Salim Ismail wrote the book Exponential Organizations to teach organizations how to think differently in order to have an impact 10 times larger than their peers. The book outlines 10 principles for exponential organizations, including staffing on demand, building communities and crowds, using algorithms and machine learning, leveraging assets, and using gamification to motivate external networks. Internally, exponential organizations use interfaces to manage resources, track data obsessively with dashboards, conduct small experiments, allow autonomy for employees, and use social technologies to organize teams.