"Redefining Tyre Management" Presentation from Sigmavision MD Andrew Pryce NTDA 2016 National Conference. New technology to improve tyre management and road safety.

1. Redefining Tyre Management
Dr Andrew Pryce
Founder and Managing Director
Sigmavision Ltd

2. 2016 Tyresafe survey
• 10 million vehicles. with
illegals tyres in UK pa.
• Poor attitude towards
tyre safety.
• Largest contributing
defect to accidents.

3. RA S50007 accident stats
• 2.2 million MOT failures due to illegal tyres.
• 15,000 convictions over the last three years for illegal
tyres.
Year Total KSI
2015 908 (35%) 162
2014 1,125 (35%) 224
2013 968 (34%) 176
2012 1,238 (39%) 194
2011 1,136 (36%) 205

4. Measurement technologies

5. 3D laser scanning
• 300,000 data points.
• 50mm tyre patch.
• <0.2mm accuracy. and
reliable even on wet
and dirty tyres.
• 1,300 Drive Over
ramps sold to date.

7. 3D laser scanning
Workshop owner:
“The possibility exists to
double tyre sales”

8. 3D laser scanning
Typical workshop = 100 cars per week
BEFORE Units pw Units pw % Revenue per
unit pw
Total
revenue pw
GM % GM pw
Tyres 25 6.3% £60 £1,500 15% £225
Alignments 15 15% £75 £1,172 65% £731
Total £2,672 £956
AFTER Units pw Units pw % Revenue per
unit pw
Total
revenue pw
GM % GM pw
Tyres 100 25% £60 £6,000 15% £900
Alignments 60 60% £75 £4,500 65% £2,925
Total £10,500 £3,825
Additional margin = £2,869 pw @50% conversion = £1,435 pw = £74,590 pa

9. Diagnosing tyre wear

10. Diagnosing tyre wear

12. Tyre safety day, Warrington

13. Tyre safety day, Warrington
Under inflated Mixed tyres
on axle
1 in 5
Vehicles
with mixed
treads
on axle
27%22%

14. Tyre safety day, Warrington
NEVER check
their tyres
10% of
tyres
worn to
<3mm
58% 12%
12%
EDGE wear

15. Tyre safety day, Warrington
Under-inflated
Under-inflated
Tread <3mm
Misaligment
Tread <3mm
Misaligment
Mismatch
Tread difference
Mismatch
Mismatch all 4 tyres

16. 80 vehicle car park survey
000000000000000
1
0
3
000
11111
00
2
1111
5
33
7
88
5
12
4
5
7
5
7
6
7
11
10
11
44
7
11
6
14
5
12
16
1010
11
9
6
3
7
4
5
8
2
3
2
3
2
5
2
3
2
1
0000000000000000000
0
2
4
6
8
10
12
14
16
18
0 0.3 0.6 0.9 1.2 1.5 1.8 2.1 2.4 2.7 3 3.3 3.6 3.9 4.2 4.5 4.8 5.1 5.4 5.7 6 6.3 6.6 6.9 7.2 7.5 7.8 8.1 8.4 8.7 9 9.3 9.6
NUMBEROFTYRES
TREAD DEPTH IN MM

17. 80 vehicle car park survey
Tread depth Uneven wear
3-5mm
>5mm
<3mm
40%
56%
4%
0.5-
1mm
<0.5mm
>1mm
18%65%
17%

18. 80 vehicle car park survey
Under inflation Over inflation
>1mm
<0.5mm
0.5-
1mm
17%
75%
8%
<1mm
>1mm
9%
91%

20. “Beyond the Workshop”
• Free tyre checks
• Car parks
• Supermarkets
• Petrol stations

21. “Beyond the Workshop”
Motorist
Service
MOT
Accident
Self
inspect
Dealership
Tyre centre /
ind workshop
Online dealer
50% motorists neglect basic
vehicle maintenance (NFDA,
2014)

22. “Beyond the Workshop”
Motorist
Service
MOT
Accident
Self
inspect
Dealership
Tyre centre /
ind workshop
Online dealer
Tyre retailer incentives
• Car parks
• Retail
• Forecourts
Improved trust
and client
retention

23. “Beyond the Workshop”
• Strategy now in trials.
• 200 vehicle study.
• Modifications to the workshop ramp for the general
public.
• Powerful method to fill CRM system.
• Responsibility is ours to engage with motorists and
educate them.