53. #SFsummit
Television is a community experience
53
For 50 Years:
• People watched with family
• Next day, “Water Cooler” talk
Everything was right in the world
54. #SFsummit
And then things changed...
54
In 1999, TiVO hit the Market
• TV on your schedule
• Live TV (ratings) under assault
Things were looking bleak…
55. #SFsummit
But then, came a little Birdie…
55
Launched in 2006, Twitter hailed as
“Savior of Live TV”
• Made TV fun again
• TV FOMO
Everything was right in the world, again.
Until...
57. #SFsummit
People still crave community
57
• TV Chatter is high, but starting to fade
• “Event TV” & Sports is still massive
• TV drives social, & social (possibly)
drives TV
HOWEVER...
58. #SFsummit
People want freedom
58
What we want, when we want it
• 53% of TV is watched time-shifted*
• 76% of homes use SVODs
*http://www.mediapost.com/publications/article/247581/time-shifted-tv-is-the-default.html
*https://www.benton.org/headlines/76-percent-homes-have-dvr-netflix-or-use-video-demand
59. #SFsummit
TV is at an “engagement cross-roads”
59
• How do you drive engagement
with no consistent timeline?
• How do you make TV Social again?
60. #SFsummit
At VH1, we took on the Mob
60
VH1 wanted to engage the entire audience
• 46% of Mob Wives watched time-shifted
• Historically social show, vocal fan base
64. #SFsummit
What’s next?
64
• Develop engagement tailored to
audience behavior
• Use every tool, platform,
community available
• Leverage research, intuition, and
calculation to strategize
Storytelling in an increasingly fragmented landscape (Snapchat, Periscope…we’ll hear from Jacee and Dave on those)
Storytelling in an increasingly fragmented landscape (Snapchat, Periscope…we’ll hear from Jacee and Dave on those)
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
Storytelling in the age of influencers – networks will continue to support influencers as a primary partner to better reach their audiences
How can more brands deliver truly great social customer service (Delta, Nike)?
Sure, it’s somewhat human-powered. But right now, we’re the taxi industry waiting for an Uber to come and distrupt the space by optimizing our use of resources.
And then there’s the promise of automation, which may not be a reality for most yet, but should be soon. Where we’re able to listen for the right signals—both those directed at us and at the general public through social—and consistently engage at the right moment with the optimal message. This is why the Social CRM space is so hot.
Today, customers around the world can rely on its 150-person, 24/7 social care staff to handle 60,000 mentions and 7,000 queries a week in 14 languages: Chinese, Dutch, English, French, German, Italian, Korean, Japanese, Norwegian, Portuguese, Russian, Spanish, Thai, and Turkish.
Generated €25 Million in 2014
But on the adtech side, they do throw us some bones…
Sequential Storytelling (Facebook to Instagram, etc)
Shoppable Social (Stripe partnership w/ Twitter, Shopify, BigCommerce)
Shoppable Social (Stripe partnership w/ Twitter, Shopify, BigCommerce)
Shoppable Social (Stripe partnership w/ Twitter, Shopify, BigCommerce)
Shoppable Social (Stripe partnership w/ Twitter, Shopify, BigCommerce)
Pizza Emoji
Pizza Emoji
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Storytelling in the age of the social network arms race – livestreaming, 360 Video (YouTube, Facebook), Facebook’s M – more ways we have to engage, more content to create
Animate through iPhone screenshots of:
Snapchat
Periscope
YouTube 360 video
Facebook M
Beme
Byte
Snapcash (the Snapchat lapdance phenomenon)
Storytelling in an increasingly fragmented landscape (Snapchat, Periscope…we’ll hear from Jacee and Dave on those)