Because smart recruiting campaigns are kinda part of a recruiter's job now. A great recruiting email has the power to prompt change in perspective and action – and career path. In SmashFly’s webinar finale of 2019, hear email campaign strategy and messaging expertise from SmashFly’s VP of Marketing, Josh Zywien, and VP of Recruitment Marketing Center of Excellence, Tracey Parsons, plus see real-world examples of recruitment marketing campaigns from companies across industries.

1. Pleasejointhestreamingaudio
via yourcomputer!Whenyou
do,youshouldbehearing
music.

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• Please join streaming audiovia computerspeakers or headphones. Make sure
your volume isup!
• We’ll send out recording(includingmini demovideos) andslides after the
webinar.
• Q&A at the end of the session – sendin your questions via chat or Twitter!
• Tweet @SmashFly or #RMWebinar

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VP Recruitment
MarketingCenterof
Excellence,SmashFly
VP Marketing, SmashFly

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What we mean and why we do them

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MARKETING
Generatereach
andawareness
INTEREST
Capture initial
interest
CONNECTION
Interactwith
leads/target
audience
CONVERSION
Fuel action:
attend, register,
apply, etc.

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2
1
3

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of employeessay their
company doesn’t promote their
employerbrand on social
of Americans switch
betweendevicesinthe
same day
of consumers expect
consistent interactions
across channels

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search queries performed on Google every day
Tweets sentevery minute
average number of emails a persongets per day

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DELIVER ASTRONG CALL-
TO-ACTION
INCLUDEA RELEVANT AND
PERSONALIZED MESSAGE
LEAD TO AMEMORABLE
(OR AT THE LEAST, SIMPLE)
EXPERIENCE

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Director of DemandGeneration, Sound Physicians
“Iadvise my recruitersand sourcers to not just send ‘apply
now!’ to2,000 doctors. Wesend aseries of emails before we
everget toapply; they have toget to know ourorganization
first and feellikethey’re not being bombarded and sold on jobs.
It’s all about asequenceof touchpoints.”

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A look at critical campaign types – and
the coolest ones we’ve seen this year

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Thenever-ending question…

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Personalized
Jobs/Job Family-
Specific
Initiative Hiring:
Diversity, Military,
Internships
Re-engagement/
Profile building
Employer
Brand/Employee
Stories
Events/Student
Initiatives
Automated Follow-
up/Trigger
Company
Newsletter

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500

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Shows investmentintalent
not-yet-graduated for a
positive,long-term brand
experience Instead of a long list of
random jobs, Staplesoffers
talent somethingthat is
usefultotheircareer – at
Staplesor elsewhere

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WHY IT WORKS:
• Talent Acquisition capitalizedona marketing/PRwin
• Brand is powerful,jobs are table-stakes
• Solves a business problem forhard-to-fill roles
510

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Branded,humaninitial
touchpoint… with no
human involvement.

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Walking through a kick-ass
email campaign

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✓ Purpose andspecificaction
✓ Message andstructure
✓ Segmentation
✓ Timing and cadence
✓ Testing for success

24. User experience within technology DOESmatter.
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The importance of omni-
channel incampaigning
You already have all the
content you needto
campaign regularly
Buildingcampaigns doesn’t
have tobe hard withthe right
technology
Key takeaways
1 2 3

28. Powered by AI and intelligent automation, SmashFly's platform
combines CRM, career site, events andanalytics solutions to create a
smarter, seamless experience for talent – and your team.
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JOIN THE WAITLIST
Didn'tthinkIwouldbesobummedto
leavea conference!Thanks@SmashFly
for settingthestandardhighwith
#TransformRM!!Excellentevent
@JamieGalanif
10%OFFEARLYBIRD RATE OF $995
The only recruitmentmarketingconference
for talentacquisition rebels, early adopters,
and change agents.