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Rolling
                                        Culture and
                                                             forecasts
                                        organization


Dynamic Management
                                                 Dynamic
                                                   Tekst
                                                Management
The SpareBank 1 group’s road to a new
corporate governance based on the
principles of Beyond Budgeting
                                                        Benchmarking
                                        Bonus and
                                                       and scorecards
                                        incentives
Sigurd Aune, CFO




                                                         BBRT, London
                                                         29 April 2009
Agenda


    1.Company presentation
    2. How we started
    3. Four implementation projects
      1. Rolling forecasts
      2. Benchmarking and scorecards
      3. Bonus and incentives
      4. Culture and organization
    4. What have we learned so far?
    5. Challenges ahead
    6. Contact information


2
SpareBank 1 Gruppen AS – the structure
                                              SpareBank 1
       SpareBank 1     SpareBank 1                                 Sparebanken        Samarbeidende
                                                                                                              LO
                                          Nord-Norge (19,89 %)
         SR-Bank          SMN                                        Hedmark       Sparebanker (19,89 %)    (9,29%)
         (19,89 %)       (19,89 %)                                  (11,14%)




                                           SpareBank 1 Gruppen AS

      SpareBank 1       SpareBank 1                  ODIN
          Oslo         Skadeforsikring            Forvaltning
                                                                          Alliance Co-operation Programme
        (100%)            (100%)                   (100%)



      SpareBank 1       SpareBank 1               SpareBank 1
      Boligkreditt      Medlemskort               Livsforsikring       Focus areas
                          (100%)                     (100%)
                                                                         – Brand
    EiendomsMegler 1
                                                                         – Technology
        BNbank
                                                                         – Competence
                            Argo                       First
                                                                         – Common processes and use of best practices
                          Securities                Securities
      (Bank owned
                           (75%)                                         – Purchasing
                                                     (24,5%)
       activities)
                                                                        Regional competence centers
                                                                         – Payment services: Trondheim
                        SpareBank 1
                                                                         – Credit: Stavanger
                       Gruppen Finans
                         Holding AS                                      – Training: Tromsø
                          (100%)



     SpareBank 1       Actor Fordrings-          SpareBank 1
      Factoring          forvaltning                 LTO
       (100%)              (100%)                  (100%)



                                               Verdigjenvinning
                                                   (100%)




3
The SpareBank 1 Alliance

     The SpareBank 1 Alliance, key figures (31.12.08)

    - 20 independent savings banks
        - Including 7 exchange listed primary capital
           certificate banks
    - Co-ownership of two commercial banks (BNbank and
      Bank 1 Oslo)
    – Total assets: ca NOK 583 billion (incl. BNbank)
    – 352 branches across Norway
    – 378 distribution offices
    – Total no. of employees: ca 6,300
    – Internet customers: ca 530,000

    SpareBank 1-banks:
    SpareBank 1 Nord-Norge, SpareBank 1 SMN, SpareBank 1 SR-Bank,
    Sparebanken Hedmark, SpareBank 1 Ringerike, Rygge-Vaaler
    Sparebank, SpareBank 1 Hallingdal, SpareBank 1 Buskerud-Vestfold,
    SpareBank 1 Gran, SpareBank 1 Gudbrandsdal, SpareBank 1 Jevnaker
    Lunner, SpareBank 1 Nordvest, Halden SpareBank 1, Sparebanken
    Telemark, Modum SpareBank 1, SpareBank 1 Lom og Skjåk, SpareBank 1
    Nøtterøy og Tønsberg, SpareBank 1 Volda Ørsta, SpareBank 1
    Hardanger, SpareBank 1 Kvinnherad, Bank 1 Oslo and BNbank.

    Product companies in SpareBank 1 Gruppen AS:
    SpareBank 1 Livsforsikring, SpareBank 1 Skadeforsikring, ODIN
    Forvaltning, Argo Securities (75%), First Securities (24,5 %),
    SpareBank 1 Gruppen Finans Holding – a holding company for a
    subgroup consisting of SpareBank 1 Factoring, Actor
    Fordringsforvaltning, SpareBank 1 LTO and Verdigjenvinning.

    Other enterprises owned by the SpareBank 1-banks:
    SpareBank 1 Boligkreditt, BNbank and EiendomsMegler 1.




4
The SpareBank 1 Alliance has a strong position in Norway
2008

                                Retail market – Number of customers *                                                                                                                                       Number of branches *
           2,50                                                                                                                                                  400
                      2,30
                                                                                                                                                                                   352
                                                                                                                                                                 350
                                          2,00
           2,00
                                                                                                                                                                 300


                                                                                                                                                                 250
           1,50
                                                                                                                                                                                                210
 Million




                                                                                                                                                                                                                189
                                                                                                                                                                 200

           1,00
                                                              0,85                                                                                               150
                                                                                   0,75                                                                                                                                       125

                                                                                                         0,55
                                                                                                                                                                 100
           0,50
                                                                                                                                                                                                                                                 55
                                                                                                                                                                                                                                                                  42
                                                                                                                              0,21                                     50
                                                                                                                                                                                                                                                                                      26
                                                                                                                                                 0,10

           0,00                                                                                                                                                        0
                    DnB NOR            SpareBank 1         Storebrand            Terra-Grp.            Nordea N.       Danske/Fokus      Handelsbanken
                                                                                                                                                                                SpareBank 1   DnB NOR        Terra-Grp.     Nordea N.       Danske/Fokus       Storebrand        Handelsbanken
                                                                                                                                              N.
                                                                                                                                                                                                                                                                                      N.


                                                              Market shares                                                                                                                             Total assets (NOK billion)
                                                                                                                                                                                      1832
25,0 %
                                                                                                                                                                       1800

                                                                                                       20,3 %                                                          1600
                                                                              19,4 %
20,0 %                                                                                                                                  19,1 %
                                                                                                                   17,5 %
                                                                                          17,4 %
                                                     17,3 %                                                                                                            1400
                  16,4 %
                                                                                                                               15,9 %
                                         15,4 %                15,4 %
                                                                                                                                           14,6 %                      1200
15,0 %                                                                                                                                              13,8 %
                              12,8 %                                                          12,6 %
                                                                                                                                                             NOK bn.

                                                                                                                      12,3 %
                     12,2 %                 12,0 %                   11,7 %                                                                                            1000
                           10,2 %                                                                  10,0 %                   10,0 %
                                                                         9,9 %
                                                  9,8 %                                                                                           9,8 %
10,0 %                                                                                                                                                                  800

                                                                                                                                                                                                      583
                                                                                                                                                                                                                      549
                                                                                                                                                                        600

 5,0 %                                                                                                                                                                                                                              382
                                                                                                                                                                        400
                                                                                                                                                                                                                                                      198              190                 172
                                                                                                                                                                        200
 0,0 %
                       2002                   2004                    2005                     2006                     2007                 2008                           0
                                                                                                                                                                                    DnB NOR    SpareBank 1      Nordea N.      Storebrand     Fokus Bank ***      Terra-Grp.**      Handelsbanken
                                                                                                                                                                                                                                                                                        N.***
                       Loans - retail market              Loans - corporate market                 P&C insurance               ODIN mutual funds

                  * Numbers as of 2007
                  ** Numbers as of 3Q 2008
                  *** Estimate based on average lending growth
5                 Sources: Accounting reports, Statistics Norway (SSB), Norwegian Financial Services Association (FNH), Norwegian Mutual Fund Association
                  (VFF).
The SpareBank 1 Alliance
    Strategic Platform

                       • Maximizing shareholder value and value created for the market regions
        Purpose

                           covered by the banks by maintaining a regional structure of independent
                           banks – through:




                                        Efficiency                               Local Market Focus
        Cornerstones




                       •                                            •
                           As a group, the banks seek to increase       Each bank continues to maintain its link
                           their efficiency as compared to              with its local community by:
                           competitors by:
                                                                           - Keeping its own name and legal
                              - Economies of scale                            identity
                              - Mutually increasing critical core          - Taking advantage of its proximity
                                competencies                                  to the local market
                              - Sharing development investments



                                  ALLIANCE PROGRAMME                         SEPARATE LEGAL IDENTITIES
                                                                             COMMON SUPERBRAND




6
Agenda


    1. Company presentation
    2.How we started
    3. Four implementation projects
      1. Rolling forecasts
      2. Benchmarking and scorecards
      3. Bonus and incentives
      4. Culture and organization
    4. What have we learned so far?
    5. Challenges ahead
    6. Contact information


