Trying to convince your boss that your company needs to utilize social media? Or are you just not convinced that social media could help your business? Check out these 10 reasons why social media marketing is important for every business!

1. 10 Reasons
Why your company needs
Social Media
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@StrataBlue
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2. Become an Authority
Have something that sets
you apart from the rest.
Give facts, useful
information, news, etc.
Consistently produce
quality content.
*
Becoming an authority can lead to
more traffic and links to your website.
StrataBlue
@StrataBlue
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3. Build an Online Community
at
Build a social following th
is receptive & engaged
Build relationships with
thought leaders &
influencers in your niche.
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@StrataBlue
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Be the
go-to source

4. Find Potential Customers
72%
of all internet users are
now active on social media
StrataBlue
@StrataBlue
52%
of all marketers have found a
customer via Facebook in 2013
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5. Humanize Your Company
Meet the Team
Have a personality,
show the people
behind your brand.
Focus on longlasting
relationships.
Be available, proactive
& responsive
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@StrataBlue
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6. Customer Service
Share This Photo
Share:
On your own timel
I absolutely love this product!
It’s changed my life!
71%
of consumers receiving a quick brand
response on social media say they would
recommend the brand to others.
StrataBlue
@StrataBlue
25%
of consumers who complain about products
on Facebook/Twitter expect a response
within one hour.
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7. “
Legendary service is one of the criteria that sets
one company apart from its competitors. It’s the
mark of a truly authentic company – you just
can’t fake caring!”
StrataBlue
@StrataBlue
KIM GARST
@kimgarst
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8. Connect with Customers
Use social media
platforms to poll your
audience, it’s free
market research!
Find out what they like,
don’t like and want to
see from you. Let them
know you’re listening
and that you care.
Lilly’s Bakery & Treats
February 10
As the holiday is approaching, what are
some of your favorite Valentine’s Day
treats to receive from a loved one?
Like Comment Share 4 hours ago
78 people like this.
Jamie Finn cupcakes!!!
3 hours ago Like Comment Share
George Smith box of chocolates :)
3 hours ago Like Comment Share
Rachel Cooper homemade
brownies, of course!!
4 hours ago Like Comment Share
Samantha J. chocolate covered
StrataBlue
@StrataBlue
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9. Increased Exposure
of consumers cite social
networks as a way they discover
new brands, products or services.
of marketers say that content
marketing has increased their
brand awareness.
StrataBlue
@StrataBlue
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10. Increased SEO
Web Pages
79%
Social Media
74%
Blogs
68%
Marketers produce a wide variety of content
to support SEO, with web pages, social media
and blogs topping the list.
StrataBlue
@StrataBlue
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11. Lead Generation
Offer something for free in
exchange for a user’s contact
information
Use targeted landing pages
and implement strong and
clear calls to action
Create content, listen and
engage
StrataBlue
@StrataBlue
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12. `Competitive Edge
1
Your audience is using
social, so why wouldn’t
you?
StrataBlue
@StrataBlue
Your competitors may
or may not use social
media, so stay one step
ahead by implementing
a strategy
93% of marketers
use social media for
business
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13. “
Social media is here. It’s not going away; not a
passing fad. Be where your customers are: in
social media.”
StrataBlue
@StrataBlue
Lori Ruff
@loriruff
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