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How brands can benefit from Super Bowl by using social media

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Study showing how small and medium businesses can use social media during Super Bowl game in order to raise their brand awareness and boost users’ engagement.

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HOW BRANDS CAN BENEFIT FROM SUPER BOWL by using social media Jan Zajac CEO, Sotrender @janekzajac
Super bowl phenomenoN 3rd most watched single game globally Last game watched by 111m Americans HUGE impact on marketing industry
SUPER BOWL & SOCIAL MEDIA almost everyone in the states watches super bowl social media concentrate on this topic great opportunity for raising brand awareness
It’s RISKY Social media will be cluttered Big companies also take part in the Super Bowl buzzing The effects may be unsatisfactory
BUT STILL IT’s WORTH TRYING
How to prepare for Super Bowl?

Think and take informed decisions
Think and take informed decisions Think how Super Bowl fits your marketing strategy
Start buzzing early on Think and take informed decisions Think how Super Bowl fits your marketing strategy
Think and take informed decisions Think how Super Bowl fits your marketing strategy Start buzzing early on Gather your forces
Think and take informed decisions Think how Super Bowl fits your marketing strategy Start buzzing early on Gather your forces Plan your content
Think and take informed decisions Think how Super Bowl fits your marketing strategy Start buzzing early on Gather your forces Plan your content Decide on a budget
TIPS & TRICKS

ACT ON TIME!
Watch the game carefully
Watch the halftime show* *mentioning artists & live updates can help PS. Katy Perry & Lenny Kravitz included this year
Engage in brand-to-brand interaction
Did you like this presentation? Full article available on our blog: http://bit.ly/1CfGAZh Please share it! Jan Zajac CEO, Sotrender @janekzajac

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