Social's Broader Business Impact: Realizing Value Across Your Organization
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Speakers: Will McInnes, Brandwatch; Joseph Nolan, Beachbody; Tammy Gordon, AARP
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Social's Broader Business Impact: Realizing Value Across Your Organization
- 1. Social’s Broader Business Impact: Realizing Value Across Your Organization
- 2. #SFsummit#SFsummit Meet the Panelists Joe Nolan Executive Dir. of Social Media Beachbody @josephjnolan Tammy Gordon VP, Studios AARP @tammy Will McInnes CMO Brandwatch @willmcinnes YOUR HOST TODAY: 2
- 3. #SFsummit#SFsummit Social's Broader Business Impact Will McInnes Brandwatch 3
- 4. #SFsummit#SFsummit 4 What lies ahead?
- 9. #SFsummit#SFsummit 9 “Social recommendations induced an average of 26 percent of purchases across all product categories”
- 10. #SFsummit#SFsummit 10 Simple Idea #1 As social moves from a silo to being better through its connection to everything else in an organisation, so does social data.
- 11. #SFsummit#SFsummit 11 CENTRALIZED DISTRIBUTED COORDINATED MULTIPLE HUB & SPOKE HOLISTIC CREDIT: ALTIMETER GROUP
- 12. #SFsummit#SFsummit 12 Simple Idea #2 That getting an edge matters. And the best way to get an edge with social intelligence is to blend the data.
- 13. #SFsummit#SFsummit This is the title only slide, useful if you have photos / videos to add. 13
- 16. #SFsummit#SFsummit 16 1. Fresh 2. Fast 3. Broad 4. Unprompted And finally….
- 17. #SFsummit#SFsummit 17 5. Social + Other data = Dragon Slaying
- 21. #SFsummit#SFsummit 21 3 Step Process
- 24. #SFsummit#SFsummit 24 ROUTINE: Goals “social 360°”
- 28. #SFsummit#SFsummit 28 Social + Content
- 29. #SFsummit#SFsummit 29 Social + TV + =
- 30. #SFsummit#SFsummit 30 Social + Content
- 31. #SFsummit#SFsummit 31 Social on Demand
- 33. #SFsummit#SFsummit We’re Listening 33 Successful social is not about having a social media department, it’s about taking the principles of social and expanding them across your organization.
- 34. #SFsummit#SFsummit Brand Voice & Awareness
- 39. #SFsummit#SFsummit Advocacy BAG COMPLAINTS Bag is Low Quality Never Received Bag Member Never Offered Bag Misc
- 40. #SFsummit#SFsummit 40 Follow Us at #AARPSocial and @AARP Tammy Gordon @Tammy
- 41. Q&A Time Tammy Gordon AARP @tammy Will McInnes Brandwatch @willmcinnes Joe Nolan Beachbody @joesphjnolan
Notes de l'éditeur
- Proud, long-standing partners with Spredfast and happy to be here with so many friends and clients in the room.
- How do we think about business value created through and with social? Social media ROI is something of a holy grail – a dragon we have still yet to slay. But perhaps we are looking in the wrong places? Back in XXXX I used to run a group called MeasurementCamp. Unfortunate name after the film XXXX.
- Instead we’ve allowed us to be guilty of this kind of silliness as a community. And yes, I know some of you are now feeling panicky about my battery levels at the time of this screenshot.
- Obviously, I’m not going to stoop that low in front of a sophisticated crowd like you :-)
- Credit to Gartner Is it all over? Or is it just beginning? Think about other industries, technologies, media that went through this lifecycle. Where are we? Put forward my view – just moving through the trough of D.
- What we are really seeing, though, is very credible research being published now on the value of social media in business. “examined the purchase decisions of 20,000 European consumers, across 30 product areas and more than 100 brands, in 2013 and 2014. Respondents were asked how significantly social media influenced their decision journeys and about instances when they themselves recommended products” Social recommendations induced an average of 26 percent of purchases across all product categories, according to our data
- Credit to Altimeter
- At Brandwatch
- Consumer insights for R&D and marketing
- Driving B2B sales to be more targeted
- CX - Small data – not millions of customers – the 1,500 who were actually talking about test driving their cars
- During a recent Membership campaign, we received hundreds of comments from current members about our bag. We were able to quantify for the membership team the sentiment and trends within these complaints, and pass along the member’s names so our team could rectify the situation with the bags.