SlideShare une entreprise Scribd logo
1  sur  17
Seeing your Invisible Audience understanding the power of information flows Gilad Lotan | @gilgul
Attention is the Bottleneck Flickr: mangpages
 Information Flows through People Alex Dragulescu
Gaining your Network’s Trust
Urban Outfitters vs. NYC Crafters
                     > Network size Network Type Resonance “I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”
Topic + Network + Timing
Paradox of Social Networks
Retweets Tie Strength Preferences People Behavior Cultural Norms Influence Location Perception Friendship Clicks
Thank You Gilad Lotan | @gilgul gilad@socialflow.com http://bit.ly/140confNYCgilad

Contenu connexe

Tendances

The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...
The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...
The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...CharityComms
 
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...Social Media for Nonprofits
 
Activist presentation 111212
Activist presentation 111212Activist presentation 111212
Activist presentation 111212Carla Ferreira
 
2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best Practices2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
 
Handle With Care - #GAsocial - @EstherK
Handle With Care - #GAsocial - @EstherKHandle With Care - #GAsocial - @EstherK
Handle With Care - #GAsocial - @EstherKJewish Federations
 
Womenand, Influence and Social Media
Womenand, Influence and Social MediaWomenand, Influence and Social Media
Womenand, Influence and Social MediaCheryl Smith
 
Social Network Overview Ringside Networks
Social Network Overview Ringside NetworksSocial Network Overview Ringside Networks
Social Network Overview Ringside NetworksRichard Friedman
 
Community Management that Works
Community Management that WorksCommunity Management that Works
Community Management that WorkseHealthCareers
 

Tendances (9)

The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...
The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...
The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar,...
 
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
Recruiting Volunteers & Board Members Online (includes LinkedIn)- Darian Rodr...
 
Activist presentation 111212
Activist presentation 111212Activist presentation 111212
Activist presentation 111212
 
2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best Practices2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best Practices
 
Handle With Care - #GAsocial - @EstherK
Handle With Care - #GAsocial - @EstherKHandle With Care - #GAsocial - @EstherK
Handle With Care - #GAsocial - @EstherK
 
Womenand, Influence and Social Media
Womenand, Influence and Social MediaWomenand, Influence and Social Media
Womenand, Influence and Social Media
 
Social Network Overview Ringside Networks
Social Network Overview Ringside NetworksSocial Network Overview Ringside Networks
Social Network Overview Ringside Networks
 
Community Management that Works
Community Management that WorksCommunity Management that Works
Community Management that Works
 
EPhilanthropy, NAYDO 2011
EPhilanthropy, NAYDO 2011EPhilanthropy, NAYDO 2011
EPhilanthropy, NAYDO 2011
 

Seeing Your Invisible Audience

  • 1. Seeing your Invisible Audience understanding the power of information flows Gilad Lotan | @gilgul
  • 2.
  • 3. Attention is the Bottleneck Flickr: mangpages
  • 4. Information Flows through People Alex Dragulescu
  • 5.
  • 6.
  • 7.
  • 9. Urban Outfitters vs. NYC Crafters
  • 10.
  • 11. > Network size Network Type Resonance “I’m not a Twitter celebrity by any means. I barely had over 1000 followers when the day began... What I do have is a tribe. A tight knit group of independent artists and crafters that follow me. My cause resounded with them. They spread it, and their friends spread it, and a few big influencers on Twitter spread it, and then it was gone”
  • 12. Topic + Network + Timing
  • 13.
  • 14. Paradox of Social Networks
  • 15. Retweets Tie Strength Preferences People Behavior Cultural Norms Influence Location Perception Friendship Clicks
  • 16.
  • 17. Thank You Gilad Lotan | @gilgul gilad@socialflow.com http://bit.ly/140confNYCgilad