SlideShare une entreprise Scribd logo
1  sur  12
Marc Leibowitz May 12, 2010
“Wait, don’t I know you…?” 2001:  StumbleUpon founded in Calgary 2006:  1M registered users 2007:  Acquired by eBay 2009:  Bought back from eBay by Founders & Investors 2010:  10M regusers, 115K FB fans, 600M stumbles/mo, 1B total ratings, 45M unique URLs indexed, 50K discoveries/day #1 social media traffic referrer in US (#2 worldwide) (1) (1)StatCounter(April 2010)) (Confidential)
Find Your Audience:  StumbleUpon Marketing Tools StumbleAds (Sponsored Stumbles) Su.pr StumbleBadges Net of spam, dead links, etc. (Confidential)
StumbleAds– Sponsored Stumbles StumbleUpon delivers a targeted audience directly to your content and increases your viral potential. More Traffic Exposes your content to StumbleUpon’s millions of users- bringing people who match your targeting criteria directly to your site—no click-thru necessary! Cost-effective Pay only for actual views of your site and limit each campaign to a maximum number of visitors/day. Set-up in Minutes Specify your web-page & target audience and start seeing traffic immediately.
“There Is No Ad” 20x more cost-effective than display ads! Up to 5% of Stumbles are paid “seeds”
Go Viral 65% organic uplift!
Su.pr—Not just another “URL Shortener” The first free content syndication platform designed to get you more traffic. More Qualified Traffic Every Su.pr URL exposes your content to StumbleUpon's highly engaged user community. Greater Insight Track the performance of your posts in real-time. View your traffic, clicks, referrers, Stumbles and retweets. Easy to Use and Optimize Identify & schedule the optimal times to post — then syndicate with a single click to Twitter, Facebook & StumbleUpon.
Whuuuuut?!?! Kaaaaa!!! 73% increase!
Time for Traffic 6300% increase!!!
Badges—Get Discovered! Pop-up Enable users to discover and rate your content so other like-minded Stumblers can find and interact with it
High Quality Content is Rewarded Su.pr StumbleAds Syndicate to twitter/Facebook; automatically seed your content in StumbleUpon. Target content to your desired audience. Highly rated paid content receives free organic traffic. StumbleBadges StumbleUpon Recommendation Engine StumbleBar
Keep on Stumblin’ ml@stumbleupon.com Net of spam, dead links, etc. (Confidential)

Contenu connexe

En vedette

En vedette (20)

Redes sociales
Redes socialesRedes sociales
Redes sociales
 
Deviant Art
Deviant ArtDeviant Art
Deviant Art
 
My Social Media Workflow
My Social Media WorkflowMy Social Media Workflow
My Social Media Workflow
 
Kapanlagi Key
Kapanlagi KeyKapanlagi Key
Kapanlagi Key
 
The Periscope Rally Movement
The Periscope Rally MovementThe Periscope Rally Movement
The Periscope Rally Movement
 
The Rise of Periscope
The Rise of PeriscopeThe Rise of Periscope
The Rise of Periscope
 
dA PowerPoint
dA PowerPointdA PowerPoint
dA PowerPoint
 
Up Periscope for Social Media
Up Periscope for Social Media Up Periscope for Social Media
Up Periscope for Social Media
 
Periscope
PeriscopePeriscope
Periscope
 
Innovation twitter
Innovation twitterInnovation twitter
Innovation twitter
 
Periscope: Social Media in Real Time
Periscope: Social Media in Real TimePeriscope: Social Media in Real Time
Periscope: Social Media in Real Time
 
Deviantart presentation final
Deviantart presentation finalDeviantart presentation final
Deviantart presentation final
 
Child Custody in California
Child Custody in CaliforniaChild Custody in California
Child Custody in California
 
Social media wiki presentation tianna f smt courtney final
Social media wiki presentation tianna f smt courtney finalSocial media wiki presentation tianna f smt courtney final
Social media wiki presentation tianna f smt courtney final
 
Presentación de periscope
Presentación de periscopePresentación de periscope
Presentación de periscope
 
Deviantart presentation1
Deviantart presentation1Deviantart presentation1
Deviantart presentation1
 
Welcome to deviantART
Welcome to deviantARTWelcome to deviantART
Welcome to deviantART
 
Top 20 superbowl commercials on social media
Top 20 superbowl commercials on social mediaTop 20 superbowl commercials on social media
Top 20 superbowl commercials on social media
 
