This document discusses social relationship management and customer engagement. It talks about how traditional CRM and contact management systems are outdated and don't support social relationships or nurturing networks. It introduces Nimble as a new relationship management platform that helps users intelligently engage with contacts, build their personal brand through social networks, and convert conversations into customers in a simple and smart way. Nimble aims to move beyond transactional systems and help users nurture business relationships through social engagement and content sharing.

1. Social Relationships Made Easy™
@Jon_Ferrara | CEO Nimble, Inc.
Your Personal Brand & Professional Network
Social Selling by Nurturing

3. Professional
Networking

4. People walls say who they are

13. Customer Engagement

14. • Be Honest, Authentic & Relevant
• Don’t Yell about your Great Products
• Teach me How to Be Great
• Listen before proposing a solution
• Know Me, My Company & My
Competitors
• Listen before proposing a solution
Customer 2.0 Expectations

16. Managing the Customer Lifecycle
Old Customer Journey Models are changing

17. 43
Is the New Funnel a LifeCycle Loop?
Creating Mutually Beneficial Relationships

18. The 5 E s of Social Business
• Educate with Content
• Enchant by being
Relevant
• Engage with Authenticity
• Embrace with Intent
• Empower Your Customers

20. Day Timer

21. While You Were Out

22. Sales Forecast

24. The Roots of SFA/CRM
• Company Founded on $5,000
• Zero funding - Bank, VC, Seed, Angel
• No Marketing Dept. for 1st Five Years
• #1 Rated Product for 10 Years
• 2 Million Users Worldwide
• 5,000 VARS
• 500+ Third Party Apps
• Pioneered Relationship Management

26. Swimming the Social River

28. Our contacts,
communications
and activities
are scatteredall over the place

29. CRM Systems

31. The Problem with CRM
• Metrics for Management!
• Value geared towards
reporting for Sales Mgr.
• LittleValue to Sales Reps
• Have to force Reps to use
• Tons of Manuel Data Entry
We see a strong need to move beyond account-driven paradigm
where customers are merely numbers and engagement is lacking.
*Transactional *Stale *Analytical *Un-Social *Manual

32. The Problem with Contact Managers
*No Context
*No History
*No Social
*No Activities
*No Schedule
We see a strong need to move beyond flat, 2-D contacts where you
must do all the work to make them usable.
*Manual *Stale *Unintelligent

33. Nimble is The Simple, Smart Relationship Manager
That Helps You Convert Conversations into Customers
Nurturing Business Relationships Has Never Been Easier

34. Simple, Smart Relationship Management
Put all your Nimble contacts in your pocket. On the go,

35. Intelligently Engage Key Contacts
Nimble Listens to your Signals to find Leads

36. Today:
All your data.
Automatically.
Before:
Some data.
Manually.

37. Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.

38. Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.

40. Building Your Brand
• Be Relevant
• Be Authentic
• Be Personal
• Support Others
• Pay it Forward
• Content Attracts
• Sustainable Community

41. Social Relationships Made Easy™
@Jon_Ferrara - CEO & Founder - Nimble, Inc.