Presentation by Andrew Chen, http://AndrewChenBlog.com, on direct (e-commerce, subscription) & indirect (advertising, sponsorship) monetization strategies for startups.

1. Revenue The Internet Wants to Be Free, but You Need to Get Paid

2. Hi. I’m Andrew. My life in advertising:

3. Revenue Science publisher clients

4. Direct ecommerce subscription virtual goods brands Indirect ads lead generation affiliate / CPA

5. Direct ecommerce subscription virtual goods brands

6. Transact = $$$

7. Transactions as funnels Users enter Browse Add to cart Buy

10. Indirect ads lead generation affiliate / CPA

11. Ad impressions Clicks Leads Affiliate

13. Inventory model Impressions RPM Home 200,000 $1.00 Profile 1,000,000 $0.25 Forum 2,000,000 $0.25 Message 500,000 $0.50 Search 500,000 $10.00

15. Direct ecommerce subscription virtual goods brands Indirect ads lead generation affiliate / CPA

16. Questions? voodoo [at] gmail.com http://andrewchenblog.com @andrew_chen