7
Change starts at the top of the organization

                           • Eldar Mathisen was hired as new
                             CEO starting June 2007

                           • He was acquainted with many of
                             the Beyond Budgeting principles
                             from his experience at Sandsvær
                             Sparebank

                           • Group economy invited external
                             speakers to top management
                             meetings; including Lennart
                             Francke, Jan Bergstrand and
                             Bjarte Bogsnes

                           • Top management developed
                             interest in the Beyond Budgeting
                             principles

8
Analyzing the current situation
        - Project launched by top management

                                         • The trend had already been
                                           discovered – the budget was
                                           outdated by February
       1200


       1000


                                         • The project’s main purpose was to
       800

                                           investigate a more dynamic model
MNOK




       600

                                           for corporate governance
       400



                                         • It was important to see how
       200


                                           decisions could be made closer to
         0

                                           the customers
                 05




                 07
                  5




                  5




                  7




                  7
                  6
                05




                07
                05




                06

                06




                07
                  6
                05




                  6




                07
              r. 0




              r. 0
               .0




               .0
              l.0
               .0
               .0
             g.




             v.




             g.
             n.




             n.
             c.




             p.




             c.
         b.




             b.
            ct




            ct
            ay
            ar



           Ju
          Ap




          Ap
          Au




          No




          Au
          Ju




          Ju
          De




          Se




          De
       Fe




          Fe
          O




          O
          M

          M




               Budget   Pre-tax profit

                                         • How could we as an organization
                                           be more ambitious?




   9
Main conclusion




                    FORECAST
                                          • Universal tools, like the
                         (unbiased)
        GOAL                                budget, will never quite
         (desired
                                            cover the intended
          future)
                                            purposes satisfactory
                         BONUS
                          (incentive)

      RESOURCE
     ALLOCATION
        (best use of
      funds available)
                                        Budget




10
Convincing the board of directors
 - “By separating processes you’re letting go of illusive control and
 gain actual control and flexibility”
          ”Traditional”       Step 1 - Separate        Step 2 - Improve
          budget/plan

                                                   •   Front-loaded
                                                   •   Ambitious
                                   Goal
                                                   •   Relative if possible
         •Goal
                                                   •   Action-based
         •Forecast
                                                   •   Expected outcome – early warning
                                 Forecast
         •Resource                                 •   Both financial & non-financial
         allocation                                •   Limited detail


                                                   •   No pre-allocation
                                 Resource
                                                   •   Projects - decision gates & criteria
                                 allocation
                                                   •   Operations - relative KPIs etc.
                                                   •   Monitoring - intervention if needed only
       ”Same number –
                             ”Different numbers”
     conflicting purposes”


11
Informing the organization
 Implementing Dynamic Management is a big step and it will take time




                                        • Video presentation to be
                                          able to reach all employees

                                        • Use of social media to
                                          allow feedback from the
                                          organization

                                        • The most important
                                          message we have
                                          communicated is:


      “Continue to do what you’ve always done
      until you’re being told otherwise”

12
Agenda


 1. Company presentation
 2. How we started
 3.Four implementation projects
     1. Rolling forecasts
     2. Benchmarking and scorecards
     3. Bonus and incentives
     4. Culture and organization
 4. What have we learned so far?
 5. Challenges ahead
 6. Contact information


13
Rolling
                                          forecasts
                    Culture and
                    organization


Rolling forecasts
                             Dynamic
                               Tekst
Brutally honest             Management




                    Bonus and       Benchmarking
                    incentives     and scorecards
The budget column has not been replaced by
 rolling forecasts
                                                            Change     Year To    Change                  Change
                                                February   from last    Date     from YTD    Rolling     from last
     Figures in MNOK                              2009      month       2009        2008    12 months   12 months
     SpareBank 1 Livsforsikring
       Additional provisions recognised as
       income in consolidated accounts
     ODIN Forvaltning
     SpareBank 1 Skadeforsikring
     Bank 1 Oslo
     EiendomsMegler 1
     SpareBank 1 Medlemskort
     Argo Securities
     SpareBank 1 Gruppen Finans Holding
     Correction subsidiaries - pro forma IFRS
     Net result before tax from subsidiaries
     Total operating costs holding
     Net investment charges holding
     Gains from sale of companies holding
     Share of associated company
     Amortisation
     Pre-tax result
     Taxes
     Net result for the period
     Majority interest
     Minority interest




15
Rolling forecasts – process

     • Rolling 12 months forecast each quarter

     • Due to owners that still operate with a budget, the forecast
       made in October is 15 months


     Jan    Apr     Jul    Oct      Jan




16
A one way process



                                     3

                                     2

                                     1




• Quick build-up – bottom-up

• No immediate time to change, feedback, revision nor negotiation

• The manager is responsible for the forecast when it is sent up one level

• Forecasts should be built on information already available



17
How should we follow up on a forecast?

                                            Q4
                                     Q3
                             Q2
                     Q1
                                                              ∑ 12
                                           2009
                                    2009
                            2009
                    2009
     Q1 2009
                                                             months

                                                    Q1
                                             Q4
                                     Q3
                            Q2
                                                              ∑ 12
                                                   2010
                                            2009
                                    2009
                           2009
     Q2 2009                                                 months



 • The forecast created in Q2 2009 should be compared with the
   forecast created in Q1 2009

 • Why did the forecast change?
      – Why is the result different than what we predicted last quarter?
      – Have any of the assumptions changed?
      – What actions can we take – if any?



18
Action plans

 1. Does the forecast indicate that we will not reach our long-term goals?

 2. Analyze – can or should we take action?

 3. If so – what kind of action should we take?



         3a. Strategic decisions              3b. Continuous improvement


 –   Meet new competition               –   Reducing department costs
 –   Diversification                    –   Efficiency improvements
 –   Changes in company portfolio       –   Innovation
 –   Organization structure             –   Etc.
 –   Etc.



19
Rolling
                         Culture and
Benchmarking                                  forecasts
                         organization


and scorecards
                                  Dynamic
                                    Tekst
Daring to be ambitious           Management




                         Bonus and
                         incentives       Benchmarking
                                         and scorecards
League tables
                   F    A GD      Pts
 Man Utd           61 - 23   38   77
 Liverpool         66 - 26   40   74
                                        • How many football teams have a
 Chelsea           56 - 20   36   71
                                          budget for the number of goals
 Arsenal           60 - 32   28   65
                                          they will score in a given
 Aston Villa       50 - 44    6   55
                                          season?
 Everton           48 - 36   12   53
 Fulham            34 - 28    6   47
                                        • What action does a team falling
 West Ham Utd      38 - 38    0   45
                                          behind take?
 Manchester City   53 - 45   8    44
 Tottenham         41 - 41    0   44
                                        • How can you advance on the
 Wigan Athletic    31 - 38   -7   41
                                          table next year?
 Stoke City        33 - 49 -16    39
 Bolton            40 - 51 -11    38
                                        • A league table with competitors
 Portshouth        35 - 50 -15    37
                                          that are comparable will tell you
 Blackburn         37 - 55 -18    37
                                          about your company’s real
 Sunderland        31 - 46 -15    35
                                          performance
 Hull City         37 - 59 -22    34
 Middlesbrough     25 - 49 -24    31
 Newcastle         37 - 53 -16    30
 WBA               33 - 63 -30    28


21
Reaching your long-term goal

               TARGET
Q1                              •   If your long-term
                                    goal is to win your
                                    league, your short-
                                    term target is to
                                    score more goals
                                    than your opponent

                                •   There are a number
                                    of ways to reach
                                    your short-term
                                    target

                                •   It is therefore crucial
                                    to be able to make
                                    new plans when
                                    changes occur


22
Reaching your long-term goal

               TARGET
Q4                              •   If your long-term
                                    goal is to win your
                                    league, your short-
                                    term target is to
                                    score more goals
                                    than your opponent

                                •   There are a number
                                    of ways to reach
                                    your short-term
                                    target

                                •   It is therefore crucial
                                    to be able to make
                                    new plans when
                                    changes occur


