The document summarizes a day-long virtual conference held on Twitter on September 1st with 35 speakers. The conference consisted of back-to-back one hour panel interviews covering topics such as social entrepreneurship, leadership, sports, technology, and more. The purpose was to mark September 1st as TOSB Day and create meaningful content and in-depth discussions. Key highlights included over 52.9 million organic impressions on the #TOSBDay hashtag, 3.5 million hashtag reaches, and 1500+ tweets generated promoting the conference.

1. DAYLONG VIRTUAL
CONFERENCE –
TWITTER PANEL INTERVIEWS
#TOSBDay - September 1

2. Concept
• Day-long virtual conference by interviewing 35 of our speakers
• Back to back panels, each of one hour starting from 10am to 8pm
• Conversations were around different topics that include Social
entrepreneurship, storytelling, leadership, management, sports,
technology, innovation, economy, Indian elections, teamwork and
diversity
Purpose:
 To mark Sept 1 as TOSB Day by creating meaningful content for us
To create a platform for in-depth discussions and highlight our
speakers and services

3. Highlights
 52.9 million ORGANIC impressions on #TOSBDay
 3.5 million reach on the hashtag
 1500+ tweets generated in one day
 We appeared on mobile trends at 7pm
 Followers increased on Twitter in one week – 97
 Likes increased on Facebook in one week – 45
 Storify link

4. Some amazing stats – Impressions at different times
52.9mn ORGANIC Impressions

5. Snapshots – TOSB Tweets

6. Speakers Tweets

8. Partner Tweets

9. Panel Creatives