November 2014 webinar Digital Advertising TNT with Mary Lou Song of Fuel451

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Mary Lou Song, co-founder and CEO of video advertising platform Fuel451, takes us through how small business can use the power of ad technology along with their video content to help them find more customers – without breaking the bank.

Business

FUEL451
YOUR BUSINESS
&
YOUR CUSTOMERS
AD NETWORKS
&
NEW CUSTOMERS
CUSTOMER
DATA
TRACKING
CUSTOM
ALGORITHM
OPTIMIZATION

1. Track your customer data
Retarget and then do more by tracking their DATA.
• Onsite activity
• Ads
• Offsite activity
• Devices
• Everything else

2. Reach new customers
Pre-target and target people who MATCH your
UNIQUE CUSTOMER ALGORITHM.
• Online ad networks
• Video ad networks
• Mobile ad networks

3. Optimize your advertising
Use technology to AUTOMATE optimization and to
make constant and never-ending IMPROVEMENTS.
• Faster decisions
• Easy testing
• Efficient budgeting

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November 2014 webinar Digital Advertising TNT with Mary Lou Song of Fuel451

1. Digital Advertising 2014

7. 14

9. VIDEO

10. 1.8 million

11.

12. DATA

13.

14.

15.

16. FUEL451 YOUR BUSINESS & YOUR CUSTOMERS AD NETWORKS & NEW CUSTOMERS CUSTOMER DATA TRACKING CUSTOM ALGORITHM OPTIMIZATION

17. 1. Track your customer data Retarget and then do more by tracking their DATA. • Onsite activity • Ads • Offsite activity • Devices • Everything else

18. You must do more than retarget. FUEL451

19. 2. Reach new customers Pre-target and target people who MATCH your UNIQUE CUSTOMER ALGORITHM. • Online ad networks • Video ad networks • Mobile ad networks

20. 3. Optimize your advertising Use technology to AUTOMATE optimization and to make constant and never-ending IMPROVEMENTS. • Faster decisions • Easy testing • Efficient budgeting

21.

22.

23. marylou@fuel451.com