This document discusses common marketing myths and strategies for startups. It debunks the myths that marketing is not a good fit, is too expensive, or the timing is not right. The document advocates starting marketing early through building relationships on social media. It also recommends telling your product story to find product-market fit and pitching to investors. Creative use of existing resources is suggested even on a shoestring budget. The key takeaways are to find what marketing works for your product and budget, and that the time to start marketing is now through sharing your vision and connecting with potential users.

1. STARTUP
MARKETING
Real-world marketing tactics for emerging tech
DEMYSTIFIED

2. WTF!?
So… what is marketing anyways?

3. Marketing is...
STORY
VISION
PRODUCT

4. and...
AUTHENTICITY
COMMUNITY
MARKET FIT

5. — Philip Kotler
“Marketing… is the art
of creating genuine
customer value.”

6. HELLO! I’M
STEPHANIE
RUBENSTEIN
Product Marketer,
Technology Storyteller
& Go-to-Market Expert

7. TRUE
OR
FALSE?
Three common marketing myths debunked

8. COMMON MARKETING MYTHS
NOT A
GOOD FIT
“Social media and all
that marketing stuff
just isn’t us.”
TOO
EXPENSIVE
“We can’t afford
fancy ads or a
marketing agency.”
TIMING
ISN’T RIGHT
“We don’t even have
an MVP yet… why
market now?”

9. MYTH #1: WRONG TIMING
A strong social media community
transformed Meta’s launch delay
into an opportunity to build
brand loyalty.
➔ Start anywhere
➔ Build relationships early
➔ Always be genuine and
authentic

10. A powerful brand story helped
convince YouVue’s investors
to stay committed despite
hard times.
➔ Tell your story
➔ Use marketing to pitch
➔ Find product-market fit
MYTH #2: NOT FOR US

11. Meta went from hotel room
demos to “Best of Show” on
a shoestring budget.
➔ Get out there
➔ Be creative
➔ Use what you have
MYTH #3: TOO EXPENSIVE

12. COMMON MARKETING MYTHS
NOT A
GOOD FIT
TOO
EXPENSIVE
TIMING
ISN’T RIGHT

13. MARKETING DEMYSTIFIED
FIND THE
RIGHT FIT
Not all products are
created equal, and
not all marketing is
either… find what
works best for you
and your product.
FOR EVERY
BUDGET
Build a marketing
plan that matches
your budget and use
existing resources
creatively to reach
your audience.
THE TIME
IS NOW
If you have a concept
or vision, start
sharing your story
and connecting to
potential users.

14. — Steve Jobs
“Marketing is about values.
It’s a complicated and noisy
world, and we’re not going to
get a chance to get people to
remember much about us.”

15. What do you want them
to remember?

16. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
and infographics & images by Freepik.
THANKS!
Do you have any questions?
stephanie@atypicalreality.com
@stephtalkstech