Inbound marketing is the most powerful way to grow a business in 2015/2016. It flips traditional marketing on its head by encouraging the lead to come to you and not the other way around. Because of this, conversion rates are much higher, according to Hubspot ~10% for inbound marketing compared to outbound. Check out what inbound marketing really is and how you can use it to boost your sales today. By BigBangly | www.bigbangly.co.nz

1. THE BASICS OF
INBOUND MARKETING
Your starter guide to dominating the Internet
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2. Why Inbound?
Inbound Marketing is currently becoming the go to style
of marketing for online businesses.
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3. Why?
In comparison to traditional marketing, Inbound
Marketing has a lower cost per lead and a higher ROI.
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4. The idea behind Inbound marketing is you are attracting
customers who are already interested in some form of
your product.
What?
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5. How?
Inbound Marketing is based off creating quality content
for people at every stage of the customer process.
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6. The Inbound Methodology by HubSpot
http://cdn2.hubspot.net/hub/53/file-1928547458-png/methodology_-
_no_header.png?t=1445896283953

7. Who are these Strangers?
These are the people out there looking.
We are trying to attract these people to your website
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8. What does Attract mean?
Here we are getting the right people to come to us
“Right People”?
These are the visitors who are most likely to convert
into leads/customers
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9. How do we Attract?
Common attraction tools:
Blogging
SEO
Social Publishing
Keywords
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10. What are Visitors?
These are the people visiting your website.
We try to convert these visitors into leads.
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11. Conversion
Conversion means we are turning these visitors into
leads.
We get through this process some form of contact
information such as email addresses.
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12. Ready To Increase Your
Leads By 200%?
New Zealand's #1 Marketing Company is going to show you the exact methods
they used to add millions of dollars of revenue to their clients every single year!
CLAIM YOUR FREE RECORDINGS!

13. How do we convert people?
Conversion Tools:
Forms
Call-to-Action
Landing Pages
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14. Leads
Leads are the in between stage of visitors and
customers.
These are the people who we are targeting to turn into
customers (closing).
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15. Closing Leads
Closing essentially means following up leads to turn
them into customers.
This process varies for different businesses, but the
underlying groundwork is the same
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16. Closing Tools
● CRM (Customer Relationship Management)
○ This is just a fancy acronym for telling you to keep
track of your client details for efficient follow up.
● Email Marketing/Follow up
● Marketing Automation
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17. Customers

18. What does Delight mean?
The whole process of Inbound marketing is to bring
content to everyone at every stage.
Just because people are customers doesn’t mean you
stop.
Always have more content, upsell, and turn your
customers into your promoters.

19. How do we Delight our customers?
Survey
Personalised Call-to-Actions
Personalised Content
Social Monitoring
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20. Promoters
Closest thing you get to free advertising.
These are the customers who recommend and word of
mouth for you.
This can bring in new strangers and visitors to begin the
cycle anew.
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21. Key Point to Remember
Inbound Marketing is about relaying quality content to
people who are looking for it.
Try to personalise this content for each person.
Automate this process.
Make customers your fans for life.
www.bigbangly.co.nz

22. Ready To Increase Your
Leads By 200%?
New Zealand's #1 Marketing Company is going to show you the exact methods
they used to add millions of dollars of revenue to their clients every single year!
CLAIM YOUR FREE RECORDINGS!