23
From plenty of goals, targets and activities to
            few and ambitious goals


                           Kunden opplever trygghet, nærhet og en enklere hverdag.
                                                                                       3. God
                                                        1. Vekst i                 avkastning på
                       2. Vekst i andre                                                                              4. Redusert
                                                         balanse                    risikojustert
                           inntekter                                                                               kostnadsprosent
                                                                                  kapital (RORAC)
                                                                                                                                                             11. Engasjert og
                                                                                                                                                          interessert i kundens
                                                                                                                                                                  behov
        12. Profesjonell                  10. Vi snakker                                                                        7. Til å stole på
                                                                               13. Tar
          rådgivning                      samme språk                         relevante                       8.
                                                                                                                                                      9. Lokal
                                                                               initiativ              Tilgjengelighet i
                                                                                                                                                     engasjert
                                                                                                        alle kanaler


                                     “You can't see the
                                   quot;Vi ser ikke skogen for
                                                                                                                                                    støttespiller
                                                           6. Selge mer til
                             5. Flere kunder
                                                             hver kunde
                             (nye + beholde)


                                    forest for trærquot;
                                         bare the trees”
                                                                                            18. God samhandling                                             14. Økt
                              15. Flere
                                                                                              mellom enhetene                                            kundeaktivitet
                            medarbeidere i
                             salgsrettet
17. Vi har beste                                                                                                          16. Bedre innsikt i
                               arbeid
   prosesser                                                                                                              kundelønnsomhet

                                                                                                    20. Tydelige
                                                    19. Frigjort tid til
                                                                                                       krav til
                                                     kundearbeid
                                                                                                    rådgivere og
                                                                                                       ledere
                                                                              Nær og dyktig
                                  21. Yter det ”lille                        23. Økt
                                                                                                                                25. Lederne er
                                       ekstra”                         kundeorientering                                                                       22. Tar ansvar
                                                                                                                                gode forbilder
                                                                        i støtte og linje                                                                      for helheten
    26. Engasjerte
                                                √
                                                                                                        24. Mer
   og læringsvillige                                           OK
                                                                                                    kremmerånd/salgs
    medarbeidere
                                                                                                         kultur
                                                               Må følges opp

                                                               Må handles/besluttes




      24
Breaking down a long-term goal


                                                                         The most
                                                                                                                                                                           GOAL
                                                                      successful bank



             Greatest
                                                                                                                                                                           TARGET
                                                                   Return on equity                                        Largest growth in
          improvement in
                                                                   close to average                                       loans and deposits
         cost/income ratio


                                                                                                                                League table
                                                                       League table
              League table                                                                                                                                                 CHECK
                                                                                                                                 2004    2005    2006    2007 Snitt
               2004    2005    2006    2007 Snitt                       2004    2005    2006    2007 Snitt
                                                                                                                  Bank 1 Oslo        0    14,4    13,6      18      11,5
Bank 1 Oslo     68,9    74,5    59,9   73,4       69,2   Bank 1 Oslo      7,7    15,3    16,8     8,0      11,9
                                                                                                                  Hedmark        10,1     14,1    13,9     7,9      11,5
                                                                                                            9,5
Hedmark        52,2       49   54,3      56       52,9   Hedmark          9,6    10,3     8,9     9,3
                                                                                                                  Møre             5,4    10,5    14,8    13,9      11,2
                                                         Møre            11,8    13,8    13,5    15,3      13,6
Møre             47     50,4   51,3    48,3       49,3
                                                                                                                  Sør             10,1    12,4   16,8      17       14,1
                                                         Sør             12,2    12,2    10,8    11,0      11,6
Sør            53,3     53,2   54,7    51,6       53,2
                                                                                                                  Øst              4,7     8,9    16,3    10,9      10,2
                                                                                                           15,5
                                                         Øst            17,2     24,7     7,0    13,2
                                                  55,6
Øst            46,6    57,1    67,8    50,8
                                                                                                                  Pluss           16,7    17,4    17,6    16,7      17,1
                                                                                                           11,7
                                                         Pluss           10,5    11,4    13,1    12,0
                                                  42,1
Pluss            46     43,3    39,3   39,7
                                                                                                                  Sogn & Fj.       9,4   11,7    15,1     25,8      15,5
                                                         Sogn & Fj.      11,5    11,3    11,2    12,8      11,7
                                                  53,9
Sogn & Fj.      52,9    56,1   56,5    50,1
                                                                                                                  Vestfold        17,7    13,9    11,4    11,3      13,6
                                                         Vestfold        12,1    14,2    12,6    11,1      12,5
                                                  54,7
Vestfold       54,1     53,5   55,8    55,2
                                                                                                                  Sandsvær         7,2    28,2    16,7     1,7      13,5
                                                                                                           12,6
                                                         Sandsvær        13,6    15,8    10,5    10,4
                                                  53,8
Sandsvær       55,2    54,7    52,2    53,2
                                                                                                                  Snitt            9,0    14,6    15,1    13,7
                                                         Snitt           12,3    14,2    10,9    11,9
Snitt          52,9     54,6   54,6    53,1

                                                                                                                  SR-bank        11,8    13,7    25,4    13,4      16,1
                                                         SR-bank        19,5    25,5    22,6    16,1      20,9
SR-bank        47,8    45,7    49,9     53       49,1
                                                                                                                  Midt-Norge      5,3    33,4    16,8    11,4      16,7
                                                         Midt-Norge     18,8    22,9    23,6    15,8      20,3
Midt-Norge     48,5    50,1    49,7    52,2      50,1
                                                         Nord-Norge     14,8    20,2    22,8    14,6      18,1    Nord-Norge      3,3     9,9     11        8       8,1
Nord-Norge     52,9    51,6    49,2    55,2      52,2




25
Rolling
                              Culture and
                                                      forecasts
                              organization


Bonus and incentives
                                          Dynamic
                                            Tekst
Linked to ambitious goals                Management

and league tables
                                               Benchmarking
                            Bonus and
                                              and scorecards
                            incentives
New bonus and incentive program
 - Fixed maximum amount to all employees



 Group level:                               Maximum

 • Profit sharing
 • Based on a certain return on equity     NOK 16,000


 Company level:

 • Relative performance
 • Position in league of ambitious goals   NOK 34,000

 Maximum amount                            NOK 50,000




27
Relative performance:
       Avoiding negotiation of short-term fixed targets and
       dysfunctional behavior to meet the numbers


                                                                                                                                                                                • Bonus is dependent on
   Example:
                                                                                                                                                                                  relative performance in
                                                                                                                                                                                  league tables
                                                                       The most
                                                                                                                                                                       GOAL
                                                                    successful bank




                                                                                                                                                                                • The league tables are
             Greatest
                                                                                                                                                                      TARGET
                                                                 Return on equity                                        Largest growth in
          improvement in
                                                                 close to average                                       loans and deposits
         cost/income ratio
                                                                                                                                                                                  connected to the long-
                                                                                                                                                                                  term goals to avoid
                                                                                                                              League table
                                                                     League table
              League table                                                                                                                                            CHECK
                                                                                                                               2004   2005   2006   2007 Snitt
               2004   2005   2006    2007 Snitt                       2004    2005    2006    2007 Snitt
                                                                                                                                                               11,5
                                                                                                                Bank 1 Oslo       0   14,4   13,6      18
                                                69,2                                                     11,9
Bank 1 Oslo    68,9   74,5   59,9     73,4             Bank 1 Oslo      7,7   15,3    16,8      8,0
                                                                                                                                                               11,5
                                                                                                                Hedmark        10,1   14,1   13,9     7,9
                                                52,9                                                      9,5
Hedmark        52,2     49   54,3       56             Hedmark          9,6   10,3      8,9     9,3



                                                                                                                                                                                  short-term focus
                                                                                                                                                               11,2
                                                                                                                Møre            5,4   10,5   14,8   13,9
                                                                                                         13,6
                                                49,3   Møre            11,8    13,8    13,5    15,3
Møre             47   50,4   51,3     48,3
                                                                                                                                                               14,1
                                                                                                         11,6   Sør            10,1   12,4   16,8      17
                                                53,2   Sør             12,2    12,2    10,8    11,0
Sør            53,3   53,2   54,7     51,6
                                                                                                                Øst             4,7    8,9   16,3   10,9       10,2
                                                                                                         15,5
                                                55,6   Øst            17,2    24,7      7,0    13,2
Øst            46,6   57,1   67,8     50,8
                                                                                                                                                               17,1
                                                                                                         11,7   Pluss          16,7   17,4   17,6   16,7
                                                42,1   Pluss          10,5     11,4    13,1    12,0
Pluss            46   43,3    39,3    39,7
                                                                                                                Sogn & Fj.      9,4   11,7   15,1    25,8      15,5
                                                                                                         11,7
                                                53,9   Sogn & Fj.      11,5    11,3    11,2    12,8
Sogn & Fj.     52,9   56,1    56,5    50,1
                                                                                                                                                               13,6
                                                                                                         12,5   Vestfold       17,7   13,9   11,4   11,3
                                                       Vestfold        12,1    14,2    12,6    11,1
                                                54,7
Vestfold       54,1   53,5    55,8    55,2
                                                                                                         12,6                                                  13,5
                                                       Sandsvær       13,6     15,8    10,5    10,4             Sandsvær        7,2   28,2   16,7     1,7
                                                53,8
Sandsvær       55,2   54,7   52,2     53,2
                                                                                                                Snitt           9,0   14,6   15,1   13,7
                                                       Snitt           12,3    14,2    10,9    11,9
Snitt          52,9   54,6   54,6     53,1

