The document summarizes a closing session of a professional development workshop for legislators on raising their social media IQ and using social media tools for advanced users. The presentation covered the major social media platforms like Facebook, Twitter, LinkedIn and YouTube. It emphasized building a network by joining groups, engaging with others, contributing content and sharing posts. It provided tips on using hashtags and mentions appropriately, and tools like Tweetdeck. It suggested following relevant organizations and searching for issues to stay engaged. The presentation stressed that social media is social and legislators should be authentic and evolve their use of the tools.

2. CLOSING SESSION
PROFESSIONAL DEVELOPMENT WORKSHOP FOR LEGISLATORS
Sonny Cohen
Raising Your Social Media IQ:
Tools for the Advanced User

3. Sonny Cohen
Digital Strategy & Marketing
Raising Your Social Media IQ
(Tools for the Advanced User)

4.  Wisconsin Rep Joan Ballweg
 Laura Tomaka – CSG Midwest
 You
Disclaimer: Examples provided are
only to illustrate my points.
THANKS CSG
MIDWEST

5.  LinkedIn (5)
 Facebook (6)
 Twitter (4)
 Google+ (4)
 YouTube (4)
 Instagram (1)
 Blog (4)
 Flickr (1)
 Slideshare (1)
ME & SOCIAL
MEDIA

6.  Everybody is doing it – All ages, sex, mobile &
desktop
 Widely used by Federal & Heads of State
 You are on social media even if you are not
 Many communication virtues
 Part of an overall communication strategy
 Yes, there are risks. Keep moving.
 Have a social media policy – Who, Why
 Have social media guidelines – How,
When,What
 Measure performance
 Consider social media advertising
SO LAST
YEAR

7.  Constituents on social media
 Social media is a primary news
source
 Elected officials at Federal &
State level are publishing on
social media

14. Social Media is a River

15. What Platform

17.  Big 4
 Little 4
 Other guys 20
 Emerging 100
 Vertical
Platforms
ECOSYSTEM
S

21. “Nobody goes there anymore.
It’s too crowded.” Yogi Berra

22. All the Same

23. Build
network
Join groups
Engage
Contribute
Share

24. ABOUT
CONTENT
 Digital
 Multi-Media
 Authentic
 Shareable

25. ① Join
② Lurk
③ Listen
④ Share
⑤ Create
PATH TO
LITERACY

26. Tactical Social Media
Social Media Is:
 Social
 A River
 All The Same*
 People Networks
 Content
 Practice
* Not exactly true

28. Facebook – A Legislator’s Guide

29. Build
network
Join groups
Engage
Contribute
Share

31. (SIGH) THE 3 DOTS

36. “Social
Media is a
River”

46. Build
network
Join groups
Engage
Contribute
Share

48. Legislator’s
Guide

49. Account Creation

50. Twitter - Settings
 Name
 Bio
 Photo

51. Twitter - Settings
 Privacy
 Notifications

52. Build
network
Join groups
Engage
Contribute
Share

53. A hash tag is a way
to label
something, typically a
Tweet or Facebook
post.
Know the Code

54. The @ (at) sign
precedes a name
Know the Code

55. Twitter 
Tweetdeck

56. Twitter 
Tweetdeck
“Social
Media is a
River”

57. Twitter 
Tweetdeck

62.  Local Organizations
 Cities
 Mayors
 Schools
 Park Districts
 Unions
 Service
Organizations
 Key Employers
 State Legislators
 Reporters
 Local Media
 Issue Accounts
Join
Groups

63. Follow
@CSGovts

64.  Tweet
 Retweet
 Like
 Reply – careful
(!)
Engag
e

67. Build
network
Join groups
Engage
Contribute
Share

68. Search Engine Land July 24, 2015

70. State Legislators
having a
YouTube Channel

72. .
.
.
.
.
.
.
.
.
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83. Nearing the End…

90. Washington Post

91. Washington Post

97. Social Media Is Social:
 Social Media is Social
 Be Authentic
 Join & Like
 Share
 Engage
 Evolve

98. Social Media Literacy: Using the
Tools
What’d he
say?
Sonny Cohen
sonny@sonnycohen.
com
@sonnycohen

99. Thank you for attending the
71st MLC Annual Meeting.
We look forward to seeing you next year
in Des Moines (July 9-12, 2017)!
Please take a few moments before you leave to fill out an
evaluation of the meeting – through the link on the MLC
Annual Meet app, online at www.csgmidwest.org, or at the
form at your seat.