Here are some slides from a seminar I did recently on the power of networks. It was aimed at people's individual personal development but exactly the same approach applies to company business development and you are selling yourself for a large part of the process before you get on to talking about whatever you're going to do for someone.

1. The Power of Networks
4 September 2013
Steffan Aquarone

2. Who is this man?
Steffan Aquarone is a UK entrepreneur in
the film and technology sectors. His projects
involve collaboration between large groups
of people with a common interest.
...a leading online marketing expert,
technology entrepreneur and international
speaker.
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3. Making Things Happen
Careful, strategic use of networks will increase your
likelihood of meeting other dangerously ambitious
people, and in turn increase the likelihood of your
finding your wildest aspirations can become reality.
Networks are also pretty good for selling, hiring and
finding out what’s going on.
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4. The Power of Networks
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5. Story Time
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6. The Quite Incredible Story of the
Little Village that made a Big Film

7. Tortoise in Love
Tortoise in Love is a full length Romantic Comedy feature
It’s a cross between Calendar Girls and The Full Monty
It’s a feelgood, family-friendly film
The film was made by (almost) the entire village of Kingston
Bagpuize in Oxfordshire
It’s already been sold to Australia and New Zealand
Released in cinemas in the UK in July
Out on DVD on Monday

8. Kingston Bagpuize Parish Council in action during filming

9. The Village that Made the Film
500 villagers came together to make the film
They paid for it, produced it and a few even acted in it
Script by bestselling humorous writer Guy Browning
Director of Photography award winning Balazs Bolygo
Film has been edited by BAFTA winning editor Beverley Mills
Ed Vaizey, culture minister, plays himself (quite well)
Preview screenings have been overwhelmingly positive
The media absolutely love the story ...

10. Extraordinary Media Interest
Click here for full
Click here for full
coverage
coverage
www.tortoiseinlove.com
www.tortoiseinlove.com

11. Tractors in Leicester Square
Leicester Square reopened in May 2012
Tortoise in Love was the first film to premiere in the new
Leicester Square
This was the fairy tale ending to the production story
The whole village traveled to London
Local farmers in DJs drove tractors up to the red carpet
The media coverage was intense

12. “We want to follow this story all the
way. It’s an amazing fairy tale and
they’re few and far between.”
Sky News
Sky News

13. The Moral of the Story
Networks can have huge multiplier effects: village
community, W.I., Westminster Council
Use your energy and enthusiasm to tap into and
mobilise other people’s networks
Do a good thing in a good way and people will want
to help you

14. Discussion: where are your
networks
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15. Personal network audit
Online social media
Professional - within work
Professional - outside of work
Personal - family
Personal - leisure
Personal - education
Geographic
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16. Example
Business specialism - Producers Forum
Business generalism - LinkedIN
Geographic - Birmingham Meetups, Residents Group
Education - Norwich School, Warwick University
Personal - Quakers
Political - Local Party, Regional Conference, National
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17. The Single Most Valuable Tool of the
Trade
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18. for

19. What this tool gives you:
A live, up to date public CV with references
Dominance in search engines for your name
The ability to maintain a network actively
Search powers across your networks’ networks
Direct, targeted messages to people you don’t even know
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20. for

21. Story Time 2
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22. Buto.tv
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23. Outbound marketing requirement
Enterprise Software as a Service
Targeting decision-makers in big businesses
Identified retail and legal and professional as profitable
target sectors
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24. Searched ‘IT Director Tesco’
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25. Results
Invited to pitch
Got in the door along with every other market competitor
Won the gig
Retained business worth £100Ks
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26. What’s Your Strategy?
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27. Your plan for achieving a goal
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28. What are you trying to achieve?
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29. Create small, regular tasks
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30. What do you have to say?
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31. Manage your lists
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32. Top Tips
Secure your user name across the board
Choose which profiles you’re going to use and maintain -
even if it’s just 1
Get to 90%+ complete on Linkedin
Connect with your colleagues, clients and regular contacts
Keep your profile up to date
Add new people when you meet them
Make new connections by setting the criteria, being
organised, and being selectiveMaintain your personal brand
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33. Venio
Steffan Aquarone
•
steffanaquarone@gmail.com
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07879 451608
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@steffanaquarone
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