Pitchum ergo sum! How can you structure a text about your organisation to get an efficient pitch of about 2 minutes. How can you avoid some common pitfalls? How can you use some best practices? Remember that the objective of your pitch is to get more time to convince that you are the right organization, at the right time, to create the right impact, at the right conditions... this is not just a short sell time! A correct structure, a clear text and three fundamental rules: 1) Train... 2) Train... 3) Train again!

1. « Elevator pitch »
Or the art of convincing
during the rise of an elevator

22. Use your
common sense!
1. Prepare your pitch structure
2. One information by item
3. Compose carefully the text
4. Read it aloud
5. Measure your timing
6. Correct and adjust your pitch
7. Go back to point 4…

23. Let it read by
somebody
Your 12 years nephew or
your grandmother should
be able to understand
what you want to say!

24. Are you nervous?
1. Train…
2. Train…
3. Train !

25. Une
Put your
last spices!
• A context listening dose
• A tip of precision
• A pinch of clarity
• And…

26. A ZEST
OF PASSION
AND
AUDACIOUSNESS

27. * « I pitch so I am! »,
adapted from René Descartes and Guy Kawasaki

28. Thanks for your attention!
Claude Michaud