Badoo.com SEO Audit
Badoo.com SEO AuditBadoo.com SEO Audit
Badoo.com SEO Audit
 
Periscope
PeriscopePeriscope
Periscope
 

Similaire à Stumbleupon

The Complete Content Discovery Guide
The Complete Content Discovery GuideThe Complete Content Discovery Guide
The Complete Content Discovery GuideTajul Islam
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellRich Benjamin
 
Socialmediaexplaind
SocialmediaexplaindSocialmediaexplaind
Socialmediaexplaindsarahlou72
 
Social Media PowerPoint
Social Media PowerPoint Social Media PowerPoint
Social Media PowerPoint venkatpriya3
 
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, EngagingSocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, EngagingSebastian Rusk
 
SocialBuzzUniversity.com - How to win with Social Media Training
SocialBuzzUniversity.com - How to win with Social Media TrainingSocialBuzzUniversity.com - How to win with Social Media Training
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
 
SMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationSMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationHeidi Sullivan
 
The Power of Inbound Marketing
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound MarketingRand Fishkin
 
#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)HubSpot
 
The Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL MarketingThe Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL MarketingKeith Terrell
 
The Unfair Advantage of Inbound Marketing
The Unfair Advantage of Inbound MarketingThe Unfair Advantage of Inbound Marketing
The Unfair Advantage of Inbound MarketingRand Fishkin
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingSandy Ketcham
 
AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014mckenziefsc
 
Internet Marketing in the 21st Century
Internet Marketing in the 21st CenturyInternet Marketing in the 21st Century
Internet Marketing in the 21st CenturyAnnie Teich
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ssEgle Karalyte
 
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
 

Similaire à Stumbleupon (20)

The Complete Content Discovery Guide
The Complete Content Discovery GuideThe Complete Content Discovery Guide
The Complete Content Discovery Guide
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does Sell
 
Socialmediaexplaind
SocialmediaexplaindSocialmediaexplaind
Socialmediaexplaind
 
Social Media PowerPoint
Social Media PowerPoint Social Media PowerPoint
Social Media PowerPoint
 
Cepg social-media-101
Cepg social-media-101Cepg social-media-101
Cepg social-media-101
 
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, EngagingSocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
 
SocialBuzzUniversity.com - How to win with Social Media Training
SocialBuzzUniversity.com - How to win with Social Media TrainingSocialBuzzUniversity.com - How to win with Social Media Training
SocialBuzzUniversity.com - How to win with Social Media Training
 
Social media power point 3 12
Social media power point 3 12Social media power point 3 12
Social media power point 3 12
 
SMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationSMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow Presentation
 
The Power of Inbound Marketing
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound Marketing
 
#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)#10 IMU: Analyzing Inbound Marketing (AZ401)
#10 IMU: Analyzing Inbound Marketing (AZ401)
 
Tips for Effective Online Marketing
Tips for Effective Online Marketing Tips for Effective Online Marketing
Tips for Effective Online Marketing
 
The Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL MarketingThe Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL Marketing
 
The Unfair Advantage of Inbound Marketing
The Unfair Advantage of Inbound MarketingThe Unfair Advantage of Inbound Marketing
The Unfair Advantage of Inbound Marketing
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
Social Media
Social MediaSocial Media
Social Media
 
AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014AMCA Spring Conference New Orleans FSC presentation February 2014
AMCA Spring Conference New Orleans FSC presentation February 2014
 
Internet Marketing in the 21st Century
Internet Marketing in the 21st CenturyInternet Marketing in the 21st Century
Internet Marketing in the 21st Century
 
Building your brand through social media ss
Building your brand through social media ssBuilding your brand through social media ss
Building your brand through social media ss
 
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)
 

Plus de SMASH Summit

Wildfire Interactive
Wildfire InteractiveWildfire Interactive
Wildfire InteractiveSMASH Summit
 
Danny Sullivan, Search Engine Land
Danny Sullivan, Search Engine LandDanny Sullivan, Search Engine Land
Danny Sullivan, Search Engine LandSMASH Summit
 
National Geographic
National GeographicNational Geographic
National GeographicSMASH Summit
 
Facebook Social Plug-Ins, Advertising, Insights
Facebook Social Plug-Ins, Advertising, InsightsFacebook Social Plug-Ins, Advertising, Insights
Facebook Social Plug-Ins, Advertising, InsightsSMASH Summit
 