                                                       SR-bank        19,5    25,5    22,6    16,1      20,9    SR-bank        11,8   13,7   25,4   13,4      16,1
SR-bank        47,8   45,7   49,9      53      49,1




                                                                                                                                                                                • The target connected to
                                                       Midt-Norge     18,8    22,9    23,6    15,8      20,3    Midt-Norge      5,3   33,4   16,8   11,4      16,7
Midt-Norge     48,5   50,1   49,7    52,2      50,1
                                                       Nord-Norge     14,8    20,2    22,8    14,6      18,1    Nord-Norge      3,3    9,9     11      8       8,1
Nord-Norge     52,9   51,6   49,2    55,2      52,2



                                                                                                                                                                      AVERAGE
                                                                                                                                                                                  the ambitious goal may
                                                                                                                                                                                  change if necessary in
                                                                       60 %                                                                                            77 %
                                                                                                                                 95 %
                75 %

                                                                                                                                                                                  order to be the most
                                                                                                                                                                                  successful bank
    Bonus: 34,000 * 77 % = 26,000



 28
Culture and
                                                    Rolling
                          organization
Culture and                                       forecasts


organization
                                      Dynamic
                                        Tekst
The only implementation              Management

project still active
                                           Benchmarking
                            Bonus and
                                          and scorecards
                            incentives
The devolved leadership principles of Beyond
 Budgeting as a starting point

1. Customers        Focus everyone on their customers, not on hierarchical
                    relationships

2. Organization     Organize as a lean network of accounting teams, not as
                    centralized functions

3. Autonomy         Give teams the freedom and capability to act; don’t micro-
                    manage them

4. Responsibility   Create a high responsibility culture at every level, not just at the
                    top

5. Transparency     Promote open information for self management; don’t restrict it
                    hierarchically

6. Governance       Adopt a few clear values, goals and boundaries, not detailed
                    regulations



30
New management policy = three words




      Responsibility

       Involvement


     Business insight



31
Business insight

                         • Strategic information should be transparent

                         • Emphasis on developing skills

                         • Stimulate knowledge and understanding of
                           business models, competitive conditions,
                           value drivers, etc.

                      • Discussion of strategic questions on lower
       Responsibility   management levels


        Involvement


      Business insight



32
Involvement



                        •   Involve middle management and other
                            employees in decision-making processes

                        •   Employees should be involved on higher
                            levels in the organization


      Responsibility

       Involvement


     Business insight



33
Responsibility

                      •   Delegate responsibility to employees

                      •   Processes for authorization and freedom of
                          action must be developed as a foundation

                      •   When you have the business insight,
                          involvement and responsibility should come
                          naturally

       Responsibility

        Involvement


      Business insight



34
Agenda


 1. Company presentation
 2. How we started
 3. Four implementation projects
     1. Rolling forecasts
     2. Benchmarking and scorecards
     3. Bonus and incentives
     4. Culture and organization
 4.What have we learned so far?
 5. Challenges ahead
 6. Contact information


35
Some lessons we have learned

 1. Top management involvement is crucial

 2. External speakers are great motivators

 3. Look for best practice companies in all business sectors, not just
    your own

 4. You don’t need to buy a new business intelligence system before you
    start

 5. Communication: “Continue to do what you’ve always done until
    you’re being told otherwise”

 6. Implementation projects have final dates



36
Agenda


 1. Company presentation
 2. How we started
 3. Four implementation projects
     1. Rolling forecasts
     2. Benchmarking and scorecards
     3. Bonus and incentives
     4. Culture and organization
 4. What have we learned so far?
 5.Challenges ahead
 6. Contact information


37
How can we create a uniform corporate
               governance?
                                                                                                                                                                                   Action plans
       How should we follow up on a forecast?

                                                                                                                                                                                   1. Does the forecast indicate that we will not reach our long-term goals?
                                                                                                                  Q4
                                                                                                Q3
                                                                           Q2
                                                        Q1
                                                                                                                                                             ∑ 12
                                                                                               2009              2009
                                                                          2009
                                                       2009
               Q1 2009
                                                                                                                                                            months
                                                                                                                                                                                   2. Analyze – can or should we take action?

                                                                                                                  Q4                 Q1
                                                                                                Q3
                                                                         Q2                                                                                                        3. If so – what kind of action should we take?
                                                                                                                                                             ∑ 12
                                                                                                                                    2010
                                                                                                                 2009
                                                                                               2009
                                                                        2009
               Q2 2009                                                                                                                                      months


                                                                                                                                                                                           3a. Strategic decisions              3b. Continuous improvement
       • The forecast created in Q2 2009 should be compared with the
         forecast created in Q1 2009
                                                                                                                                                                                   –   Meet new competition               –   Reducing department costs
                                                                                                                                                                                   –   Diversification                    –   Efficiency improvements
       • Why did the forecast change?                                                                                                                                              –   Changes in company portfolio       –   Innovation
                  – Why is the result different than what we predicted last quarter?                                                                                               –   Organization structure             –   Etc.
                  – Have any of the assumptions changed?                                                                                                                           –   Etc.
                  – What actions can we take – if none?




                                                                                                                                                                                   New management policy = three words



                                                                         The most
                                                                                                                                                                          GOAL
                                                                      successful bank



             Greatest
                                                                                                                                                                          TARGET
                                                                   Return on equity                                        Largest growth in
          improvement in
                                                                   close to average                                       loans and deposits
         cost/income ratio
                                                                                                                                                                                            Responsibility
                                                                                                                                League table
                                                                       League table
              League table                                                                                                                                                CHECK
                                                                                                                                                                                             Involvement
                                                                                                                                 2004    2005    2006   2007 Snitt
               2004    2005   2006   2007 Snitt                         2004    2005   2006    2007 Snitt
                                                                                                                                                                   11,5
                                                69,2                                                      11,9
                                                         Bank 1 Oslo      7,7   15,3    16,8     8,0              Bank 1 Oslo        0    14,4   13,6      18
Bank 1 Oslo     68,9   74,5   59,9   73,4
                                                                                                                                                                   11,5
                                                52,9                                                       9,5    Hedmark         10,1    14,1   13,9     7,9
Hedmark        52,2      49   54,3     56                Hedmark          9,6   10,3     8,9     9,3
                                                                                                          13,6                                                     11,2
                                                49,3                                                              Møre             5,4    10,5   14,8   13,9
Møre             47    50,4   51,3   48,3                Møre           11,8    13,8    13,5   15,3
                                                                                                                                                                   14,1
                                                                                                          11,6
                                                53,2     Sør             12,2   12,2    10,8    11,0              Sør             10,1    12,4   16,8      17
Sør            53,3    53,2   54,7   51,6
                                                                                                                                                                   10,2
                                                55,6                                                      15,5    Øst              4,7     8,9   16,3   10,9
                                                         Øst             17,2   24,7     7,0   13,2
Øst             46,6   57,1   67,8   50,8
                                                                                                          11,7                                                     17,1
                                                42,1                                                              Pluss          16,7     17,4   17,6   16,7
Pluss            46    43,3   39,3   39,7                Pluss           10,5   11,4    13,1   12,0
                                                                                                          11,7                                                     15,5
                                                53,9     Sogn & Fj.     11,5    11,3    11,2   12,8               Sogn & Fj.       9,4    11,7   15,1   25,8
Sogn & Fj.     52,9    56,1   56,5   50,1

                                                                                                                                                                                          Business insight
                                                                                                                                                                   13,6
                                                                                                          12,5    Vestfold       17,7     13,9   11,4   11,3
                                                54,7     Vestfold       12,1    14,2    12,6   11,1
Vestfold       54,1    53,5   55,8   55,2
                                                                                                          12,6                                                     13,5
                                                                                                                  Sandsvær         7,2    28,2   16,7     1,7
                                                53,8     Sandsvær       13,6    15,8    10,5   10,4
Sandsvær       55,2    54,7   52,2   53,2
                                                         Snitt           12,3   14,2    10,9    11,9              Snitt            9,0    14,6   15,1   13,7
Snitt          52,9    54,6   54,6   53,1

                                                                                                                  SR-bank        11,8    13,7    25,4   13,4      16,1
                                                         SR-bank        19,5    25,5   22,6    16,1      20,9
SR-bank        47,8    45,7   49,9    53       49,1
                                                         Midt-Norge     18,8    22,9   23,6    15,8      20,3     Midt-Norge      5,3    33,4    16,8   11,4      16,7
Midt-Norge     48,5    50,1   49,7   52,2      50,1
                                                         Nord-Norge     14,8    20,2   22,8    14,6      18,1     Nord-Norge      3,3     9,9     11       8       8,1
Nord-Norge     52,9    51,6   49,2   55,2      52,2




       38
The Balanced Scorecard
 - Do we need it?


                          • Does it add value?

