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Learning zone: Digitalization shrinks the learning zone
Panic Zone
Learning Zone
Comfort
Zone
Panic Zone
Learning Zone
Comfort
Zone
Learning zone
Zurich, 27. April 2016, Katharina Hedderich, Moritz Ettl,
Matthias Henrici, Stefan Hoch
How to Build an
Intrapreneurial Culture
Corporate Startup Summit 2016
Transfer to Reality
3
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship Culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Agenda
Workshop
Example
Workshop
Tool
My name is…
Examples
Interaction
Methode
Tool
4
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
My name is…
MUNICH MAINZ
Safari Consulting
15 Jahre
Innovationen realisieren
+ 1 Inhaber
+ 25 Mitarbeiter
+ 250 freie Berater
6
Safari Offerings: Agile Business Development
Know How
Infusion
Customer
Insight
Innovation Teams
& Experts
Safari References
8
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
Scaling and speed in corporation  Square pegs into round holes?
Let‘s meet the target audience: Me, myself and I.
 Who cares about the user?
It‘s all about the people.  It really is. 9
XXX XXX, Intrapreneur, 24
5 years with a corporation
2,5 years on an intrapreneur track
- 1,8 M€ invested
- 2 platforms launched
- 250.000 participants on the platforms
- 60+ B2B customers acquired
- Multiple innovation awards
Leaving the company today
What‘s wrong
with corporate
intrapreneurship?
10
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
What is corporate culture?
What are the elements?
11
Discuss with your neighbour
Definition
Corporate culture =
the values, beliefs, and behaviors
practiced in an organization.
Formed over time because they
are rewarded or punished
(i.e. by formal and informal rules,
rituals and behaviors)
Source: A. Osterwalder, D. Gray
12
Culture Map
Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/
Outcomes
Behaviors
Enablers
and
blockers
13
From As-Is-Culture to To-Be-Culture
Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/
As Is Culture
To Be Culture
Outcomes
Behaviors
Enablers
and
Blockers
14
As-Is Culture Map
Limited tech
expertise
Delayed Inno
Launches <X% revenue of
young products
Linear processes
Centralized
Decision Power
Silo ThinkingResistance to
new ways
Protecting
current business
Comfort Zone
Decisions
based on mgt
believe
Outcomes
Behaviors
Enablers
and
Blockers
15
To-Be Culture Map
Knowing the
possibilities
Reduced
innovation risk
Future ready
company
Motivated
Intrapreneurs
Retention of
innovation talent
Agile processes
>X% revenue of
young products
Customer
Insights
Just doing it
Intrepreneurial
Thinking
Academy
Approach
Digital Mindset
Explorative
Methodologies
Customer
Centricity
16
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
Digitalization and Economics of Digitization
„Digitalization is the adoption or increase in use of digital
or computer technology by an organization, industry,
country, etc.”
Source: Oxford English Dictionary
„Digitization is the process by which technology lowers
the costs of storing, sharing, and analyzing data.
This process has changed how consumers behave,
how industrial activity is organized, and how
governments operate.“
Source: https://en.wikipedia.org/wiki/Economics_of_digitization, 21. Feb 2016
17
18
Learning zone: Digitalization shrinks the learning zone
Panic Zone
Learning Zone
Comfort
Zone
Panic Zone
Learning Zone
Comfort
Zone
Learning zone
Current Business
Time horizon: 0-1 year
Focus: Operations
Impact:
Business Functions
Example:
Customer insights for
touchpoint optimization or
campaigns
Next Generation
Time horizon: 1-3 years
Focus: Industry
Impact: Business Model
Example:
New customer journey or
digitalized product options
New Business
Time horizon: 3-10 years
Focus: Technology
Impact: Market
Example:
Joint innovation project in
new business area or
self-disruption based on
new technologies
19
Business impact of digitalization in three horizonts
Framed structure
Program management, standardized curriculum, integrated in portfolio mgt
World leading thinking
Experts, companies, research facilities
Tech and culture Experience
Site visits, future lab, immersive roleplays, field reports
