Slides from the talk "Metadata as a driver of usage: Which fields make a difference on ScienceOpen? at the ALPSP seminar "I never metadata I didn't like" from 27 November 2019. Stephanie Dawson, CEO of ScienceOpen explores the advantages provided by open Abstracts, Citations and machine-readable Open Access licenses on discoverablity within a database of 60 million article records.

1. Metadata as a driver of usage: Which
fields make a difference on ScienceOpen?
7/29/2020Author: Stephanie Dawson; License: CC BY Metadata Driving Usage
Metadata as a driver of usage:
Which fields make a difference on ScienceOpen?
I never metadata I didn’t like
ALPSP seminar, 27 November 2019
@Science_Open @SDawsonBerlin

2. How much
discoverability do
you get for your one
dollar DOI from
Crossref?
PhotoAtelier, Compostition in Greenbacks, Flickr, CC BY

3. 3
Goal: Unlock the context around each
article to reach a wider interdisciplinary
academic audience with ScienceOpen.
ScienceOpen Discovery
60 million research article records
23 million authors
25 thousand journals

4. ScienceOpen is a freely-accessible, interactive
search and discovery environment connecting
and exposing metadata.
7/29/2020Metadata driving discovery @Science_Open @SDawsonBerlin4

5. How to make sense of 60 million articles?
Metadata Driving Usage @Science_Open
@SDawsonBerlin
Filter:
• Open Access
• Preprint
• Date
• Affiliation
• Keywords
• Discipline
• Validation
• Source
• Content type
• Journal
Sort:
• Citations
• Altmetric Score
• Date
• Usage

6. Crossref participation reports to check your
metadata health
Metadata Driving Usage @Science_Open @SDawsonBerlin

7. Abstracts
Kevin Dooley, Urban Abstract, Flickr, CC BY

8. Example: Crossref Metadata including
abstracts
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Metadata driving usage @Science_Open
@SDawsonBerlin8

9. Abstract text used for relevance search and
“similar content” algorithm
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Metadata Driving Usage @Science_Open
@SDawsonBerlin9

10. Abstracts encourage exploration in “browse”
mode
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Metadata Driving Usage @Science_Open
@SDawsonBerlin10
• Articles with no abstract account for 30% of
content but for less than 7% of views
• Within a collection top articles (viewed >50x)
with abstracts have 25x more views than
articles without.
• The top article without an abstract has 60
views, as opposed to the top article with an
abstract that has 1413 views

11. Open Access articles without an abstract are
rare, but also viewed less frequently
• Articles with no abstract account for 10% of
content but for less than 1% of views
• The top article without an abstract has 93
views, as opposed to the top article with an
abstract that has 2377 views with similar

12. References
Fynn Korsen, Eifelturm Architektur 4, Flickr, CC BY-SA

13. Initiative for Open Citations (I4OC)
Metadata Driving Usage @Science_Open @SDawsonBerlin
How many citations are open today?
As of September 2019, the fraction of publications
with open references has grown from 1% to 59% out
of the nearly 47.6 million articles with references
deposited with Crossref.

14. Example: Crossref Metadata including
references
7/29/2020Metadata in Action @Science_Open @SDawsonBerlin14

15. References as discovery tool
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16. Metadata Driving Usage @Science_Open
@SDawsonBerlin
Articles with references have more nodes
of contextual information linking to them.
10% of records have references but make
up 30% of article views

17. License
Alan Levine, Open But Not Lit Up, Flickr, CC BY-SA

18. Filter allows readers to search only Open
Access articles
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Metadata Driving Discovery @Science_Open
@SDawsonBerlin18
Open access articles
make up 50% of the
content but 65% of
the views
Open access
content makes up
55% of the
content but 78%
of the views

19. Example: Open Access full XML vs. basic
article record
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Metadata Driving Discovery @Science_Open
@SDawsonBerlin19

20. Authors who pay an APC for Open Access
expect optimal distribution
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21. Metadata Driving Usage @Science_Open
@SDawsonBerlin
Overall articles with richer metadata
make up roughly 30% of the database
but comprise over 60% of article
views

22. What do machines
see when they read
your content?
Deposit richer
metadata at
Crossref to get the
most of your DOI.
Flickr_CC BY

23. We are your team for
As an aggregator of information,
ScienceOpen will continue to open up,
share, add to and explore the context
of scholarly research in support of open
knowledge goals. Join us!
Contact: Stephanie.Dawson@ScienceOpen.com
Twitter: @Science_Open, @SDawsonBerlin
Facebook: www.facebook.com/ScienceOpen
Metadata Driving Usage @Science_Open
@SDawsonBerlin