app among
men, both on iOS and Android. Privalia is the
most used shopping app among women on 1825 age range whereas Zara is the most used
shopping app on 26-35 age range.
Ranking of most used shopping apps by gender, age and operating system.
Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

4. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

5. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

6. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

7. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

8. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

9. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

10. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

11. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

12. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

13. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

14. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

15. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

16. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

17. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

18. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

19. How consumers are using
the smartphones
www.smartmeanalytics.com
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Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.

20. How consumers are using
the smartphones
info@smartmeanalytics.com
www.smartmeanalytics.com