Tim McCoy - Director, Integrated Product Development at Cooper keynote talk during Startup Monthly milestone #2 event, March 4th, 2011

1. Lean
UX
framework
Startup
Monthly
4
March
2011
Tim
McCoy
Cooper
www.cooper.com
@seriouslynow
Monday, March 7, 2011

2. UX
is
customer
development
know
your
audience
•
understand
context
•
develop
target
personas
http://www.flickr.com/photos/theklan/1029937633
Monday, March 7, 2011

3. UX
is
product
strategy
define
features
•
priori?ze
releases
•
establish
roadmaps
http://www.flickr.com/photos/bottleleaf/2684002442/
Monday, March 7, 2011

4. UX
is
engagement
invi?ng
experiences
•
compelling
workflows
•
desirable
products
http://www.flickr.com/photos/jeff-bauche/2230236391/
Monday, March 7, 2011

5. UX
is
usability
clear
ac?ons
•
appropriate
dialogue
•
matched
expecta?ons
http://www.flickr.com/photos/storm-crypt/3088906421
Monday, March 7, 2011

6. Lean
UX
framework
Personas
why 1. LOREM
what Needs/Goals 2. IPSUM
3. DOLORET
how people
product
BUSINESS THINKING
Bob can...
Scenarios of Use
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
via Janice Fraser,
Backlog/Releases
www.luxr.co
Monday, March 7, 2011

7. Lean
UX
cycles
Generative Research
Ideation THINK
Mental models
Behavior Models
Test Results
Competitive Analysis
MAKE Prototypes
Wireframes
Value Prop
Landing Page
A/B Testing Hypotheses
Site Analytics Comps
Usability Testing Deployed Code
Funnel
Sign-ups CHECK
via Janice Fraser,
www.luxr.co
Monday, March 7, 2011

8. Lean
UX
principles
+ Design
+
product
management
+
development
=
1
product
team
+ Focus
on
high-­‐value
issues
without
losing
sight
of
big
picture
+ Test
design
hypotheses
via
rapid
cycles
of
think–make–check
+ Externalize
your
work–be
collabora?ve
and
visible
+ Research
with
users
is
the
best
source
of
informa?on
+ Know
when
to
u?lize
quan?ta?ve
and
qualita?ve
info
Monday, March 7, 2011

9. Lean
UX
framework
Personas
why 1. LOREM
what Needs/Goals 2. IPSUM
3. DOLORET
how people
product
BUSINESS THINKING
Bob can...
Scenarios of Use
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
via Janice Fraser,
Backlog/Releases
www.luxr.co
Monday, March 7, 2011

10. Personas Personas
+ Represent
real
users
and
customers
+ Express
frustra?ons
and
desires Needs/Goals
+ Provide
focus
for
product
strategy
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

11. Needs/Goals Personas
+ Iden?fy
issues
you
can
address
+ Suggest
opportuni?es
for
Needs/Goals
improved
experience
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

12. Business
objec@ves Personas
+ Your
strategic
purpose
+ The
tac?cal
products
you
plan
to
deliver Needs/Goals
+ Implementa?on
environment
Business
Thinking
Scenarios of Use
Business Strategy Pyramid
why
Features
what
how
Backlog/Releases
Monday, March 7, 2011

13. Scenarios
of
Use Personas
+ Merge
business
objec?ves
with
customer
needs
Needs/Goals
+ Provide
context
and
mo?va?on
+ Describe
people
successfully
mee?ng
goals
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

14. Features Personas
+ Func?onality
required
to
make
scenarios
possible Needs/Goals
+ Created
in
response
to
desired
behavior
+ Specific
solu?ons
to
contextual
problems
Scenarios of Use
+ Interac@ve
map
+ Direc@ons
+ Business
hours Features
+ Venue
type
filters
+ Price
filters
Backlog/Releases
Monday, March 7, 2011

15. Backlog/Releases Personas
+ User
stories
to
design
&
build
features
+ Priori?ze
stories
and
cycles
towards
MVP Needs/Goals
+ Theme
releases
contextually–do
one
thing
well
not
many
things
poorly
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

16. Lean
UX
framework
Personas
why 1. LOREM
what Needs/Goals 2. IPSUM
3. DOLORET
how people
product
BUSINESS THINKING
Bob can...
Scenarios of Use
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
via Janice Fraser,
Backlog/Releases
www.luxr.co
Monday, March 7, 2011

17. Thank
you.
Tim
McCoy
Cooper
www.cooper.com
@seriouslynow
delight
•
inspire
•
serve
http://www.flickr.com/photos/ucumari/482359366/
Monday, March 7, 2011