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Sony Marketing Plan Slide Show

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Stephen Giusti
Stephen Giusti

This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.

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Sony Group No. 7 Jennifer Busacca, Trevor Helms, William Logan, Stephen Remillard & Stephen Giusti
Sony Company Background ,[object Object],[object Object],[object Object],[object Object]
Sony Marketing Objective ,[object Object]
Sony Marketing Challenge ,[object Object],[object Object],[object Object],[object Object]
Sony SWOT ANALYSIS: Strengths
Sony SWOT ANALYSIS: Weaknesses ,[object Object],[object Object],[object Object]
Sony Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Marketing Strategies
 
Sony Target Market ,[object Object],[object Object],[object Object],[object Object]
Sony Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Positioning ,[object Object],[object Object],[object Object]
Sony Promotional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sony Managerial Implications & Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sony Marketing Plan Slide Show