                          • If so, which parameters
                            should we focus on?
                             – Only value drivers?
                             – Critical result indicators?

                          • What should replace the old
                            budget and fixed targets?

                          • Should we combine it with
                            league tables?

                          • What about staff functions?




39
The financial crisis
                  Index showing the value of subprime mortgages
                                                                                 • A cost reduction program has
                                                                                   been initiated by our owners

                                                                                 • How can such a central initiative
Index




                                                                                   be combined with delegation of
                                                                                   responsibility?

                                                                                 • Will it undermine our new
                                                                                   corporate governance?
                  Delinquency rates, all banks, real estate loans, residential                             World, Standard & Poors 1200, Index, Market Cap, USD




                                                                                 USD (thousand billions)




                                                                                                                                                                  thousand billions
        Percent




40
Our ownership structure, the SpareBank 1
 Alliance, presents an extra challenge

                                                                                                                      • Some owners budget while
SpareBank 1 Gruppen AS – the structure
                                                                                                                        others operate with rolling
                                            SpareBank 1
       SpareBank 1   SpareBank 1                                 Sparebanken        Samarbeidende
                                                                                                            LO
                                        Nord-Norge (19,89 %)
         SR-Bank        SMN                                        Hedmark       Sparebanker (19,89 %)    (9,29%)
        (19,89 %)      (19,89 %)                                  (11,14%)



                                                                                                                        forecasts
                                         SpareBank 1 Gruppen AS


                                                                                                                      • They are used to the illusive
     SpareBank 1      SpareBank 1                  ODIN
         Oslo        Skadeforsikring            Forvaltning
                                                                        Alliance Co-operation Programme
       (100%)           (100%)                   (100%)



                                                                                                                        control that the budget has
     SpareBank 1      SpareBank 1               SpareBank 1



                                                                                                                        represented, when following
     Boligkreditt     Medlemskort               Livsforsikring       Focus areas
                        (100%)                     (100%)
                                                                       – Brand
 EiendomsMegler 1
                                                                       – Technology
       BNbank
                                                                       – Competence

                                                                                                                        up on SpareBank 1 Gruppen’s
                          Argo                       First
                                                                       – Common processes and use of best practices
                        Securities                Securities
     (Bank owned
                         (75%)                                         – Purchasing
                                                   (24,5%)
      activities)
                                                                      Regional competence centers


                                                                                                                        results
                                                                       – Payment services: Trondheim
                      SpareBank 1
                                                                       – Credit: Stavanger
                     Gruppen Finans
                       Holding AS                                      – Training: Tromsø
                        (100%)



     SpareBank 1     Actor Fordrings-          SpareBank 1



                                                                                                                      • For the several product
      Factoring        forvaltning                 LTO
       (100%)            (100%)                  (100%)




                                                                                                                        companies, it is difficult to find
                                             Verdigjenvinning
                                                 (100%)




                                                                                                                        relative targets and league
                                                                                                                        tables



41
quot;....a continuous journey of learning and adaptionquot;
                                    Jeremy Hope et.al, BBRT




42
Agenda


 1. Company presentation
 2. How we started
 3. Four implementation projects
     1. Rolling forecasts
     2. Benchmarking and scorecards
     3. Bonus and incentives
     4. Culture and organization
 4. What have we learned so far?
 5. Challenges ahead
 6.Contact information


43
Embed or share this presentation




                        Contact information:

                         Dynamisk.Styring@SpareBank1.no


                        Visit us at:

                          www.sparebank1gruppen.no
                          www.slideshare.net/SpareBank1
                          www.flickr.com/photos/sparebank1
                          www.youtube.com/user/Sparebank1Norge
                          http://pengeroglivet.blogs.com




44

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Presentation and case on Beyond Budgeting in London April 29th 2009 by Sigurd Aune CFO SpareBank 1 Gruppen