Impact analysis
Interactive workshops, real world case studies and collaborative projects
Peer learning
Classes across and within industry and business function, on-site and on-line
20
Four academy best practises
Zürich, 27.4.16, Matthias Henrici
Neuroeconomics
The future of our brain
22
23
Singularity
Moores Law
25
26
27
28
29
30
32
33
34
36
37
38
39
40
41
42
43
tDCS is no Vodoo any more
Transcranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience
Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)
44
45
tDCS is no Vodoo any more
Transcranial direct current stimulation modulates neuronal activity and
learning in pilot training. Frontiers in human neuroscience
Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)
46
It‘s not a question it‘s a fact: AI will be the key-technology of the
future. Though the steps between are interesting too
1) Psychology is the science to observe and to research natural
intelligence
2) Neuroscience researches the „wetware“ of natural intelligence with all the
implications for the future of AI hardware  neuronal networks, quantum
computing, etc
Current Business
Time horizon: 0-1 year
Focus: Operations
Impact:
Business Functions
Example:
Customer insights for
touchpoint optimization or
campaigns
Next Generation
Time horizon: 1-3 years
Focus: Industry
Impact: Business Model
Example:
New customer journey or
digitalized product options
New Business
Time horizon: 3-10 years
Focus: Technology
Impact: Market
Example:
Joint innovation project in
new business area or
self-disruption based on
new technologies
47
Academy example: Neuro Science
Customer
Insights Need Expose team to
newest break
throughs
Customer
Insights
Behaviour
48
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
49
Workshop: Learning Journey to impact Culture
50
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
Brief statement to your current state of mind
• Your impression of the discussed subjects…
• Your key take away of todays workshop…
• Your implementation ideas in todays context…
51
Tranfer to reality
Transfer to Reality
52
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship Culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Agenda
Workshop
Example
Workshop
Tool
My name is…
Examples
Interaction
Methode
Tool
MÜNCHEN
Safari Consulting
Dachauer Straße 42
80335 München
T: +49 89 21666-880
info@safari-consulting.de
MAINZ
Safari Consulting
Taunusstraße 59-61
55118 Mainz
T: +49 6131 32718-140
info@safari-consulting.de
53
Vielen Dank für Ihre Aufmerksamkeit!
Wir freuen uns, wenn Sie mit uns in Kontakt treten.

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How to Build an Intrapreneurial Culture

  • 1. 1 Learning zone: Digitalization shrinks the learning zone Panic Zone Learning Zone Comfort Zone Panic Zone Learning Zone Comfort Zone Learning zone
  • 2. Zurich, 27. April 2016, Katharina Hedderich, Moritz Ettl, Matthias Henrici, Stefan Hoch How to Build an Intrapreneurial Culture Corporate Startup Summit 2016
  • 3. Transfer to Reality 3 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship Culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Agenda Workshop Example Workshop Tool My name is… Examples Interaction Methode Tool
  • 4. 4 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Transfer to Reality Agenda My name is…
  • 5. MUNICH MAINZ Safari Consulting 15 Jahre Innovationen realisieren + 1 Inhaber + 25 Mitarbeiter + 250 freie Berater
  • 6. 6 Safari Offerings: Agile Business Development Know How Infusion Customer Insight Innovation Teams & Experts
  • 8. 8 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Transfer to Reality Agenda
  • 9. Scaling and speed in corporation  Square pegs into round holes? Let‘s meet the target audience: Me, myself and I.  Who cares about the user? It‘s all about the people.  It really is. 9 XXX XXX, Intrapreneur, 24 5 years with a corporation 2,5 years on an intrapreneur track - 1,8 M€ invested - 2 platforms launched - 250.000 participants on the platforms - 60+ B2B customers acquired - Multiple innovation awards Leaving the company today What‘s wrong with corporate intrapreneurship?
