Marketing Analysis

2. HISTORY

3. I learnt that there’s no
shortcut to success. Only
sheer hard work will get you
where you want to be.
Moreover, it’s important to
love what you do and work
towards your goal with great
focus and determination.”
. -Vijay Shekhar Sharma

4. ONE97
• One97 runs Paytm, India’s largest digital goods marketplace .
• One97 Communications Ltd. is India’s leading mobile internet
company.
• Headquartered in New Delhi.
• One97 also invests in early stage mobile companies through the
One97 Mobility Fund (OMF).

5. ABOUT

6. • India’s largest mobile marketplace & payment platform.
• They have 200 million registered users.
• Started by offering mobile recharge and utility bill payments and
today it offers a full marketplace to consumers on its mobile app and
emerged to be among top e- commerce businesses.
• Paytm is one single place for all your bill payment requirements
Mobile Bill Payments Post-Paid / Pre-Paid Landline / Internet Bills DTH
/ Cable Network Electricity Bills Gas / Water Bills,

7. • Decide what to purchase, search across all verticals, place the order,
pay the amount using Credit card, Debit card, Net banking or COD,
receive the order, return if not satisfied.
• To keep things at ease, you can also use Paytm Wallet.
• The world is increasingly mobile, people want access from wherever
they are, whenever they need.
• At Paytm, you have the option of recharging and shoping from
whenever, anywhere and are equipped with a secure online wallet
called Paytm Cash.
• Everyone has a distinctive taste of his own and Paytm offers what
consumers exactly needed.

9. Mission Statement

10. • 100 Million user product from India.
• Make Paytm the most trusted mobile commerce brand in
the country.

11. Paytm Trust
Your money is all yours!
All refunds come with no
question asked
guarantee.

12. Market Situation

13. Segmentation
• Target segment includes all the internet users and smartphone users.
• Keeping in mind the global mobile world, Paytm is compatible with
all possible platforms including Android, BBM, iOS and Windows.

14. Competition
• Its major competitors are Freecharge, Flipkart, Amazon, ebay,
Snapdeal, Mobikwik etc
• Paytm has edge over its competitors in many aspects.

15. The Brand- Paytm Vs Competitors

16. Marketing Campaigns
• Digital and print ads with slogan #PaytmKaro which showcase real life
situations of people.

17. SWOT Analysis

18. Strengths
• Huge population in the target segment.
• Early mover advantage.
• Simple and credible process of payment.
• More number of merchants and users than any other competitors.
• Universal compatibility of app and website in all platforms.

19. Weakness
• Overloaded Site and slow severs.
• Increasing number of unsuccessful payments.
• Huge extensions to the core business.

20. Opportunities
• Increasing awareness of apps among people.
• Increasing usage of internet of daily needs.
• Exponential growth in online shopping in recent times.

21. Threats
• Highly capable competitors.
• Connectivity problems in many areas.

22. Disclaimer
Created by Sujay Lakkimsetti, IIT Guwahati, during a marketing
internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.