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)SMASH Summit
 
How to Broadcast Your Business on YouTube (Hunter Walk)
How to Broadcast Your Business on YouTube (Hunter Walk)How to Broadcast Your Business on YouTube (Hunter Walk)
How to Broadcast Your Business on YouTube (Hunter Walk)SMASH Summit
 

Plus de SMASH Summit (20)

Plancast
PlancastPlancast
Plancast
 
Wildfire Interactive
Wildfire InteractiveWildfire Interactive
Wildfire Interactive
 
Urban Airship
Urban AirshipUrban Airship
Urban Airship
 
Danny Sullivan, Search Engine Land
Danny Sullivan, Search Engine LandDanny Sullivan, Search Engine Land
Danny Sullivan, Search Engine Land
 
SalesForce
SalesForceSalesForce
SalesForce
 
National Geographic
National GeographicNational Geographic
National Geographic
 
Friend.ly
Friend.lyFriend.ly
Friend.ly
 
Dogster
DogsterDogster
Dogster
 
Digg
DiggDigg
Digg
 
Animoto
AnimotoAnimoto
Animoto
 
UserVoice
UserVoiceUserVoice
UserVoice
 
SendGrid
SendGridSendGrid
SendGrid
 
Payvment
PayvmentPayvment
Payvment
 
Mobile Roadie
Mobile RoadieMobile Roadie
Mobile Roadie
 
HootSuite
HootSuiteHootSuite
HootSuite
 
.CO Network
.CO Network.CO Network
.CO Network
 
140proof
140proof140proof
140proof
 
Facebook Social Plug-Ins, Advertising, Insights
Facebook Social Plug-Ins, Advertising, InsightsFacebook Social Plug-Ins, Advertising, Insights
Facebook Social Plug-Ins, Advertising, Insights
 
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
 
How to Broadcast Your Business on YouTube (Hunter Walk)
How to Broadcast Your Business on YouTube (Hunter Walk)How to Broadcast Your Business on YouTube (Hunter Walk)
How to Broadcast Your Business on YouTube (Hunter Walk)
 

Stumbleupon

  • 2. “Wait, don’t I know you…?” 2001: StumbleUpon founded in Calgary 2006: 1M registered users 2007: Acquired by eBay 2009: Bought back from eBay by Founders & Investors 2010: 10M regusers, 115K FB fans, 600M stumbles/mo, 1B total ratings, 45M unique URLs indexed, 50K discoveries/day #1 social media traffic referrer in US (#2 worldwide) (1) (1)StatCounter(April 2010)) (Confidential)
  • 3. Find Your Audience: StumbleUpon Marketing Tools StumbleAds (Sponsored Stumbles) Su.pr StumbleBadges Net of spam, dead links, etc. (Confidential)
  • 4. StumbleAds– Sponsored Stumbles StumbleUpon delivers a targeted audience directly to your content and increases your viral potential. More Traffic Exposes your content to StumbleUpon’s millions of users- bringing people who match your targeting criteria directly to your site—no click-thru necessary! Cost-effective Pay only for actual views of your site and limit each campaign to a maximum number of visitors/day. Set-up in Minutes Specify your web-page & target audience and start seeing traffic immediately.
  • 5. “There Is No Ad” 20x more cost-effective than display ads! Up to 5% of Stumbles are paid “seeds”
  • 6. Go Viral 65% organic uplift!
  • 7. Su.pr—Not just another “URL Shortener” The first free content syndication platform designed to get you more traffic. More Qualified Traffic Every Su.pr URL exposes your content to StumbleUpon's highly engaged user community. Greater Insight Track the performance of your posts in real-time. View your traffic, clicks, referrers, Stumbles and retweets. Easy to Use and Optimize Identify & schedule the optimal times to post — then syndicate with a single click to Twitter, Facebook & StumbleUpon.
  • 9. Time for Traffic 6300% increase!!!
  • 10. Badges—Get Discovered! Pop-up Enable users to discover and rate your content so other like-minded Stumblers can find and interact with it
  • 11. High Quality Content is Rewarded Su.pr StumbleAds Syndicate to twitter/Facebook; automatically seed your content in StumbleUpon. Target content to your desired audience. Highly rated paid content receives free organic traffic. StumbleBadges StumbleUpon Recommendation Engine StumbleBar
  • 12. Keep on Stumblin’ ml@stumbleupon.com Net of spam, dead links, etc. (Confidential)