  • 10. 10 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Transfer to Reality Agenda
  • 11. What is corporate culture? What are the elements? 11 Discuss with your neighbour Definition Corporate culture = the values, beliefs, and behaviors practiced in an organization. Formed over time because they are rewarded or punished (i.e. by formal and informal rules, rituals and behaviors) Source: A. Osterwalder, D. Gray
  • 12. 12 Culture Map Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/ Outcomes Behaviors Enablers and blockers
  • 13. 13 From As-Is-Culture to To-Be-Culture Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/ As Is Culture To Be Culture
  • 14. Outcomes Behaviors Enablers and Blockers 14 As-Is Culture Map Limited tech expertise Delayed Inno Launches <X% revenue of young products Linear processes Centralized Decision Power Silo ThinkingResistance to new ways Protecting current business Comfort Zone Decisions based on mgt believe
  • 15. Outcomes Behaviors Enablers and Blockers 15 To-Be Culture Map Knowing the possibilities Reduced innovation risk Future ready company Motivated Intrapreneurs Retention of innovation talent Agile processes >X% revenue of young products Customer Insights Just doing it Intrepreneurial Thinking Academy Approach Digital Mindset Explorative Methodologies Customer Centricity
  • 16. 16 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Transfer to Reality Agenda
  • 17. Digitalization and Economics of Digitization „Digitalization is the adoption or increase in use of digital or computer technology by an organization, industry, country, etc.” Source: Oxford English Dictionary „Digitization is the process by which technology lowers the costs of storing, sharing, and analyzing data. This process has changed how consumers behave, how industrial activity is organized, and how governments operate.“ Source: https://en.wikipedia.org/wiki/Economics_of_digitization, 21. Feb 2016 17
  • 18. 18 Learning zone: Digitalization shrinks the learning zone Panic Zone Learning Zone Comfort Zone Panic Zone Learning Zone Comfort Zone Learning zone
  • 19. Current Business Time horizon: 0-1 year Focus: Operations Impact: Business Functions Example: Customer insights for touchpoint optimization or campaigns Next Generation Time horizon: 1-3 years Focus: Industry Impact: Business Model Example: New customer journey or digitalized product options New Business Time horizon: 3-10 years Focus: Technology Impact: Market Example: Joint innovation project in new business area or self-disruption based on new technologies 19 Business impact of digitalization in three horizonts
  • 20. Framed structure Program management, standardized curriculum, integrated in portfolio mgt World leading thinking Experts, companies, research facilities Tech and culture Experience Site visits, future lab, immersive roleplays, field reports Impact analysis Interactive workshops, real world case studies and collaborative projects Peer learning Classes across and within industry and business function, on-site and on-line 20 Four academy best practises
  • 21. Zürich, 27.4.16, Matthias Henrici Neuroeconomics The future of our brain
  • 22. 22
  • 23. 23
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  • 42. 42
  • 43. 43 tDCS is no Vodoo any more Transcranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)
  • 44. 44
  • 45. 45 tDCS is no Vodoo any more Transcranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)
  • 46. 46 It‘s not a question it‘s a fact: AI will be the key-technology of the future. Though the steps between are interesting too 1) Psychology is the science to observe and to research natural intelligence 2) Neuroscience researches the „wetware“ of natural intelligence with all the implications for the future of AI hardware  neuronal networks, quantum computing, etc
  • 47. Current Business Time horizon: 0-1 year Focus: Operations Impact: Business Functions Example: Customer insights for touchpoint optimization or campaigns Next Generation Time horizon: 1-3 years Focus: Industry Impact: Business Model Example: New customer journey or digitalized product options New Business Time horizon: 3-10 years Focus: Technology Impact: Market Example: Joint innovation project in new business area or self-disruption based on new technologies 47 Academy example: Neuro Science Customer Insights Need Expose team to newest break throughs Customer Insights Behaviour
  • 48. 48 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Transfer to Reality Agenda
  • 49. 49 Workshop: Learning Journey to impact Culture
  • 50. 50 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Transfer to Reality Agenda
  • 51. Brief statement to your current state of mind • Your impression of the discussed subjects… • Your key take away of todays workshop… • Your implementation ideas in todays context… 51 Tranfer to reality
  • 52. Transfer to Reality 52 Welcome Impulse: Intrapreneurship – Personal Conclusion Workshop: Intrapreneurship Culture Impulse: Digital Mindshift and Intrapreneurial Thinking Workshop: Learning Journey to impact Culture Agenda Workshop Example Workshop Tool My name is… Examples Interaction Methode Tool
  • 53. MÜNCHEN Safari Consulting Dachauer Straße 42 80335 München T: +49 89 21666-880 info@safari-consulting.de MAINZ Safari Consulting Taunusstraße 59-61 55118 Mainz T: +49 6131 32718-140 info@safari-consulting.de 53 Vielen Dank für Ihre Aufmerksamkeit! Wir freuen uns, wenn Sie mit uns in Kontakt treten.