  • 1. Rolling Culture and forecasts organization Dynamic Management Dynamic Tekst Management The SpareBank 1 group’s road to a new corporate governance based on the principles of Beyond Budgeting Benchmarking Bonus and and scorecards incentives Sigurd Aune, CFO BBRT, London 29 April 2009
  • 2. Agenda 1.Company presentation 2. How we started 3. Four implementation projects 1. Rolling forecasts 2. Benchmarking and scorecards 3. Bonus and incentives 4. Culture and organization 4. What have we learned so far? 5. Challenges ahead 6. Contact information 2
  • 3. SpareBank 1 Gruppen AS – the structure SpareBank 1 SpareBank 1 SpareBank 1 Sparebanken Samarbeidende LO Nord-Norge (19,89 %) SR-Bank SMN Hedmark Sparebanker (19,89 %) (9,29%) (19,89 %) (19,89 %) (11,14%) SpareBank 1 Gruppen AS SpareBank 1 SpareBank 1 ODIN Oslo Skadeforsikring Forvaltning Alliance Co-operation Programme (100%) (100%) (100%) SpareBank 1 SpareBank 1 SpareBank 1 Boligkreditt Medlemskort Livsforsikring Focus areas (100%) (100%) – Brand EiendomsMegler 1 – Technology BNbank – Competence Argo First – Common processes and use of best practices Securities Securities (Bank owned (75%) – Purchasing (24,5%) activities) Regional competence centers – Payment services: Trondheim SpareBank 1 – Credit: Stavanger Gruppen Finans Holding AS – Training: Tromsø (100%) SpareBank 1 Actor Fordrings- SpareBank 1 Factoring forvaltning LTO (100%) (100%) (100%) Verdigjenvinning (100%) 3
  • 4. The SpareBank 1 Alliance The SpareBank 1 Alliance, key figures (31.12.08) - 20 independent savings banks - Including 7 exchange listed primary capital certificate banks - Co-ownership of two commercial banks (BNbank and Bank 1 Oslo) – Total assets: ca NOK 583 billion (incl. BNbank) – 352 branches across Norway – 378 distribution offices – Total no. of employees: ca 6,300 – Internet customers: ca 530,000 SpareBank 1-banks: SpareBank 1 Nord-Norge, SpareBank 1 SMN, SpareBank 1 SR-Bank, Sparebanken Hedmark, SpareBank 1 Ringerike, Rygge-Vaaler Sparebank, SpareBank 1 Hallingdal, SpareBank 1 Buskerud-Vestfold, SpareBank 1 Gran, SpareBank 1 Gudbrandsdal, SpareBank 1 Jevnaker Lunner, SpareBank 1 Nordvest, Halden SpareBank 1, Sparebanken Telemark, Modum SpareBank 1, SpareBank 1 Lom og Skjåk, SpareBank 1 Nøtterøy og Tønsberg, SpareBank 1 Volda Ørsta, SpareBank 1 Hardanger, SpareBank 1 Kvinnherad, Bank 1 Oslo and BNbank. Product companies in SpareBank 1 Gruppen AS: SpareBank 1 Livsforsikring, SpareBank 1 Skadeforsikring, ODIN Forvaltning, Argo Securities (75%), First Securities (24,5 %), SpareBank 1 Gruppen Finans Holding – a holding company for a subgroup consisting of SpareBank 1 Factoring, Actor Fordringsforvaltning, SpareBank 1 LTO and Verdigjenvinning. Other enterprises owned by the SpareBank 1-banks: SpareBank 1 Boligkreditt, BNbank and EiendomsMegler 1. 4
  • 5. The SpareBank 1 Alliance has a strong position in Norway 2008 Retail market – Number of customers * Number of branches * 2,50 400 2,30 352 350 2,00 2,00 300 250 1,50 210 Million 189 200 1,00 0,85 150 0,75 125 0,55 100 0,50 55 42 0,21 50 26 0,10 0,00 0 DnB NOR SpareBank 1 Storebrand Terra-Grp. Nordea N. Danske/Fokus Handelsbanken SpareBank 1 DnB NOR Terra-Grp. Nordea N. Danske/Fokus Storebrand Handelsbanken N. N. Market shares Total assets (NOK billion) 1832 25,0 % 1800 20,3 % 1600 19,4 % 20,0 % 19,1 % 17,5 % 17,4 % 17,3 % 1400 16,4 % 15,9 % 15,4 % 15,4 % 14,6 % 1200 15,0 % 13,8 % 12,8 % 12,6 % NOK bn. 12,3 % 12,2 % 12,0 % 11,7 % 1000 10,2 % 10,0 % 10,0 % 9,9 % 9,8 % 9,8 % 10,0 % 800 583 549 600 5,0 % 382 400 198 190 172 200 0,0 % 2002 2004 2005 2006 2007 2008 0 DnB NOR SpareBank 1 Nordea N. Storebrand Fokus Bank *** Terra-Grp.** Handelsbanken N.*** Loans - retail market Loans - corporate market P&C insurance ODIN mutual funds * Numbers as of 2007 ** Numbers as of 3Q 2008 *** Estimate based on average lending growth 5 Sources: Accounting reports, Statistics Norway (SSB), Norwegian Financial Services Association (FNH), Norwegian Mutual Fund Association (VFF).
  • 6. The SpareBank 1 Alliance Strategic Platform • Maximizing shareholder value and value created for the market regions Purpose covered by the banks by maintaining a regional structure of independent banks – through: Efficiency Local Market Focus Cornerstones • • As a group, the banks seek to increase Each bank continues to maintain its link their efficiency as compared to with its local community by: competitors by: - Keeping its own name and legal - Economies of scale identity - Mutually increasing critical core - Taking advantage of its proximity competencies to the local market - Sharing development investments ALLIANCE PROGRAMME SEPARATE LEGAL IDENTITIES COMMON SUPERBRAND 6
  • 7. Agenda 1. Company presentation 2.How we started 3. Four implementation projects 1. Rolling forecasts 2. Benchmarking and scorecards 3. Bonus and incentives 4. Culture and organization 4. What have we learned so far? 5. Challenges ahead 6. Contact information 7
  • 8. Change starts at the top of the organization • Eldar Mathisen was hired as new CEO starting June 2007 • He was acquainted with many of the Beyond Budgeting principles from his experience at Sandsvær Sparebank • Group economy invited external speakers to top management meetings; including Lennart Francke, Jan Bergstrand and Bjarte Bogsnes • Top management developed interest in the Beyond Budgeting principles 8
  • 9. Analyzing the current situation - Project launched by top management • The trend had already been discovered – the budget was outdated by February 1200 1000 • The project’s main purpose was to 800 investigate a more dynamic model MNOK 600 for corporate governance 400 • It was important to see how 200 decisions could be made closer to 0 the customers 05 07 5 5 7 7 6 05 07 05 06 06 07 6 05 6 07 r. 0 r. 0 .0 .0 l.0 .0 .0 g. v. g. n. n. c. p. c. b. b. ct ct ay ar Ju Ap Ap Au No Au Ju Ju De Se De Fe Fe O O M M Budget Pre-tax profit • How could we as an organization be more ambitious? 9
  • 10. Main conclusion FORECAST • Universal tools, like the (unbiased) GOAL budget, will never quite (desired cover the intended future) purposes satisfactory BONUS (incentive) RESOURCE ALLOCATION (best use of funds available) Budget 10
  • 11. Convincing the board of directors - “By separating processes you’re letting go of illusive control and gain actual control and flexibility” ”Traditional” Step 1 - Separate Step 2 - Improve budget/plan • Front-loaded • Ambitious Goal • Relative if possible •Goal • Action-based •Forecast • Expected outcome – early warning Forecast •Resource • Both financial & non-financial allocation • Limited detail • No pre-allocation Resource • Projects - decision gates & criteria allocation • Operations - relative KPIs etc. • Monitoring - intervention if needed only ”Same number – ”Different numbers” conflicting purposes” 11
  • 12. Informing the organization Implementing Dynamic Management is a big step and it will take time • Video presentation to be able to reach all employees • Use of social media to allow feedback from the organization • The most important message we have communicated is: “Continue to do what you’ve always done until you’re being told otherwise” 12
  • 13. Agenda 1. Company presentation 2. How we started 3.Four implementation projects 1. Rolling forecasts 2. Benchmarking and scorecards 3. Bonus and incentives 4. Culture and organization 4. What have we learned so far? 5. Challenges ahead 6. Contact information 13
  • 14. Rolling forecasts Culture and organization Rolling forecasts Dynamic Tekst Brutally honest Management Bonus and Benchmarking incentives and scorecards
  • 15. The budget column has not been replaced by rolling forecasts Change Year To Change Change February from last Date from YTD Rolling from last Figures in MNOK 2009 month 2009 2008 12 months 12 months SpareBank 1 Livsforsikring Additional provisions recognised as income in consolidated accounts ODIN Forvaltning SpareBank 1 Skadeforsikring Bank 1 Oslo EiendomsMegler 1 SpareBank 1 Medlemskort Argo Securities SpareBank 1 Gruppen Finans Holding Correction subsidiaries - pro forma IFRS Net result before tax from subsidiaries Total operating costs holding Net investment charges holding Gains from sale of companies holding Share of associated company Amortisation Pre-tax result Taxes Net result for the period Majority interest Minority interest 15
