1. Brand Management
Course code: MKT4311
Assignment
On
Brand loyalty (Resonance Pyramid)
Submitted To:
Md. Shariful Alam
Course Instructor
United International University
Submitted By:
Thayef Ahmed Sunny
ID: 111 121 031
Section: C
Submission Date:
3rd December 2015
United International University
Love with my Pulsar 150cc
I clearly heard the sound of my heart “Deep Deep” I signed u the agreement. The manager of that Bajaj
Showroom just watched me with surprising eyes. He might think about me that O God! This little boy had
become the owner of this bike. My eyes were blinking with excitement.
I get stopped.
My friend, Jurain asked me that what happened next & how I have become so loyal with pulsar.
Then I start telling story about how I get deeply attached with this bike & Bike Company.
In 2009, I saw and saw when my friends were stunning with their pulsar. I might can drive and ride on my
friend’s bike, but I did not do so. I was just waiting for my own bike. (Salience)
Pulsar is the number one sports bike in Bangladesh. It does have a strong horse power, better torque, and
fantastic mileage with a smooth performance of seed. (Performance)

2. As we all know that Bajaj is a very renowned brand. Pulsar bike from that brand is consciously a imagery
brand (Imagery)
From all perspect of this bike, there is no doubt of judgment. It has frankly given me a feeling of smooth
performance. I am really hay with the style, used technology and features of this bike. I also ride other
bikes after purchasing my pulsar but those other bike cannot satisfy my expectation except Bajaj pulsar.
(Judgment & feelings)
In case of resonance, I never miss a program of MTV pulsar stunt mania, as I love to watch stunting of
pulsar. I also saw different stunt performance from YouTube & I don’t miss their new promotions and
advertisements.
After that I have joined different group & ages of pulsar in facebook. After that I go for the extreme level
by joining bike bd & different stunt group in Bangladesh such as ‘Road Shudders, BD Ghost Rider, and
Haunt Riders. I got acquainted with different renowned bike saunter such as Mitun Mridha, Semon. Very
unconsciously, I got very attached with this Bajaj pulsar group. I start advising people to buy this bike for
a smooth performance. Not only by giving suggestion, but also start giving review through facebook. I
have communicated with Bajaj to promote different aspect of pulsar bike. Most interesting matter is that I
get 50% off in servicing from servicing center. (Resonance)
In future if the government permits a 200cc bike in Bangladesh than definitely I will by this ‘Bajaj pulsar
200ss’.