Rethinking Work: the Next Chapter in Social Collaboration - Sameer Patel (SAP), Keynote speaker @Social Business Forum 2013

1. `
Sameer Patel, Group Vice President & GM,
Enterprise Social Software, SAP
@sameerpatel
Rethinking work:
The next chapter in social
collaboration

2. 42.4%Growth rate of
social software
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
You’ve heard all that statistics…
Social, for Business is BIG
4.5BRevenue growth
by 2016

3. Designed to seamlessly connect
your employees, your customers,
your partners
….like never before
Enterprise 2.0
Social Business
Social Enterprise

4. But let’s get real.
It’s not really working…..

5. 77% of employees
never use their enterprise social network
and only 3%use it once each day
Forrester Research, 2012
The research is now here:
Adoption never came.

6. IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
And Executives don’t get these
nebulous metrics
productivity
sharing
collaboration
comments
engagement
connections
transparency
“Where’s the
Business in Social
Business?”

7. © 2013 SAP AG. All rights reserved. 7
Because
Social in the enterprise is happening
on Mars
and business
on Venus
Why is this?

8. While we work here….
People
Process
Applications Data
Content

9. Social Collaboration happens in a vacuum, today.

10. THE BIG OPPORTUNITY

11. $1.3 Trillion
Annual value that can be unlocked by
social technologies
McKinsey Global Institute 2012
It’s not Big. Its really, really BIG

12. Increase Revenue
Decrease Cost
Mitigate Risk
Continuously
Delight and Satisfy
Customers
Improve Talent
Performance
Optimize the
Demand and
Supply Chain
Make Data Driven
Decisions at every
level
Here’s your reality

13. But almost all
business activities have
unstructured gaps to fill.
Transactional systems are excellent at
repeatable processes
The Transformational Opportunity from Social Collaboration
will come from closing Business Loops

14. 95%
Is the increase in profits by
boosting customer
retention by 5%
Manage customer records
and interactions and
analyze trends.
Customer Performance
Traditional CRM But
Flowtown/Spoken communications : http://ow.ly/jgMb8

15. Build strong customer
communities to delight
customers and lower
acquisition costs.
Manage customer records
and interactions and
analyze trends.
Customer Performance
Customer NetworksTraditional CRM
That’s closing the loop

16. Talent Performance
Talent Management But
Quickly ramp up
employees to shorten
time to productivity.
$135,000 per year
Average cost to onboard
and support a salesperson.
Source: Forrester Research – Sales Enablement Forum

17. Talent Performance
That’s closing the loop
Talent Management Talent Networks
Manage goals and
learning objectives.
Leverage knowledge as a
strategic asset.

18. Financial Performance & Risk Mitigation
Execute Order to Cash,
Identify Risk, Manage
Compliance.
Financial Management
88%
Of CFOs believe more
streamlining of financial
processes is needed to increase
company performance.
But

19. Financial Performance & Risk Mitigation
That’s closing the loop
Execute Order to Cash,
Identify Risk, Manage
Compliance.
Financial Management
Manage exceptions and
drive decisions.
Performance Networks

20. Supply Chain Performance
Supply Chain
Management
But
Execute Procure to Pay
efficiently.
42%
Need more cost reduction
by increased efficiencies in
communications and
transactions.
Source: Aberdeen Supplier networks v2.0, April 2012, Constantine G. Limberakis

21. Supply Chain Performance
That’s closing the loop
Supply Chain
Management
Business Networks
Execute Procure to Pay
efficiently.
Galvanize your supply
chains to become
strategic partners.

22. People
Applica-
tions
Content
Processes
Data
Customers
Partners
Employee
Networks
CRM
HCM
Supply Chain
ERPDocuments
Videos
Lead to Close
Order to Cash
Social Media Data
Internal Data
The Next Chapter: Social collaboration needs to surface at
the point of decision making, action and business execution.
To accelerate real business performance.

23. … is practical: It leverages your existing investments and feeds your
existing KPIs to drive revenue, reduce costs, and mitigate risk
… is available: Comes integrated, today.
… is achievable: You already have most of the ingredients:
applications, processes, data, content
This version of Social Collaboration….
The Future of Work is here. Start Now.

24. © 2013 SAP AG. All rights reserved. 24
Sameer Patel @sameerpatel
sap.com/jam
Thank You