83% of consumers say they are happy to recommend a product or service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?

1. BOZBOZ BUILDING BRAND MOMENTUM
GETTING YOUR
AUDIENCE TO CREATE
YOUR CONTENT FOR
YOU
SOPHIE TURTON
DIGITAL MARKETING MANAGER
@BOZBOZ @TURTONSOPHIE

2. BOZBOZ BUILDING BRAND MOMENTUM
I WANT YOU TO LEAVE WITH THREE THINGS
THE UNDERSTANDING
THAT YOUR CUSTOMERS
HAVE THE POWER TO BE
YOUR GREATEST CONTENT
PRODUCERS
THE TOOLS
TO GET THEM CREATING
THE INSPIRATION
TO DO SOMETHING
ABOUT IT
@BOZBOZ @TURTONSOPHIE

3. BOZBOZ BUILDING BRAND MOMENTUM
AUDIENCES ARE IN CONTROL
OF
THEIR OWN DIGITAL STORY
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

4. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ
CONTENT ISN’T KING,
THE CUSTOMER IS
KING
AND WE MARKETERS
ARE THE COURT
JESTERS
@BOZBOZ @TURTONSOPHIE

5. BOZBOZ BUILDING BRAND MOMENTUM
“70% OF CONSUMERS PLACE
PEER RECOMMENDATIONS OVER
PROFESSIONALLY WRITTEN
CONTENT”
- STUDY BY REVOO -
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

6. BOZBOZ BUILDING BRAND MOMENTUM
HOW DO WE GET
OUR CUSTOMERS
CREATING?
@BOZBOZ @TURTONSOPHIE

7. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ
1. FOCUS ON
REVIEWS
@BOZBOZ @TURTONSOPHIE

8. BOZBOZ BUILDING BRAND MOMENTUM
MODCLOTH
71,000 outfit photo shares by
customers loved over 2
Million times.
@BOZBOZ @TURTONSOPHIE

9. BOZBOZ BUILDING BRAND MOMENTUM
IT’S REAL
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

10. BOZBOZ BUILDING BRAND MOMENTUM
IT’S VISUAL
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

11. BOZBOZ BUILDING BRAND MOMENTUM
THEY HAVE PUT THEIR
CUSTOMER
CENTRE STAGE
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

12. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ
2. GET YOUR AUDIENCE
INVOLVED IN BRAND/
PRODUCT
DEVELOPMENT
@BOZBOZ @TURTONSOPHIE

13. BOZBOZ BUILDING BRAND MOMENTUM
Gaming company campaigns
using UGC are 20% more
influential
@BOZBOZ @TURTONSOPHIE

14. BOZBOZ BUILDING BRAND MOMENTUM
TAP INTO WHAT YOUR
AUDIENCE LOVES
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

15. BOZBOZ BUILDING BRAND MOMENTUM
USE THEIR PASSION AS
PART OF YOUR BRAND
DEVELOPMENT
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

16. BOZBOZ BUILDING BRAND MOMENTUM
GET THEM INVOLVED
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

17. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ
3. GET YOUR
AUDIENCE TO BE
YOUR
CONTENT CREATORS
@BOZBOZ @TURTONSOPHIE

18. BOZBOZ BUILDING BRAND MOMENTUM
#WEFILMAFRICA
@BOZBOZ @TURTONSOPHIE

19. BOZBOZ BUILDING BRAND MOMENTUM
Create opportunities for
engagement
@BOZBOZ @TURTONSOPHIE

20. BOZBOZ BUILDING BRAND MOMENTUM
Nike Campaign
Put your customers
centre stage
@BOZBOZ @TURTONSOPHIE

21. BOZBOZ BUILDING BRAND MOMENTUM
WHY IS UGC
SO
POWERFUL?
@BOZBOZ @TURTONSOPHIE

22. BOZBOZ BUILDING BRAND MOMENTUM
BECAUSE IT IS
CENTRED
AROUND YOU
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

23. BOZBOZ BUILDING BRAND MOMENTUM
75%
YEAR ON YEAR
INCREASE IN PINTEREST
PIN CREATION
65%
SNAPCHAT’S 100 MILLION
DAILY USERS ARE TAKING
PHOTOS AND CREATING
‘STORIES’ OF THEIR
LIVES
140%
INCREASE IN AIRBNB
REVIEWS OVER THE
PAST YEAR
@BOZBOZ @TURTONSOPHIE

24. BOZBOZ BUILDING BRAND MOMENTUM
LISTEN AND
RESPOND
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

25. BOZBOZ BUILDING BRAND MOMENTUM
BE AUTHENTIC
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

26. BOZBOZ BUILDING BRAND MOMENTUM
BE VISUAL
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

27. BOZBOZ BUILDING BRAND MOMENTUM
FOCUS ON
COMMUNITY
BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE

28. BOZBOZ BUILDING BRAND MOMENTUM
THANK YOU
SOPHIE TURTON
DIGITAL MARKETING MANAGER
@BOZBOZ @TURTONSOPHIE