Market share analysis In this era of intense competition, both world-wide and domestic, business firms of all sizes and varieties have become more and more concerned with the market-share figures they achieve in the marketplace. From our personal experience, some managers appear interested as much, if not more, in market shares as profits or returns on investment. For product and brand managers in particular, the sense of urgency associated with the gains and losses of market shares for the product/brand in their charge may be likened to what winning or losing of a war front means to generals or the general staff. Though such military analogies are not to be taken literally, one fact seems obvious: Market shares command the attention of business managers as key indices for measuring the performance of a product or brand in the marketplace. Many individuals in business indeed keep a close watch over day-by-day changes in market shares, so much so that market-share movement to them is almost synonymous to market information.

1. Market-Share Analysis
Nga:
Erald Goxharaj
Ines Ibrahimi
Stiv Mello
Tea Qendrai

2. Market-Share (Pjesa e tregut)
Market
Share
Company’s Sales
Industry’s Sales
× 100%=
Company’s
Relative Size
A Company
B Company
C Company
D Company
E Company

3. The process of Market-Share Analysis
• Specification of ModelsHapi 1
• Data Collection and ReviewHapi 2
• Analysis:
• Estimation of Model Parameters
• Conversion to Decision-Related Factors
Hapi 3
• Strategy and Planning:
• Strategy Formulation
• Forecasting and Planning
Hapi 4
• Follow-UpHapi 5

4. Antiviruset
PERIUDHA : Tetor 2014 - Janar 2015
METODA : përdorimi i një instrumenti i cili gjendet në
programet e instaluara
KUFIZIMET :
• Nr. i lartë i pajisjeve
gjermane të cilat përdorin
të njëjtin produkt
• Përdorimi vetëm i atyre
kanaleve ku kompania ka
akses
• Mospërfshirja e
përdoruesve të Mac

5. MOSTRA : 4000 përdorues
Përdoru
es
kompan
ie
64%
Përdoru
es nga
shtëpia
36%
Deskt
op
47%Lapto
p
53%
Antiviruset

6. 0% 20% 40% 60% 80%
Windows 7
Windows 8.1
Windos 8
Windows Vista
Windows XP
Te tjere
Antiviruset

7. Pjesa e tregut e antivirus-ave
Avast
21%
Microsoft
19%
AVG
9%
Avira
7%
Symantec
7%
McAfee
6%
ESET
4%
Kaspersky lab
4%
Comodo
3%
Spybot
2%
Te tjere
18%
Sipas kompanive

8. 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Sipas antivirus-it të instaluar më parë
Pjesa e tregut e antivirus-ave

9. Microsoft Security Essentials
avast! Free Antivirus
Avira Free Antivirus
AVG Anti-Virus Free Edition
McAfee VirusScan
Symatec Endpoint Protection
Norton 360
Kaspersky Internet Security
McAfee VirusScan Enterprise
Te tjera
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Sipas produktit
Pjesa e tregut e antivirus-ave

10. Përdorimi i antivirus
Up To
date
85%
Out
of
date
15%
Pjesa e tregut
sipas datave
Full
scan
9%
Jo
full
scan
91%
Lloji i skanimit

11. Pajisjet e infektuara
Threats
te
vazhdu
eshem
1%
Pa
threats
te
vazhdu
eshem
99%
Sipas programeve të
instaluara
Pajisje
me
threats
/PUA
3%
Pajisje
pa
threats
/PUA
97%
Sipas Metascan online

12. Smartphones
• Periudha: Studimi i realizuar në vitin 2014
• Vështrim kritik rreth të dhënave të tregut
dinamik të telefonave
• Një parashikim
për të ardhmen e
këtij tregu

13. Pjesa e tregut të telefonave
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Smartphones
Non-
Smartphones

14. Pjesa e tregut për sistemin operativ
të telefonave
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Market
Share 2012
Market
Share 2013

15. Shitjet e telefonave për periudhën
2008-2018 (në bilion)
0
0.5
1
1.5
2
2.5
20082009201020112012201320142015201620172018
Smartphones
Non-
Smartphones

16. Shitjet globale të telefonave për
periudhën 2012-2018 (në bilion)
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
2012 2013 2014 2015 2016 2017 2018
Amerika Veriore
Europa Perendimore
Azi
Kina
India
Europa Lindore
Lindja e Mesme dhe
Afrika
Amerika Latine

17. Makinat
•Periudha: Prill 2014 – Prill 2015
•Studim i kryer në lidhje me
performancën e makinave

18. Shitjet e fabrikave

19. Shitjet e fabrikave prill 2014 vs prill 2015

20. Pjesa e tregut e top 10 fabrikave

21. Top 10 fabrikat me konsideratat më të larta

24. Faleminderit për
vëmendjen…!