  • 16. Rolling forecasts – process • Rolling 12 months forecast each quarter • Due to owners that still operate with a budget, the forecast made in October is 15 months Jan Apr Jul Oct Jan 16
  • 17. A one way process 3 2 1 • Quick build-up – bottom-up • No immediate time to change, feedback, revision nor negotiation • The manager is responsible for the forecast when it is sent up one level • Forecasts should be built on information already available 17
  • 18. How should we follow up on a forecast? Q4 Q3 Q2 Q1 ∑ 12 2009 2009 2009 2009 Q1 2009 months Q1 Q4 Q3 Q2 ∑ 12 2010 2009 2009 2009 Q2 2009 months • The forecast created in Q2 2009 should be compared with the forecast created in Q1 2009 • Why did the forecast change? – Why is the result different than what we predicted last quarter? – Have any of the assumptions changed? – What actions can we take – if any? 18
  • 19. Action plans 1. Does the forecast indicate that we will not reach our long-term goals? 2. Analyze – can or should we take action? 3. If so – what kind of action should we take? 3a. Strategic decisions 3b. Continuous improvement – Meet new competition – Reducing department costs – Diversification – Efficiency improvements – Changes in company portfolio – Innovation – Organization structure – Etc. – Etc. 19
  • 20. Rolling Culture and Benchmarking forecasts organization and scorecards Dynamic Tekst Daring to be ambitious Management Bonus and incentives Benchmarking and scorecards
  • 21. League tables F A GD Pts Man Utd 61 - 23 38 77 Liverpool 66 - 26 40 74 • How many football teams have a Chelsea 56 - 20 36 71 budget for the number of goals Arsenal 60 - 32 28 65 they will score in a given Aston Villa 50 - 44 6 55 season? Everton 48 - 36 12 53 Fulham 34 - 28 6 47 • What action does a team falling West Ham Utd 38 - 38 0 45 behind take? Manchester City 53 - 45 8 44 Tottenham 41 - 41 0 44 • How can you advance on the Wigan Athletic 31 - 38 -7 41 table next year? Stoke City 33 - 49 -16 39 Bolton 40 - 51 -11 38 • A league table with competitors Portshouth 35 - 50 -15 37 that are comparable will tell you Blackburn 37 - 55 -18 37 about your company’s real Sunderland 31 - 46 -15 35 performance Hull City 37 - 59 -22 34 Middlesbrough 25 - 49 -24 31 Newcastle 37 - 53 -16 30 WBA 33 - 63 -30 28 21
  • 22. Reaching your long-term goal TARGET Q1 • If your long-term goal is to win your league, your short- term target is to score more goals than your opponent • There are a number of ways to reach your short-term target • It is therefore crucial to be able to make new plans when changes occur 22
  • 23. Reaching your long-term goal TARGET Q4 • If your long-term goal is to win your league, your short- term target is to score more goals than your opponent • There are a number of ways to reach your short-term target • It is therefore crucial to be able to make new plans when changes occur 23
  • 24. From plenty of goals, targets and activities to few and ambitious goals Kunden opplever trygghet, nærhet og en enklere hverdag. 3. God 1. Vekst i avkastning på 2. Vekst i andre 4. Redusert balanse risikojustert inntekter kostnadsprosent kapital (RORAC) 11. Engasjert og interessert i kundens behov 12. Profesjonell 10. Vi snakker 7. Til å stole på 13. Tar rådgivning samme språk relevante 8. 9. Lokal initiativ Tilgjengelighet i engasjert alle kanaler “You can't see the quot;Vi ser ikke skogen for støttespiller 6. Selge mer til 5. Flere kunder hver kunde (nye + beholde) forest for trærquot; bare the trees” 18. God samhandling 14. Økt 15. Flere mellom enhetene kundeaktivitet medarbeidere i salgsrettet 17. Vi har beste 16. Bedre innsikt i arbeid prosesser kundelønnsomhet 20. Tydelige 19. Frigjort tid til krav til kundearbeid rådgivere og ledere Nær og dyktig 21. Yter det ”lille 23. Økt 25. Lederne er ekstra” kundeorientering 22. Tar ansvar gode forbilder i støtte og linje for helheten 26. Engasjerte √ 24. Mer og læringsvillige OK kremmerånd/salgs medarbeidere kultur Må følges opp Må handles/besluttes 24
  • 25. Breaking down a long-term goal The most GOAL successful bank Greatest TARGET Return on equity Largest growth in improvement in close to average loans and deposits cost/income ratio League table League table League table CHECK 2004 2005 2006 2007 Snitt 2004 2005 2006 2007 Snitt 2004 2005 2006 2007 Snitt Bank 1 Oslo 0 14,4 13,6 18 11,5 Bank 1 Oslo 68,9 74,5 59,9 73,4 69,2 Bank 1 Oslo 7,7 15,3 16,8 8,0 11,9 Hedmark 10,1 14,1 13,9 7,9 11,5 9,5 Hedmark 52,2 49 54,3 56 52,9 Hedmark 9,6 10,3 8,9 9,3 Møre 5,4 10,5 14,8 13,9 11,2 Møre 11,8 13,8 13,5 15,3 13,6 Møre 47 50,4 51,3 48,3 49,3 Sør 10,1 12,4 16,8 17 14,1 Sør 12,2 12,2 10,8 11,0 11,6 Sør 53,3 53,2 54,7 51,6 53,2 Øst 4,7 8,9 16,3 10,9 10,2 15,5 Øst 17,2 24,7 7,0 13,2 55,6 Øst 46,6 57,1 67,8 50,8 Pluss 16,7 17,4 17,6 16,7 17,1 11,7 Pluss 10,5 11,4 13,1 12,0 42,1 Pluss 46 43,3 39,3 39,7 Sogn & Fj. 9,4 11,7 15,1 25,8 15,5 Sogn & Fj. 11,5 11,3 11,2 12,8 11,7 53,9 Sogn & Fj. 52,9 56,1 56,5 50,1 Vestfold 17,7 13,9 11,4 11,3 13,6 Vestfold 12,1 14,2 12,6 11,1 12,5 54,7 Vestfold 54,1 53,5 55,8 55,2 Sandsvær 7,2 28,2 16,7 1,7 13,5 12,6 Sandsvær 13,6 15,8 10,5 10,4 53,8 Sandsvær 55,2 54,7 52,2 53,2 Snitt 9,0 14,6 15,1 13,7 Snitt 12,3 14,2 10,9 11,9 Snitt 52,9 54,6 54,6 53,1 SR-bank 11,8 13,7 25,4 13,4 16,1 SR-bank 19,5 25,5 22,6 16,1 20,9 SR-bank 47,8 45,7 49,9 53 49,1 Midt-Norge 5,3 33,4 16,8 11,4 16,7 Midt-Norge 18,8 22,9 23,6 15,8 20,3 Midt-Norge 48,5 50,1 49,7 52,2 50,1 Nord-Norge 14,8 20,2 22,8 14,6 18,1 Nord-Norge 3,3 9,9 11 8 8,1 Nord-Norge 52,9 51,6 49,2 55,2 52,2 25
  • 26. Rolling Culture and forecasts organization Bonus and incentives Dynamic Tekst Linked to ambitious goals Management and league tables Benchmarking Bonus and and scorecards incentives
  • 27. New bonus and incentive program - Fixed maximum amount to all employees Group level: Maximum • Profit sharing • Based on a certain return on equity NOK 16,000 Company level: • Relative performance • Position in league of ambitious goals NOK 34,000 Maximum amount NOK 50,000 27
  • 28. Relative performance: Avoiding negotiation of short-term fixed targets and dysfunctional behavior to meet the numbers • Bonus is dependent on Example: relative performance in league tables The most GOAL successful bank • The league tables are Greatest TARGET Return on equity Largest growth in improvement in close to average loans and deposits cost/income ratio connected to the long- term goals to avoid League table League table League table CHECK 2004 2005 2006 2007 Snitt 2004 2005 2006 2007 Snitt 2004 2005 2006 2007 Snitt 11,5 Bank 1 Oslo 0 14,4 13,6 18 69,2 11,9 Bank 1 Oslo 68,9 74,5 59,9 73,4 Bank 1 Oslo 7,7 15,3 16,8 8,0 11,5 Hedmark 10,1 14,1 13,9 7,9 52,9 9,5 Hedmark 52,2 49 54,3 56 Hedmark 9,6 10,3 8,9 9,3 short-term focus 11,2 Møre 5,4 10,5 14,8 13,9 13,6 49,3 Møre 11,8 13,8 13,5 15,3 Møre 47 50,4 51,3 48,3 14,1 11,6 Sør 10,1 12,4 16,8 17 53,2 Sør 12,2 12,2 10,8 11,0 Sør 53,3 53,2 54,7 51,6 Øst 4,7 8,9 16,3 10,9 10,2 15,5 55,6 Øst 17,2 24,7 7,0 13,2 Øst 46,6 57,1 67,8 50,8 17,1 11,7 Pluss 16,7 17,4 17,6 16,7 42,1 Pluss 10,5 11,4 13,1 12,0 Pluss 46 43,3 39,3 39,7 Sogn & Fj. 9,4 11,7 15,1 25,8 15,5 11,7 53,9 Sogn & Fj. 11,5 11,3 11,2 12,8 Sogn & Fj. 52,9 56,1 56,5 50,1 13,6 12,5 Vestfold 17,7 13,9 11,4 11,3 Vestfold 12,1 14,2 12,6 11,1 54,7 Vestfold 54,1 53,5 55,8 55,2 12,6 13,5 Sandsvær 13,6 15,8 10,5 10,4 Sandsvær 7,2 28,2 16,7 1,7 53,8 Sandsvær 55,2 54,7 52,2 53,2 Snitt 9,0 14,6 15,1 13,7 Snitt 12,3 14,2 10,9 11,9 Snitt 52,9 54,6 54,6 53,1 SR-bank 19,5 25,5 22,6 16,1 20,9 SR-bank 11,8 13,7 25,4 13,4 16,1 SR-bank 47,8 45,7 49,9 53 49,1 • The target connected to Midt-Norge 18,8 22,9 23,6 15,8 20,3 Midt-Norge 5,3 33,4 16,8 11,4 16,7 Midt-Norge 48,5 50,1 49,7 52,2 50,1 Nord-Norge 14,8 20,2 22,8 14,6 18,1 Nord-Norge 3,3 9,9 11 8 8,1 Nord-Norge 52,9 51,6 49,2 55,2 52,2 AVERAGE the ambitious goal may change if necessary in 60 % 77 % 95 % 75 % order to be the most successful bank Bonus: 34,000 * 77 % = 26,000 28
