Data Analysis to measure emerging behaviour of users - Emanuela Zaccone
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Data Analysis to measure emerging behaviour of users - Emanuela Zaccone (Aida Monitoring), Speaker @Social Business Forum 2013
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Data Analysis to measure emerging behaviour of users - Emanuela Zaccone
- 1. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring DATA ANALYSIS TO MEASURE EMERGING BEHAVIOR OF USERS EMANUELA ZACCONE SOCIAL BUSINESS FORUM JUNE 12TH 2013
- 2. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring From Social to Monitoring
- 3. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring Quantitative Growth metrics Engagement metrics Qualitative Identities Behaviours PredictiveAnalytics Time series analysis User profiling From Analytics 1.0 to Advanced
- 4. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring What is big in «Big» Data? Building an effective Monitoring strategy is not a matter of size, is a matter of models and organization Volume Velocity Variety
- 5. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring What makes monitoring work? 1.ADJUSTABLE: flexibility, quick adapt 2.ORIENTED: mission, models 3.INTEGRATED: circular process, online + offline data, comparable KPIs
- 6. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring What is monitoring then? MONITORING IS NOT ONLY AN ACTION, IS A FRAMEWORK
- 7. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring Italia2013: a real time analysis framework ITALIA2013 Volumes Contents Identities Strategies >4M TWEETS PROPRIETARY TECHNOLOGY: FLEXIBLE STRUCTURE
- 8. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring Outcomes NO PREDICTIONS > Sicilian elections > Left parties primary elections SAMPLING BIAS UNPREDICTABLE BEHAVIORS (Online) DATA ARE NOT ENOUGH SEARCH FOR PATTERNS and ADAPTIVE MODELS
- 9. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601Emanuela Zaccone - #SBF13 - @AIDAMonitoring People, data, behaviors Real value lies in PEOPLE Data QUALITY is more relevant than data quantity
- 10. AIDAMonitoringSrl P.IVA:02769180601 AIDA Monitoring Srl P. IVA: 02769180601 info@aidamonitoring.it http://twitter.com/AIDAmonitoring https://www.facebook.com/AidaMonitor http://bit.ly/AIDAgplus THANK YOU!