SEO in Auckland is a very competitive field. BigBangly SEO Auckland takes you through what you need to know in order to select the right search engine optimisation company for you and exactly what you should be looking out for. We at BigBangly SEO Auckland don't use terms like trust funnels, Moz Page Ranks and Domain Authority. We make sure we deliver results and communicate exactly what we're doing.

1. As Auckland grows, so does the competition and as competition
grows it becomes more and more important that you establish
your brand online as fast as possible. This page was created to
explain what exactly SEO is, what it can do for your business and
how you can start dominating your region to acquire more
customers than ever before.
What Is SEO?
Before I jump into SEO Auckland, let me first explain what SEO is
and what it can mean for your business. ​SEO ​stands for ​search
engine optimisation​. It essentially means how optimised and

2. trusted your website is in the eyes of search engines and this is
made up from a lot of different factors such as​ backlinks, domain
authority, page authority, keyword density​ and a whole bunch of
other buzzwords with my favourite being the ‘trust funnel.’
When people talk about ​search engine optimisation​ they only talk
about Google and I’ve had a lot of people asking why that is. The
reason why is because Google is dominating the search engine
industry. Google search makes up around 65% of total searches.
Microsoft sites make up around 20%, Yahoo! makes up around
13% and others like AOL make up the rest. So the mindset
usually is, why focus on Bing when that only makes up 20% of the
search engine market? Let’s just focus on Google and gain the
biggest benefit possible.
But there is also another reason. Most search engines (especially
the big two) have similar ranking factors. This means if you’re
going up the ranks on Google, you’re most likely going to be
going up the ranks on Bing as well! Yeah, that’s two birds with
one stone (which I recently realized is a horrible saying!).

3. What Should You Look Out
For In An SEO Company?
There are two big things to keep in mind when you’re looking for a
SEO company.
White Hat or Black Hat SEO?
There are two big methods of SEO. White hat covers all the
legitimate search engine optimisation companies. These are
companies that will follow Google’s guidelines and play by the
rules. They will build your rankings slowly and sustainable and
within a few months to a year you can dominate a keyword and
gain all the juicy benefits that come along with that.

4.
Black hat on the other hand doesn’t follow the Google guidelines.
These guys will set up a whole bunch of duplicate sites and link
them all to you to try get a quick win. They set up proxy servers to
separate IPs, they spam links on blog comments, they create
millions of ‘spun articles,’ all in an attempt to rank quickly for a
certain keyword. Now although the keywords ​do ​get ranked
quickly, they will often get removed by Google within a few
months and your website will be banned from the search engines.
This is because the black hat SEOs basically cheated their way to
the top.
So although white hat SEO will be more expensive, it is the ​only
way your business should be doing SEO. Don’t get lulled into the
sales pitch where businesses guarantee first page rankings within
a few weeks. This is most likely going to be a black hat SEO
company! Companies that promise and deliver solid results over a
period of time are the perfect choice for a company. SEO isn’t a
‘get rich overnight’ technique, but it is one of the most valuable
investments you can make for your business because once you’re

5. ranked well, you’re getting a ton of free leads delivered directly to
your website.
Local or International?
Now if you’re a business that is targeting New Zealand, or lets
even say you’re an SEO company only after the Auckland market,
it makes sense that you should choose a local SEO company
right? Well most businesses get lulled into the same false
promises by the overseas international companies.
When you’re building your SEO, Google takes into account how
relevant your attempts are. If you’re building some backlinks for a
hairdressing website in Auckland for example, Google will make
sure that the websites linking to your business are related. If the
websites linking to your business are in New Zealand and are
about hair, then Google will place a high relevance on it and
therefore you will get ‘bonus points’ towards your SEO.

6. If the websites linking to you are Indian websites that are about
finance, then you’re not going to have a very good time. Google
will see that the websites aren’t relevant to hairdressing, nor is it
in New Zealand so it won’t give you much link juice from that.
What Should I Focus On
First?
Many companies come to me asking where their efforts should be
focused on, their local market, or the wider market. Whether
you’re based in Mt Eden and want to target Auckland as a whole,
or you’re a New Zealand business that wants to target the world,
you should definitely dominate your local market first.
The reason why is because nine times out of ten, it’s easier, more
affordable and you’ll be getting much more repeat business as

7. opposed to trying to acquire new customers (which is usually
more expensive and takes longer).
95% of the business in New Zealand haven’t even started building
their local SEO presence. 60% of the SEO companies in
Auckland, and in New Zealand don’t focus on this either! It’s a
brand new feature that Google released to ​help ​small to medium
enterprises improve their businesses presence online. ​It is an
absolute must that you should take advantage of this today if
you haven’t.
What Is Local SEO?
I made a quick 5 minute video that will take you through what
exactly local SEO is, the power of it and how you can use it to
dominate your local Auckland niche.

8.
Local SEO Is one of the most important areas you need to focus
on if you are an online company. The problem is most companies
don't have a clue what local SEO is about!
What Are Some Terms You
Should Know?
● Keyword​: These are the terms you type into search
engines. If you’re searching for SEO companies in Auckland
and you type in Google ‘SEO Auckland’, then SEO Auckland
is your keyword.
● Keyword Density​: This is the measurement in percentage
from the number of times a keyword or phrase appears
compared to the total number of words in a web page.
Google uses this factor to get a better idea on which subject
you’re focusing on.
● Domain Authority​: This is how trusted the domain is. Like I
said before, this is dependent on a ton of different factors
such as backlinks, on­page optimisation, keyword density,
title tags, domain descriptions etc.

9. ● Page Authority​: This is how trusted the particular page of a
domain is. For example although the BigBangly domain may
be a 7/10, this page may only be a 5/10 because it’s still
fairly new.
● Trust Funnel​: This is the amount of ‘trust’ that flows
between a website that is linking to you, and your website.
I’m Ready For SEO
Auckland!
To put it simply, SEO Auckland is the fastest most cost effective
way to dominate your local region and earn a massive return on
your investment. Our SEO Auckland package is for companies in
Auckland who want to improve their SEO the right way. We are a
100% white hat SEO agency that has over 8 years of experience
in local and national SEO. Best part? We’re based in Auckland so
you’ll be getting a local SEO company to help you every step of
the way (and more importantly, do all the hard work for you!).

10. Like I mentioned before you really want to dominate your local
search engine optimisation as this is the most cost effective way
to get the highest return on your investment. So whether you’re
just getting started in the online world or have been established
for years now, ​make sure you dominate your local region first.
Just to give you an example to show you how few companies
have done this, no banks in New Zealand have optimised their
local results yet… That is ridiculous! So make sure you are
smarter than the banks and dominate your local region today.
The next step is simple and easy: contact us below and we’ll
schedule a time to discuss your needs (and grab a coffee).
Get in touch for ​SEO Auckland