WillIiam Bakker, Cheif Strategist at Destination Think!, wraps-up key takeaways that were discussed by all the speakers throughout #SoMeT15AU. Destination Think!, a global marketing agency focusing exclusively on the tourism industry. He is considered a leader in the world of digital destination marketing and speaks at conferences around the world. Before joining Destination Think! in 2010, William was the eMarketing Director at Tourism British Columbia for over 10 years. You can read his thoughts on his blog: wilhelmus.ca or connect with him on Twitter: @wilhemus.