  • 29. Culture and Rolling organization Culture and forecasts organization Dynamic Tekst The only implementation Management project still active Benchmarking Bonus and and scorecards incentives
  • 30. The devolved leadership principles of Beyond Budgeting as a starting point 1. Customers Focus everyone on their customers, not on hierarchical relationships 2. Organization Organize as a lean network of accounting teams, not as centralized functions 3. Autonomy Give teams the freedom and capability to act; don’t micro- manage them 4. Responsibility Create a high responsibility culture at every level, not just at the top 5. Transparency Promote open information for self management; don’t restrict it hierarchically 6. Governance Adopt a few clear values, goals and boundaries, not detailed regulations 30
  • 31. New management policy = three words Responsibility Involvement Business insight 31
  • 32. Business insight • Strategic information should be transparent • Emphasis on developing skills • Stimulate knowledge and understanding of business models, competitive conditions, value drivers, etc. • Discussion of strategic questions on lower Responsibility management levels Involvement Business insight 32
  • 33. Involvement • Involve middle management and other employees in decision-making processes • Employees should be involved on higher levels in the organization Responsibility Involvement Business insight 33
  • 34. Responsibility • Delegate responsibility to employees • Processes for authorization and freedom of action must be developed as a foundation • When you have the business insight, involvement and responsibility should come naturally Responsibility Involvement Business insight 34
  • 35. Agenda 1. Company presentation 2. How we started 3. Four implementation projects 1. Rolling forecasts 2. Benchmarking and scorecards 3. Bonus and incentives 4. Culture and organization 4.What have we learned so far? 5. Challenges ahead 6. Contact information 35
  • 36. Some lessons we have learned 1. Top management involvement is crucial 2. External speakers are great motivators 3. Look for best practice companies in all business sectors, not just your own 4. You don’t need to buy a new business intelligence system before you start 5. Communication: “Continue to do what you’ve always done until you’re being told otherwise” 6. Implementation projects have final dates 36
  • 37. Agenda 1. Company presentation 2. How we started 3. Four implementation projects 1. Rolling forecasts 2. Benchmarking and scorecards 3. Bonus and incentives 4. Culture and organization 4. What have we learned so far? 5.Challenges ahead 6. Contact information 37
  • 38. How can we create a uniform corporate governance? Action plans How should we follow up on a forecast? 1. Does the forecast indicate that we will not reach our long-term goals? Q4 Q3 Q2 Q1 ∑ 12 2009 2009 2009 2009 Q1 2009 months 2. Analyze – can or should we take action? Q4 Q1 Q3 Q2 3. If so – what kind of action should we take? ∑ 12 2010 2009 2009 2009 Q2 2009 months 3a. Strategic decisions 3b. Continuous improvement • The forecast created in Q2 2009 should be compared with the forecast created in Q1 2009 – Meet new competition – Reducing department costs – Diversification – Efficiency improvements • Why did the forecast change? – Changes in company portfolio – Innovation – Why is the result different than what we predicted last quarter? – Organization structure – Etc. – Have any of the assumptions changed? – Etc. – What actions can we take – if none? New management policy = three words The most GOAL successful bank Greatest TARGET Return on equity Largest growth in improvement in close to average loans and deposits cost/income ratio Responsibility League table League table League table CHECK Involvement 2004 2005 2006 2007 Snitt 2004 2005 2006 2007 Snitt 2004 2005 2006 2007 Snitt 11,5 69,2 11,9 Bank 1 Oslo 7,7 15,3 16,8 8,0 Bank 1 Oslo 0 14,4 13,6 18 Bank 1 Oslo 68,9 74,5 59,9 73,4 11,5 52,9 9,5 Hedmark 10,1 14,1 13,9 7,9 Hedmark 52,2 49 54,3 56 Hedmark 9,6 10,3 8,9 9,3 13,6 11,2 49,3 Møre 5,4 10,5 14,8 13,9 Møre 47 50,4 51,3 48,3 Møre 11,8 13,8 13,5 15,3 14,1 11,6 53,2 Sør 12,2 12,2 10,8 11,0 Sør 10,1 12,4 16,8 17 Sør 53,3 53,2 54,7 51,6 10,2 55,6 15,5 Øst 4,7 8,9 16,3 10,9 Øst 17,2 24,7 7,0 13,2 Øst 46,6 57,1 67,8 50,8 11,7 17,1 42,1 Pluss 16,7 17,4 17,6 16,7 Pluss 46 43,3 39,3 39,7 Pluss 10,5 11,4 13,1 12,0 11,7 15,5 53,9 Sogn & Fj. 11,5 11,3 11,2 12,8 Sogn & Fj. 9,4 11,7 15,1 25,8 Sogn & Fj. 52,9 56,1 56,5 50,1 Business insight 13,6 12,5 Vestfold 17,7 13,9 11,4 11,3 54,7 Vestfold 12,1 14,2 12,6 11,1 Vestfold 54,1 53,5 55,8 55,2 12,6 13,5 Sandsvær 7,2 28,2 16,7 1,7 53,8 Sandsvær 13,6 15,8 10,5 10,4 Sandsvær 55,2 54,7 52,2 53,2 Snitt 12,3 14,2 10,9 11,9 Snitt 9,0 14,6 15,1 13,7 Snitt 52,9 54,6 54,6 53,1 SR-bank 11,8 13,7 25,4 13,4 16,1 SR-bank 19,5 25,5 22,6 16,1 20,9 SR-bank 47,8 45,7 49,9 53 49,1 Midt-Norge 18,8 22,9 23,6 15,8 20,3 Midt-Norge 5,3 33,4 16,8 11,4 16,7 Midt-Norge 48,5 50,1 49,7 52,2 50,1 Nord-Norge 14,8 20,2 22,8 14,6 18,1 Nord-Norge 3,3 9,9 11 8 8,1 Nord-Norge 52,9 51,6 49,2 55,2 52,2 38
  • 39. The Balanced Scorecard - Do we need it? • Does it add value? • If so, which parameters should we focus on? – Only value drivers? – Critical result indicators? • What should replace the old budget and fixed targets? • Should we combine it with league tables? • What about staff functions? 39
  • 40. The financial crisis Index showing the value of subprime mortgages • A cost reduction program has been initiated by our owners • How can such a central initiative Index be combined with delegation of responsibility? • Will it undermine our new corporate governance? Delinquency rates, all banks, real estate loans, residential World, Standard & Poors 1200, Index, Market Cap, USD USD (thousand billions) thousand billions Percent 40
  • 41. Our ownership structure, the SpareBank 1 Alliance, presents an extra challenge • Some owners budget while SpareBank 1 Gruppen AS – the structure others operate with rolling SpareBank 1 SpareBank 1 SpareBank 1 Sparebanken Samarbeidende LO Nord-Norge (19,89 %) SR-Bank SMN Hedmark Sparebanker (19,89 %) (9,29%) (19,89 %) (19,89 %) (11,14%) forecasts SpareBank 1 Gruppen AS • They are used to the illusive SpareBank 1 SpareBank 1 ODIN Oslo Skadeforsikring Forvaltning Alliance Co-operation Programme (100%) (100%) (100%) control that the budget has SpareBank 1 SpareBank 1 SpareBank 1 represented, when following Boligkreditt Medlemskort Livsforsikring Focus areas (100%) (100%) – Brand EiendomsMegler 1 – Technology BNbank – Competence up on SpareBank 1 Gruppen’s Argo First – Common processes and use of best practices Securities Securities (Bank owned (75%) – Purchasing (24,5%) activities) Regional competence centers results – Payment services: Trondheim SpareBank 1 – Credit: Stavanger Gruppen Finans Holding AS – Training: Tromsø (100%) SpareBank 1 Actor Fordrings- SpareBank 1 • For the several product Factoring forvaltning LTO (100%) (100%) (100%) companies, it is difficult to find Verdigjenvinning (100%) relative targets and league tables 41
  • 42. quot;....a continuous journey of learning and adaptionquot; Jeremy Hope et.al, BBRT 42
  • 43. Agenda 1. Company presentation 2. How we started 3. Four implementation projects 1. Rolling forecasts 2. Benchmarking and scorecards 3. Bonus and incentives 4. Culture and organization 4. What have we learned so far? 5. Challenges ahead 6.Contact information 43
  • 44. Embed or share this presentation Contact information: Dynamisk.Styring@SpareBank1.no Visit us at: www.sparebank1gruppen.no www.slideshare.net/SpareBank1 www.flickr.com/photos/sparebank1 www.youtube.com/user/Sparebank1Norge http://pengeroglivet.blogs.com 44