Tips and tricks for social media success from Guy Kawasaki and Peg Fitzpatrick from an August 2016 event with Gone Social SF in San Francisco, California.

1. 1OBJECT 9
Presented
by Gone
Social SF

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Create a Win-Win vs.
Facebook Trolls by
Hiding Comments.
After initially ignoring and blocking trolls
from commenting on Facebook posts,
Guy learned to hide comments.
Trolls don’t know posts are hidden
More comments = more engagement
More engagement = FB algorithm love

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Use Native Analytics.
Whether you’re using a Social Media Management tool or not, you
should be checking the native analytics on each individual platform.
This data is typically the best, most accurate you can access for free.
Pro Tip: “Upgrade” your accounts to “Business” for increased analytics.
Here’s a look at accessing your native analytics on Twitter:
Tweet Analysis, Audiences, Events, Cards, Videos, Conversions & More

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“Write Once,
Post Many”
-Guy Kawasaki
You don’t always have to tailor
posts to each individual social
network. Guy Kawasaki notes “no
negative effects” in his experience
posting identically across networks.
Pro Tip: Check out SocialChamp.io,
Guy’s favorite new tool.

5. 5OBJECT 9
Be Multifaceted.
Go beyond your
professional side.
Humanize your brand.
Ideas:
LinkedIn Interests.
Twitter Bio.
Share your Snapchat.
Share Lifestyle content.
Pro Tip: Poll your followers on what they’d like to see from you.

6. 6OBJECT 9
Go
(Facebook)
Live!
Guy declares Facebook
Live the most powerful social
mechanism for him today,
generating 6-7x reach.
Pro Tip: Try a MEVO camera
and control from your iPad.
Bonus Tip: Use Facebook
Live for launching new
apps.
Triple Tip? Use Wirecast
(see Tip 9)

7. 7OBJECT 9
Stay Legal with Photos
Find stock photos (like the
one to the left) for social
posts to ensure your brand
is adhering to trademark
and copyright standards.
Resources:
http://librestock.com
http://stocksnap.io
http://pixabay.com
http://unsplash.com

8. 8OBJECT 9
Use Lightroom
Adobe Lightroom is a great
tool for social media
managers and professional
photographers alike.
There’s a plugin to publish
directly from Lightroom to
Instagram including
caption, hashtag, and
photo.
Guy says: “Life changing!”
http://lrinstagram.com/

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Organize your assets!
Do what works best for you and your team(s)! Consider cross device
functions, syncing, folders, # of users, etc. Pretty self-explanatory.
Pro Tip: Use an asset management tool like Trello to organize your
pictures, logos, designs, and various collateral.
Other tools include Dropbox, Google Drive, Box, Basecamp, etc.

10. 10OBJECT 9
Use Wirecast for Streams
Wirecast allows you to
sync your live stream with
custom preroll, titles,
audio mixing, instant
replays, etc., as well as
browser capture and
more.
Guy recommends
Wirecast as the best way
(only way?) to do a
produced show on
Facebook Live.

11. 11OBJECT 9
Use Planoly for Instagram
Planoly is “the end to end
Instagram visual management
platform.”
 Planner for
Instagram!
 Create post-
scheduling
notifications.
 Set up photo grids.
 Organize rows by
color.
 Plan, Schedule,
Analyze, Comment,
UGC.
 Drag & Drop.
 Visually customize
your profile feed.
 Follows Instagram’s
terms of service.

12. 12OBJECT 9
Use Apple’s Reminders App!
 Data synchronization
 Time saver
 Never lose content
 Simply “Share” from
iOS browser to a
Reminders file
 Virtual assistant
 Team friendly
 Free!

13. 13OBJECT 9
Use Canva for Design
Canva is a resource for
designing presentations, social
graphics, template designs,
book covers, and more.
 Create a template
library
 Designer friendly
 Drag & Drop
 Stock Photography
 Infographics
 Photo Filters
 Icons & Shapes
 Font Selections
 Easy to learn
 Free!
 … Endorsed by Guy!

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For more on The Art
of Social Media…
http://artof.social/
http://guykawasaki.com/
http://pegfitzpatrick.com/
@GuyKawasaki & @PegFitzpatrick
http://www.gonesocialsf.com/blog
Thanks for reading!
-Steffan Pedersen
8.16.2016

15. 15OBJECT 9
Credits
C
Image and Link Credits
1. Cover image: Hashdoc:
https://www.hashdoc.com/documents/46399/how-to-master-the-art-of-
social-media-sxsw-2015-by-guy-kawasaki-and-peg-fitzpatrick
2. Art of Social Media book cover: Guy Kawasaki:
http://guykawasaki.com/books/the-art-of-social-media/
3. Gone Social SF logos: http://gonesocialsf.com/
4. Gone Social SF logos: http://instagram.com/gonesocialsf
5. Canva logo: http://canva.com/
6. Guy Kawasaki talking, Wikipedia, Eirik Solheim:
https://en.wikipedia.org/wiki/Guy_Kawasaki#/media/File:Guy_Kawasaki_(b
y_Eirik_Solheim_01).jpg
7. Multifaceted work/life: Author’s Interviews:
http://www.authorsinterviews.biz/wp-content/upLoads/2014/01/Wellbeing-
is-a-multifaceted-thing.png
8. Facebook Live image: Forbes: http://blogs-
images.forbes.com/jaysondemers/files/2016/04/facebook-live.jpg
9. Trello devices screenshot: Trello: https://trello.com/tour
10. Wirecast logos and screenshots:
http://www.telestream.net/wirecast/overview.htm
11. Apple Reminders image: Apple Stack Exchange:
http://apple.stackexchange.com/questions/27480/how-can-i-sync-
reminders-with-google-tasks
12. Canva platform image: Techcrunch:
https://techcrunch.com/2015/05/04/design-platform-canva-raises-6-million-
expands-to-businesses-with-canva-for-work/
[All images credited to respected companies and owners.]