Society3 pitch & fundraising training

© Copyright Society3 - 2015#Society3
Fundraising Training
Silicon Valley Style
#Society3

2© Copyright Society3 Grp. 2017 Copying or distribution is prohibited
#Society3
No need to present like
Steven Jobs, YET
Just know what
you and investors
really want

#Society3
Agenda
Investor Readiness
What investors really want
How much money? From whom?
What do you really want?
Create the perfect pitch
Your elevator pitch
The 3 minute pitch deck
Understand the actual funding process
Next Steps
60 seconds introduction and finalist selection
Competition and alternative support
Funding & Acceleration

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What stage?
Idea Stage very few investors
Concept stage few investors (FFF)
Build / Beta stage some investors
Traction stage most interesting
investors
Growth stage most investors
Expand stage all investors

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Team – Team - Team
Vision – Company Impact
Where do you want to take it?
What’s your impact on the target audience?
Disruptive Business Model
Go-To-Market Strategy
How do you win over a large market?
Growth hacking over advertising
Simple and scalable solutions

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When you present a BUSINESS, you get
questions around your business
When you present a TECHNOLOGY, you
get asked about your technology
Investments are made in a BUSINESS

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Capital Needs
Know how much money you really need
Have a detailed financial plan
Use of proceeds / how do you use the funds
What would you do with less / what with more
Consider risks and business implications

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Valuations
8 to 20 x forward looking revenue
Current revenue for 3-6 month min
Complete team of top people
Clear vision and company direction
Plausible business model
Fully fleshed go-to-market execution
Plausible and scalable processes
Work very hard for your valuation

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Down turner
Lame companies:
Team works part time elsewhere
Solopreneurs (50+% equity)
All tech or all mkt. people
Hiring a CTO / Outsourcing development
Advertising business model
Money needed to start the company
Local focus, unclear future
XYZ company.ch, .io, .net, .co, .stupid

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Structure your rounds before you
go
Seed 15% 85% | 25% 75%
A 15% 72% | 25% 56%
B 10% 65% | 30% 39%
C 8% 59% | 20% 31%
D 6% 56% | 15% 26%
E 3% 54% | 10% 24%
IPO

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Value Added Investors
Looking for Smart Money
Decide what else do you need besides cash
Reputation
Experience in growing a company from scratch
Specific expertise or access to specific resources
Great teams select investors
Mediocre teams get left overs

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Break

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Agenda
Investor Readiness
How much money? From whom? How?
Your elevator pitch
Are You Ready?
StartupTag presentation and alternative support

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ThePerfectPitch

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The 9 slide, new direction deck
Start with your success & market validation
From now on never start with the problem again
Talk about the traction you created
Now you get their full attention
Introduce your awesome team
From now on never do that at the end
Talk about how you got to the idea (problem)
One slide only, no more than 20 seconds
Show your disruptive business model
Get your investor’s appetite to participate
Go to market strategy
How you actually attract customers, partners….
The actual product and it’s core function
Show some base financial data, burn rate,
investments & investors
Where you’re going to take it
This is your ASK page leave it on for the rest of the conversation

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Company name
Your name and title
Your company
What you do (1 sentence – 3 sec.)
Your website URL,
@twittername FB.com/pagename

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Success & Market
Validation
Spoke with 42 customers
“love it, pre order….
5,000 news letter signups
Over 300 feedbacks helped us
further refine the product
More than 500 advocates wrote
or tweeted about us so far

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Traction
We started in Aug with 12 Alpha users
By Jan we grew the test base to over
5,000 people willing to try it and give
us feedback
We currently ramp up to 25,000 users
all based on word of mouth via online
engagements

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Team
Axel Schultze
Rockwell worked
on Space Shuttle
Ran a $500 MM
department
Marita Roebkes
Entrepreneur
PR Investor Rel.
Partner Manager
Dieter Kondek
Former VP sales
at Siebel
$200MM sales
with a new
product line

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My Experience
We recognized the following
problem
Solutions like xxx, xxx, xxx did not
do the job as we liked it to do
There are 5 Million TTT who have
the same issue
With ~ $300 Million/year spending
we saw an opportunity...

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Our Business Model
Unlike XYZ we deliver the product...
We charge $nnn and provide TTT
We redesigned processes and helped
companies reduce…
Our initial target audience is VVV
We expect $yyy by end of 20XX

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How we do it

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How we attract customers
Organize regional events and get
relevant speaker to help
Promote events via social media
We won Joe Shmo who blogs about
XZY and will mention us monthly
Go to clubs with branded t-shirts
Organize growth hacking days once
a month

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Where we are
$125,000 seed funding Feb 2xxx
by friends and family
Bootstrapping ever since
Applied for a patent
Current revenue ~ $5,800 / month
Current burn rate $21,000
Seeking $600k seed II @ 4 MM post
[know your valuation]

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Where we want to take it
Seeking 600,000 to grow
70,000 for events & marketing (no ads)
300,000 for 4 sales / marketing people
80,000 for additional engineer and lab
35,000 office
20,000 hosting and internet etc.
25,000 outsourcing / service provider
We see an opportunity to get the
company to an IPO (your exit)
Website
@twittername
FB.com/pagename

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Stop here !!!

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10 must haves for fundraising success
Have an amazing team
Have a bold vision – know where the market goes
Have a compelling business model
Have a rock solid go-to-market strategy
Have an elevator pitch and stellar deck online
Have a great video from founders and team
Positive customer/user sentiments online
Know how much you are raising at what valuation
Have a clean cap table
Know what kind of investor you want

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Have the due diligence info available
Company registration documents
Last company tax filings
Current cap table (Who, how much , when)
Any IP relevant documents
Product documentation, code, schematics
Most current P+L statements (from start - today)
Balance sheet
Business projection (revenue, P+L, cash flow)
Go-to-market strategy and plan
Research material & sightings
List of all team mates with function and salary
List of users, customers, alliances, partners

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Break

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Agenda
Investor Readiness
How much money? From whom? How?
Your elevator pitch
Are You Ready?
Where we go from here

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Pitch Competition
1. 6-8 Companies present
2. The winners will be awarded at the evening event
3. All presenter get a chance to join the next Accelerator
4. All participants will have a chance to get funded

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Accelerator
One week entrepreneurs camp
1. Vision , Culture, Team
2. Disruptive Business Model Development
3. Go To Market Strategy
4. Customer & Business Growth beyond the competition
5. Capital & Follow on rounds
6 weeks guided execution

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You pitch – the jury makes notes
1. Presenting in alphabetical order
2. 60 second elevator pitch
3. Jury checks your business idea, team and pitch
4. We inform you in the next few days if you made
it to the finalist contest.

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Now it’s your turn
60 second elevator pitch
1. Your / company name
2. We are X co-founders
3. Problem we solve…

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© 2017, Society3. all rights reserved. This content is protected under the copyright law of Switzerland . All materials contained herein
are the property of the Societ3 Group Inc. and may only be used, by an enrolled student for his or her own educational benefit.
Society3 Group AG | 6004 Lucerne | (041) 511-2660
+41 (41) 511-2660
society3.com/AxelS
Society3.com
Online presences:
http://society3.com/social
Thank You

Society3 pitch & fundraising training

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