Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression.

1. 100 Day Plan to
transform your Digital
Strategy
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2. New role?
New project?
New idea?
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3. You don’t have
long to make the
right impression,
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4. And deliver the
results that people
expect.
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5. Which is why the
first 100 days
could be crucial.
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6. But as some have
shown, the first
100 days are not
always easy!
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7. But why 100 days?
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8. It gives you time to
assess your
current position,
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9. To build your
strategy,
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10. For early results to
start materialising,
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11. And it’s when
others will look for
assurance that
you’re on the right
track.
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12. So how should we
approach our first
100 days?
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13. There are six key
components.
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14. -10 0 10 20 30 40 50 60 70 80 90 100
Prepare

15. -10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess

16. -10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan

17. -10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
Build and Execute

18. -10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
Build and Execute
Measure, Review & Adjust

19. -10 0 10 20 30 40 50 60 70 80 90 100
Prepare
Assess
Plan
Build and Execute
Measure, Review & Adjust
Communicate and Collaborate

20. The Preparation
stage really starts
before you begin
your project.
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21. And is about
hitting the ground
running.
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22. Get to know the
business, the
people and its
competitors,
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23. And use that
information to
make a quick start
on Day One.
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24. The Assess &
Understand stage
is about learning
where you
currently stand.
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25. It’s about
understanding
what the business
is good at,
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26. What it’s not so
good at,
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27. How the business
is engaging with its
customers,
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28. And the resources
that you’ll have at
your disposal.
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29. This stage is
usually complete
after 30 days.
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30. The next stage is
the Planning stage.
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31. This usually starts
mid-way through
your assessment
stage,
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32. And goes on until
around Day 45.
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33. This is where you
start to build your
strategy,
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34. Using what
you have learnt
so far.
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35. You’ll set
your objectives,
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36. Identify your
priorities over the
short, medium and
long term,
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37. Find areas where
you can drive
efficiencies,
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38. Find the
influencers that
speak to your
audiences,
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39. And develop your
communications
plan.
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40. It’s then time to
Build and Execute
your plan.
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41. This will usually
start from Day 30,
as the planning
phase progresses,
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42. And initially, you’ll
be delivering your
short-term goals
and “quick wins”,
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43. Before moving on
to focus on the
bigger objectives.
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44. And initially, you’ll
be delivering your
short-term goals
and “quick wins”,
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45. Before moving on
to focus on the
bigger objectives.
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46. It’s important at
this stage to keep
collaborating with
your stakeholders,
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47. Keep reporting on
your campaign’s
performance,
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48. Keep your
stakeholders
informed on the
next steps,
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49. And ensure that
everybody is clear
on the plan ahead.
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50. From around
Day 50, you’ll be
starting to Measure
and Review.
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51. Look at what has
worked well,
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52. And where you
need to make
changes to your
plan.
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53. Refer back to your
initial findings and
judge whether they
were accurate.
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54. Look at where you
stand against your
objectives,
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55. And be clear
and consistent on
how you report
against them.
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56. And throughout all
of this,
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57. Keep
communicating
and keep
collaborating,
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58. Because constant
communication
helps to bring out
great ideas,
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59. And builds trust in
both you, and in
your strategy.
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60. But there is one
final thing to
remember,
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61. Own it, trust
yourself, and enjoy
the ride.
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62. Want more?
Download our free
100 Day Plan at
stickyeyes.com/100
www.stickyeyes.com/100